Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating th...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating th...

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, ...

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have th...

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never...

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. ""F**k positivity,"" Mark Manson says. ""Let’s be honest, shit is f**...

In an enthralling new historical novel from national bestselling author Kate Quinn, two women—a female spy recruited to the real-life Alice Network in France during World War I and an unconventional American socialite searching for her cousin in 1947—are brought together in a mesmerizing story of courage and redemption.1947. In the chaotic aftermath of World War II, American college girl Charlie St. Clair is pregnant, unmarried, and on the verge of being thrown out of her ...

Read by the author.LEADERSHIP STARTS WITH STORYTELLINGWith clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute.Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated...

The Crowd: A Study of the Popular Mind, is a book authored by Gustave Le Bon that was first published in 1895.In the book, Le Bon claims that there are several characteristics of crowd psychology: "impulsiveness, irritability, incapacity to reason, the absence of judgement of the critical spirit, the exaggeration of sentiments, and others..."Le Bon claimed that "an individual immersed for some length of time in a crowd soon finds himself – either in consequence of magnetic in...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber br...

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s f...

Credit and debt appear to be natural, permanent facets of Americans' lives, but a debt-based economy and debt-financed lifestyles are actually recent inventions. In 1951 Diners Club issued a plastic card that enabled patrons to pay for their meals at select New York City restaurants at the end of each month. Soon other "charge cards" (as they were then known) offered the convenience for travelers throughout the United States to pay for hotels, food, and entertainment on credit. In the 1970...