Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams.In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for curren...

Around the world, product teams are waking up to the same uncomfortable truth: doing things "the right way" doesn't matter if your team loses its funding or your company goes out of business.Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden "best practices" from Silicon Valley behemoths can only provide so much guidance for teams working across vastly different business and funding models.In Impact...

La metodologia Agile fornisce risposte concrete alla domanda che turba il sonno dei manager: come possiamo avere successo in un mondo imprevedibile e in rapida evoluzione? L'approccio Agile ha già trasformato lo sviluppo e la distribuzione di software, e questo manuale mostra come possa essere messo in pratica da product manager, ingegneri, marketer e dirigenti in qualsiasi area e reparto aziendale. Con un linguaggio chiaro e lontano da espressioni gergali, l'autore spiega come ogni tipo d...

The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work.Author Matt LeMay explains Agile in clear, jargon-free terms and provides co...

Este livro engloba toda a complexidade e ambiguidade do produto que as pessoas encontram todos os dias. Ele não tenta resumir a gestão de produto em algumas estruturas úteis. Ao contrário, é um guia prático e útil repleto de histórias reais sobre como as outras pessoas relacionadas ao produto abordam seu trabalho. Gestão de Produto na Prática recria a experiência de aprender direto com os gerentes de produto seniores em setores e organizações, e apresenta esses aprendizados em resumos conc...

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the COR...

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams.In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for curren...

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.In this book, author Matt LeMay focuses on ...

The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations-from product managers and engineers to marketers and executives-can put Agile to work.Author Matt LeMay explains Agile in clear, jargon-free terms and provides co...

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product management for UX practitioners who want to understand, partner w...