**The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies“Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review“Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society...

A riveting, urgent account of the explorers and scientists racing to understand the rapidly melting ice sheet in Greenland, a dramatic harbinger of climate change“Jon Gertner takes readers to spots few journalists or even explorers have visited. The result is a gripping and important book.”—Elizabeth Kolbert, Pulitzer Prize–winning author of The Sixth ExtinctionNAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington P...

A riveting, urgent account of the explorers and scientists racing to understand the rapidly melting ice sheet in Greenland, a dramatic harbinger of climate change“Jon Gertner takes readers to spots few journalists or even explorers have visited. The result is a gripping and important book.”—Elizabeth Kolbert, Pulitzer Prize–winning author of The Sixth ExtinctionNAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington P...

In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the 1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1,200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today's most exciting technologies.

Neste resumo, o senhor aprenderá tudo sobre as origens das comunicações modernas, mergulhando na história dos Laboratórios Bell. O senhor compreenderá como a inovação se dá através da colaboração de mentes engenhosas e criativas.O senhor também compreenderá que :o sucesso de uma empresa depende acima de tudo da visão das pessoas que a compõem;curiosidade intelectual e audácia são duas virtudes que trazem a criatividade;as inovações tecnológicas se baseiam em...