The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company pers...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatist...

How To Master Evernote in 1 Hour & Getting Things Done Without Forgetting is a guidebook for the practical application of Evernote into every corner of your life. Whether you are...-A student struggling with reams of lecture notes, references, and recordings of talks-A journalist who needs to compile ideas, log interviews, and communicate on the move -A busy individual who wants to keep and share photos, store business cards and notes "Evernote is your new, virtual filing cabinet." What's ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards ...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.The Membership Economy s...

This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.From business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents has everything you need to be successful. You’ll learn about the various types of business documents and the parts of a document that spell either big success or big trouble.This ve...

People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items — just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while emails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the ‘same’? The answer is simple: prices are a collective hallucination.In Priceless, bestselling a...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--c...

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and Tom U. Snyder compared 27 highly successful...

Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well.Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate.I...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the book:Covers the full spectrum of marketing analytics, from the in...

"SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions" presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years. Within the research process, you may wish to collect primary data using a survey. Surveys have a number of different steps t...