Transform your B2B product onboarding into a bridge to lasting customer success.Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation.Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short...

"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth depends on first impressions.If you've been in the SaaS space for some time...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go?Email marketing is one of the highest leverag...

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords, arranged by industryElectron...

Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing down–to–earth approaches that deliver big impact over time–consuming, needlessly complex techniques. This updated classic remains a comprehensive and essential guide for UX and product designers everywhere—you'll accomplish a lot more with a lot less.Who Should Read This Book?The techniques an...

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: auto...

SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating a SaaS business will be different for everyone based on your products, so inst...

Knock em Dead Cover Letters 11th edition—cover letters and strategies to get the job you want. Step-by-step guide for how write cover letters and every type of letter you will use in a job hunt. How to build, edit and polish professional letters for maximum impact and how to use them to get four times the interviews.

How To Be An Agile Business Analyst is about applying your business analysis skills in an agile manner. You'll still see the term agile business analyst, but the agile here describes how you approach business analysis.This book helps business analysts be an effective member of a team working in an agile fashion. It explains how to add value to your team and how to apply your business analysis skills. It will help you understand how you can use your business analysis skills to make ...

Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: findin...

This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company's content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line gr...

Discover the fundamental skills, insights and technical knowledge behind UX design and development.The UX (user experience) industry is growing by 39% every year. This is an exciting sector which demands a combination of technical expertise and creative flair. UX is also a vital ingredient for business success in a wide range of industries: every company that has a website, app or platform also has a UX team working behind the scenes. From research and information ...