Showing results for "mara einstein, phd"

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This groundbreaking book uncovers how social media platforms use anxiety-inducing algorith...

With Malcolm Gladwell–like clarity, Churn captures the most commonplace tensions of life in a multifaceted democracy and how to minimize their corrosive effects in everyday life.A pioneer of social psychology, Claude M. Steele is renowned for Whistling Vivaldi, a runaway bestseller that analyzed societal stereotypes—from beliefs about racial and gender test score gaps to the athletic prowess of Black men—and how t...

A revelatory work—grounded in the author's own pathbreaking research—that explores the capacity for meaning-making and connection through "musical daydreams."We've all had the experience: a song comes on, and suddenly we're not where we were. We're back in the past, or living out a future that never happened, or imagining a scene that never existed. In Transported, Elizabeth Margulis explores the phenomenon of musical daydreams—the vivid, spontaneous, emot...

**“Constantly fascinating and impeccably reported...You won’t look at yourself in the same way again.” —Ed Yong, bestselling author of An Immense World and I Contain MultitudesA captivating exploration of the remarkable ways our DNA mutates over the course of our lives, with radical implications for the future of medicine**Our DNA is the indispensable set of instructions that guides our growth and vitality. The common misconception is that this molecular b...

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it.“Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has outlasted our illusions of sovereignty and control.”—Evan Osnos, ...

A neuroscientist reveals the hidden calculations that shape our daily decisions―and how to make more fulfilling, impactful choices in our work, relationships, and lives.Amid the many competing priorities of our busy lives, it can feel difficult to make the right decisions―ones that feel aligned with the things we care about. Change can feel almost impossible. In this book, award-winning researcher Emily Falk reveals how we can transform our relationship with the da...

A groundbreaking history, decades in the making, that chronicles how blackface dominated American society culturally, financially, and racially for nearly two centuries.Never before has the disturbing story of blackface and its piercing reflection of American society been so comprehensively told. Darkology, from Princeton historian Rhae Lynn Barnes, meticulously unravels this complex, subterranean, and all-too-often expunged history. By 1830, blackface, wh...

In 2018, lumps of frozen soil, collected from the bottom of the world's first deep ice core and lost for decades, reappeared in Denmark. When geologist Paul Bierman and his team first melted a piece of this unique material, they were shocked to find perfectly preserved leaves, twigs, and moss. That observation led them to a startling discovery: Greenland's ice sheet had melted naturally before, about 400,000 years ago.In When the Ice Is Gone, Bierman traces the story of th...

For fans of James Clear, Nassim Taleb, and Malcolm Gladwell: Stop being someone who could succeed and become someone who predictably should succeed by using a revolutionary “probability hacking” framework to increase your odds of success.Every goal that you’re pursuing has two hidden numbers attached to it—a probability of success and a probability of failure. Whether you’re trying to start a business, run a marathon, get a promotion, earn a pilot’s license, grow a...

Convert Your Stress Into a Catalyst for Personal GrowthThere is a lie you’ve told yourself since you were old enough to tell yourself lies. The lie is “I’ll be happy if I can just get what I want.”The truth is far more complex and beautiful and powerful than that. The reality is that when we get what we want, our inner reward system turns off—unless it’s tied to another future goal afterwards.On top of this, modern society bombards us with false nar...

A boundary-breaking astrophysicist reimagines the universe—and our place within it—in this audacious journey through the Nine Realms of the cosmos.The universe gave rise to everything: stars and cells, minds and memories, purpose and pain. But it doesn’t care about us. It follows its own rules. And now, according to Dr. Hakeem Oluseyi, we finally understand enough about those rules to ask the big questions like we mean it: Why do we exist? Are we alone? How did we ...

Honeybees deliberate democratically. Rats reflect on the past. Snakes have friends. In recent decades, our understanding of animal cognition has exploded, making it indisputably clear that the cities and landscapes around us are filled with thinking, feeling individuals besides ourselves. But the way we relate to wild animals has yet to catch up. In Meet the Neighbors, science journalist Brandon Keim asks: what would it mean to take the minds of other animals seriously?In ...