How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.I'll Have What She's Having

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides suggestions on how to harnesses this new knowledge in marketing, through example and anecdote. ...

Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—scientific concepts to expand every mind.What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enli...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo...

Over 150 of the world's leading scientists and thinkers offer their choice of the ideas, strategies and arguments that will help all of us understand our world, and its future, better.Includes contributions from:Richard Dawkins, Stephen Pinker, Daniel Dennett, Clay Shirky, Daniel Goleman, Sam Harris, Lee Smolin, Matt Ridley, Mark Henderson, David Rowan, Sir Martin Rees, Craig Venter, Brian Eno, Jaron Lanier and David Brooks . . . among others.With hi...

Drawing from the horizons of science, today's leading thinkers reveal the hidden threats nobody is talking about—and expose the false fears everyone else is distracted by.What should we be worried about? That is the question John Brockman, publisher of Edge.org ("The world's smartest website"—The Guardian), posed to the planet's most influential minds. He asked them to disclose something that, for scientific reasons, worries them—particularly scenarios that aren't on the popular ra...

We're living on the wrong clock. Now is our moment to rethink.In this provocative follow-up to How to Do Nothing, Jenny Odell challenges our cultural obsession with productivity. Drawing on philosophy, ecology and art, Saving Time argues that time is not money – it’s life itself.Odell explores how the ‘clock of capitalism’ dictates our days and disconnects us from natural rhythms, proposing instead a more humane, ecological understanding of time ro...

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder?If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-exp...

Use IELTS Reading Maximizer to raise your IELTS reading score 1-2 bands in 30 days. Contains 15 reading passages and over 150 questions, including warm up exercises, practice exercises and answers to all questions. Passages from psychology, biology, the environment and other areas also build your vocabulary. A bonus section contains critical tips to raise your IELTS band score.

In this landmark book, Scott Page redefines the way we understand ourselves in relation to one another. The Difference is about how we think in groups--and how our collective wisdom exceeds the sum of its parts. Why can teams of people find better solutions than brilliant individuals working alone? And why are the best group decisions and predictions those that draw upon the very qualities that make each of us unique? The answers lie in diversity--not what we look like outside, bu...

NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies—and now provides a road map to solving many of our most pressing crises.“Explosive . . . brilliantly formulated.” —The Wall Street JournalFuture Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a ...