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Recommended For You

The Internet Ideology

From A as in Advertising to Z as in Zipcar

by Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

Free

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Read more
15 Questions About Social Media

by Massimo Moruzzi ...

Series Book 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

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#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Read more
15 Questions About Native Advertising

by Massimo Moruzzi ...

Series Book 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

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#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
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When Crisis Strikes

Ten Rules to Survive (and Avoid) a Reputation Disaster

by Francis Herd ...

In the past few years, so many scandals have rocked corporate South Africa that crises seem to be the norm rather than the exception. In the glare of the public eye, with cameras, microphones and cellphones in their face, many leaders who excel in organisations suddenly become scared, confused and can even appear shady.When Crisis Strikes looks at a variety of crises in the age of social media in ... Read more

R139,71

In the past few years, so many scandals have rocked corporate South Africa that crises seem to be the norm rather than the exception. In the glare of the public eye, with cameras, microphones and cellphones in their face, many leaders who excel in organisations suddenly become scared, confused and can even appear shady.When Crisis Strikes looks at a variety of crises in the age of social media in
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Enchantment

How to Charm, Influence and Persuade

by Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

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'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
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This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

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#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
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Brilliant PR

Create A Pr Sensation, Whatever Your Budget, Whatever Your Business

by Cathy Bussey ...

Series series Brilliant Business
Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago. ... Read more

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Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago.
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The Engaged Customer

The New Rules of Internet Direct Marketing

by Hans Peter Brondmo ...

R221,48 or Free with Kobo Plus
Making Hotdogs

by Samantha Hogg ...

Making Hotdogs is not your normal (read: average) business book. It is the hard work of a woman who, as a young girl, was voted 'most likely not to succeed'. But did it anyway because she was anything but average.2021 marked my 30th year in Public Relations, and the 18th birthday of GinjaNinja. Despite the many trials I have experienced, both personal and professional, my business is still ... Read more

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Making Hotdogs is not your normal (read: average) business book. It is the hard work of a woman who, as a young girl, was voted 'most likely not to succeed'. But did it anyway because she was anything but average.2021 marked my 30th year in Public Relations, and the 18th birthday of GinjaNinja. Despite the many trials I have experienced, both personal and professional, my business is still
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EVENTS²

How to organize a successful event?

by Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Read more

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EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
... Read more
Gaining Influence in Public Relations

The Role of Resistance in Practice

by Bruce K. Berger, Bryan H. Reber ...

Series series Routledge Communication Series
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of ... Read more

R1 296,17

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of
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The Fundamentals of Public Relations

A Practical Overview Of The Art and Business of Public Relations

by Robert Z. Chew ...

The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting ... Read more

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The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting
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How to Write a Book Introduction that Hooks Readers

by IDONGESIT OKPOMBOR ...

Series series Writing Bestsellers Series
Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

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Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and
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The Age of Outrage

How to Lead in a Polarized World

by Karthik Ramanna ...

A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Read more

R467,46 or Free with Kobo Plus

A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and
... Read more
Billion Dollar Dimebag

An Insider’s Account of America’s Legalish Cannabis Industry

by Jackson D. Tilley ...

“Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” —Jonathan Small, Editor-in-Chief, Green Entrepreneur"A deeply personal and thoughtful journey through the madness and joy of legal cannabis. Mixing his years of business experience at the cutting edge of cannabis with a battle to overcome addiction, Tilley allows the ... Read more

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“Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” —Jonathan Small, Editor-in-Chief, Green Entrepreneur"A deeply personal and thoughtful journey through the madness and joy of legal cannabis. Mixing his years of business experience at the cutting edge of cannabis with a battle to overcome addiction, Tilley allows the
... Read more
Rekindling Stakeholder Outreach: Leveraging the e-reader format for effective outreach and communication

by Craig Cox ...

Americans consume much of their information on mobile devices such as mobile phones, tablet computers and dedicated e-reading devices.The potential uses for the e-book format in conducting effective stakeholder outreach and communication are enormous. Most downloadable public outreach and communication documents issued by companies, trade associations and other organizations are in PDF format to ... Read more

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Americans consume much of their information on mobile devices such as mobile phones, tablet computers and dedicated e-reading devices.The potential uses for the e-book format in conducting effective stakeholder outreach and communication are enormous. Most downloadable public outreach and communication documents issued by companies, trade associations and other organizations are in PDF format to
... Read more
Transformational Leadership

by Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

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Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
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Canadian Public Finance

Explaining Budgetary Institutions and the Budget Process in Canada

by Genevieve Tellier ...

Broken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget process of the federal, provincial, and territorial governments. With a specific focus on the public policy process, Geneviève Tellier walks readers through the five steps involved in the budget process including agenda-setting, formulation, adoption, ... Read more

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Broken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget process of the federal, provincial, and territorial governments. With a specific focus on the public policy process, Geneviève Tellier walks readers through the five steps involved in the budget process including agenda-setting, formulation, adoption,
... Read more
Exploring Public Relations and Management Communication

by Ralph Tench, Stephen Waddington ...

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

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Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic
... Read more
Brain to Books Cyber Convention Author's Super Simple Guide to Participation

by Aurelia Maria Casey, Angela B. Chrysler ...

Free
Street Team Smarts

An Author's Guide to Building and Running a Successful Street Team

by Sara Humphreys ...

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Read more

R18,08 or Free with Kobo Plus

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!
... Read more
Kommunikationsstrategi for fattigrøve

effektiv positionering uden dyr reklame

by Kresten Schultz Jørgensen ...

Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder, medarbejdere og medieopmærksomhed, nøjagtig ligesom private virksomheder gør. Forskellen er, at de hverken har noget stort markedsføringsbudget eller nogen marketingafdeling til at gøre arbejdet.Denne ... Read more

R165,36

Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder, medarbejdere og medieopmærksomhed, nøjagtig ligesom private virksomheder gør. Forskellen er, at de hverken har noget stort markedsføringsbudget eller nogen marketingafdeling til at gøre arbejdet.Denne
... Read more
TV News Live Shots

A Media Training Guide To Crush Your On Camera Interview!

by Scott Wolfson ...

You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest ... Read more

R146,04

You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest
... Read more

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Recommended For You

Public Relations eBooks

The Internet Ideology

15 Questions About Social Media

15 Questions About Native Advertising

When Crisis Strikes

Enchantment

This is Marketing

The Thank You Economy

Brilliant PR

The Engaged Customer

Making Hotdogs

EVENTS²

Gaining Influence in Public Relations

The Fundamentals of Public Relations

How to Write a Book Introduction that Hooks Readers

The Age of Outrage

Billion Dollar Dimebag

Rekindling Stakeholder Outreach: Leveraging the e-reader format for effective outreach and communication

Transformational Leadership

Canadian Public Finance

Exploring Public Relations and Management Communication

Brain to Books Cyber Convention Author's Super Simple Guide to Participation

Street Team Smarts

Kommunikationsstrategi for fattigrøve

TV News Live Shots