A history of coffee from the sixth century to Starbucks that's "good to the last sentence" ( Las Cruces Sun News).One of Library Journal's "Best Business Books"This updated edition of The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the ...

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has gr...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the...

A leading economist, “who may very well turn out to be this decade’s Thomas Friedman” (Wall Street Journal), illuminates the state of American food todayTyler Cowen, one of the most influential economists of the last decade, wants you to know that just about everything you’ve heard about how to get good food is wrong. Drawing on a provocative range of examples from around the globe, Cowen reveals why airplane food is bad, but airport food is improving; why...

Since its introduction at the 1904 World's Fair in St. Louis, iced tea has been a favorite American beverage showing up at every family gathering, backyard barbecue, 4th of July picnic, and on every restaurant menu. In fact, each day, 120 million Americans reach for a frosty glass of iced tea. Fred Thompson shows us how easy it is to make a wide variety of iced teas right at home: from classics (Southern Style Ice Tea, Solar Tea) to infusions (Iced Mango Tea, Berry Spice Iced Tea), from sp...

Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry offers a definitive guide to the many rich dimensions of the bean and the beverage around the world. Leading experts from business and academia consider coffee’s history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of fe...

Dr. Bob Arnot, the bestselling author of The Aztec Diet, shows you how to use the power of America's favorite drink—coffee—to achieve improved health, longevity, mental clarity and weight loss in this unique, groundbreaking wellness guide.For years, we've been told that coffee was bad for our health. But new research reveals that, consumed properly, coffee can be the healthiest, tastiest part of your day. It can sharpen your focus, jumpstart your workout, ...

This is the remarkable story of tea and its uses from ancient times to the present. The narrative takes the reader from the jungles of Southeast Asia to the splendour of the Tang and Song Dynasties in China, from the tea ceremony aesthetics of medieval Japan to the fabled tea and horse trade of Central Asia, from the advent of Britains love affair with tea to the tea party that sparked the American Revolution. Throughout the centuries, tea has inspired artists, enhanced religious experienc...

Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governm...

How tea's political meaning shaped the culture and economy of the Anglo-American world.Americans imagined tea as central to their revolution. After years of colonial boycotts against the commodity, the Sons of Liberty kindled the fire of independence when they dumped tea in the Boston harbor in 1773. To reject tea as a consumer item and symbol of "taxation without representation" was to reject Great Britain as master of the American economy and government. But tea p...

This series of 15 books - The Food Service Professional Guide To Series -from the editors of Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides are invaluable. The information is boiled down to the essence and covers all the bases.

A short book about coffee, with everything you've ever wanted to know about the amazing bean. Includes:The History of CoffeeCoffee Beans and Coffee ConcernsThe Different Types of Coffee BeansWhy is Coffee so Popular Worldwide?The Names of Different Coffee DrinksCooking with CoffeeSteps to a Better Cup of CoffeeCoffee Brewing MethodsHealth Benef...