This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment.It includes coverage of all phases i...

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers ...

Most security books on Java focus on cryptography and access control, but exclude key aspects such as coding practices, logging, and web application risk assessment. Encapsulating security requirements for web development with the Java programming platform, Secure Java: For Web Application Development covers secure programming, risk assessment, and threat modeling—explaining how to integrate these practices into a secure software development life cycle.From the ris...

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational struct...

Delve into the profound realm of human potential with The Science of Human Possibilities, a transformative journey that unveils the inherent talents and divinity within every individual.Kumar Murty, a distinguished mathematician and scholar deeply rooted in the Indian teachings of Vedanta, brings over four decades of expertise in mathematics as a revered professor at the University of Toronto and Director of the Fields Institute for Research in Mathematica...

This audiobook is narrated by a digital voice."From Muddy Waters to Crystal Clarity" delves into the fascinating journey of water purification throughout history. Authored by [insert author name], this meticulously researched book traces the evolution of humanity's quest to transform contaminated water into safe, potable liquid.Starting from ancient civilizations where rudimentary filtration methods were employed to separate impurities, the narrative progresses through the ...

The Journey of Class 10 Boy is a true story of a student who failed again and again—but refused to give up.After moving from India to Nepal, he struggled to understand anything in school. From Class 7 to 9, he failed in every subject. But in Class 10, he made one decision: to change his life.With hard work, discipline, and determination, he went from failure to scoring 78% in his board exams.This is a powerful story of struggle, courage, an...

At present the development of chemical and biological sciences is enormous, hence it is anticipated that the demand for the chemists may increase in the near future. Adequate knowledge on the modern techniques such as Microwave chemistry and Computerized tools is essential to have good research background for anybody to be competitive. Microwave-assisted organic reaction enhancement (MORE), an adventurous technique improves the energy efficiency and becomes the structured tool for achievin...

This audiobook is narrated by a digital voice."A Guide to Battery Technologies: From Portable Devices to Electric Vehicles" is an essential read for anyone seeking to understand the past, present, and future of energy storage and portable power. This comprehensive book offers a deep dive into the world of batteries, covering a wide range of technologies and their applications. From the early days of portable power to the latest advancements in electric vehicle (EV) batteries, this ...

Receptor Tyrosine Kinases, Volume 147 in the Advances in Cancer Research series, provides invaluable information on the exciting and fast-moving field of cancer research in the area of Receptor Tyrosine Kinases (RTKs) in the context of major basic science and translational advances, their importance in the development of a large number of anti-cancer drugs over the decades, and a peek into postulated advances in the coming decades for a number of RTK. Chapters in this new release are contr...

Advanced Explorations in Machine Learning, Computer Vision, and IoT focuses on the convergence of machine learning algorithms, computer vision techniques, and Internet of Things (IoT) infrastructures to enable scalable, adaptive, and real-time intelligent applications.Balancing strong theoretical foundations with system-level design considerations, the book serves as a structured guide for readers interested in how advanced mathematical models and learning paradigms drive modern AI...

'This book could not be more timely — published after a year that saw the costliest slew of weather disasters in history along with one of the deadliest pandemic, the emergence and spread of which is linked to climate change ... This book will be a valuable resource for scientists, policy makers but also educators and especially a young generation of readers who want to be informed citizens shaping the right choices for their local communities but also as cosmopolitan citizens of the world...