As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neu...

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically o...

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confu...

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.In The Shopping Revolution, Barbara E. Kahn, a forem...

**"Text Me has the thrills and laughs of a romantic comedy, but with an inverted message: 'There just isn't only one love story in our lives,' Schaefer writes. If you're lucky, friends will be the protagonists in these multiple love stories. It's high time that we start seeing it that way."--NPR, 2018's Great ReadsA personal and sociological examination--and ultimately a celebration--of the evolution of female friendship in pop culture and modern society**For too l...

The dark story of the shocking resurgence of white supremacist and nationalist groups, and their path to political powerSix years ago, Vegas Tenold embedded himself among the members of three of America's most ideologically extreme white nationalist groups-the KKK, the National Socialist Movement, and the Traditionalist Workers Party. At the time, these groups were part of a disorganized counterculture that felt far from the mainstream.But since then, all t...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

You'll never think about productivity the same way again!Are your employees feeling exhausted, cynical, or just tuned-out? Do they frequently check their phones in meetings, and seem especially uninterested to hear about the next important organizational change? Are they working harder but getting less done? Ill too often or for too long? These are some of the classic warning signs of disengagement.In a perfect world, work should do so much for us. It shoul...

The brilliance of the Renaissance laid the foundation of the modern world. Textbooks tell us that it came about as a result of a rediscovery of the ideas and ideals of classical Greece and Rome. But now bestselling historian Gavin Menzies makes the startling argument that in the year 1434, China—then the world's most technologically advanced civilization—provided the spark that set the European Renaissance ablaze. From that date onward, Europeans embraced Chinese ideas, discoveries, and in...

AMAZON BESTSELLERDon't work longer. Work stronger.As author Pete Leibman demonstrates in this eye-opening book, stronger hours (not longer hours) are the key to achieving and sustaining higher performance.Work Stronger provides a step-by-step, science-based approach for increasing your energy, decreasing your stress, and taking your performance to a higher level.You'll learn how to form stronger habits in four key a...

An unprecedented high-level master narrative of America's intelligence wars, demonstrating in a time of new threats that espionage and the search for facts are essential to our democracyFor General Michael Hayden, playing to the edge means playing so close to the line that you get chalk dust on your cleats. Otherwise, by playing back, you may protect yourself, but you will be less successful in protecting America. "Play to the edge" was Hayden's guiding principle w...