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Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    by Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

    Free

  • Tax, Lies and Red Tape

    Confessions of an Unreconstructed Neoliberal Fundamentalist

    by Dawie Roodt ...
    Find out why:- It’s wrong to blame Wall Street bankers for the global financial crisis.- The rhino-horn trade should be legalised.- Exempting anything from VAT is a bad idea, even for the poor.- Job creation is a fruitless exercise.- South Africa’s problem is not poverty.Tax, Lies and Red Tape is an insightful, easy-to-understand, very opinionated book about economics by one of South Africa’s most ... Read more

    R176,05

  • Think Like a Freak

    Secrets of the Rogue Economist

    by Stephen J. Dubner, Steven D. Levitt ...
    From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

    R184,10

  • Nudge

    The Final Edition

    by Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

    R239,42

  • Stumbling on Happiness

    by Daniel Gilbert ...
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... Read more

    R159,03

  • Indistractable

    How to Control Your Attention and Choose Your Life

    by Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

    R186,52

  • The Undoing Project

    A Friendship that Changed the World

    by Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Read more

    R184,10

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    by Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Read more

    R276,22

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    by Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Read more

    R233,09

  • The New Digital Age

    Reshaping the Future of People, Nations and Business

    by Jared Cohen, Eric Schmidt ...
    'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled ... Read more

    R248,27

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    by Kate Raworth ...
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Read more

    R221,02

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    by Barry Schwartz, Nathan N. Cheek ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

    R221,48

  • Influence, New and Expanded

    The Psychology of Persuasion

    by Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

    R379,03

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...

    R233,09

  • Scarcity

    Why having too little means so much

    by Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Read more

    R184,10

  • The Soul of Sorbet

    Building People, Culture & Community

    by Ian Fuhr, Johanna Stamps Egbe ...
    Sorbet is the largest beauty franchise business in Africa. In just twelve years the business has gone from being mistaken for an ice-cream shop to being a household name across South Africa. In 2018 Sorbet surpassed 200 salons.The dramatic growth of the brand over the past five years has driven business leaders to ask the question, ‘What is so different about Sorbet?’In 2005, despite advice to the ... Read more

    R104,18

  • Walking the Narrow Road

    Marketing and Spiritual Instruction for Christians in Business

    by Josh Kilen ...
    Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business.In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of us will accept only honesty. Where they can bend the rules, we must walk the straight and narrow. Where they can ... Read more

    Free

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    by Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

    R136,95

  • Misbehaving

    The Making of Behavioural Economics

    by Richard H. Thaler ...
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Read more

    R239,42

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    by Entrepreneur Publishing ...
    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

    Free

  • The Founder's Guide

    by Pheello J Kuleile ...
    The Founder's Guide is a comprehensive and empowering handbook for aspiring entrepreneurs, offering practical strategies and insights to navigate the complex journey of starting and growing a business. Written with clarity and purpose, this book blends real-world advice with motivational guidance to help readers overcome challenges, make informed decisions, and build sustainable, impactful ... Read more

    R111,02 or Free with Kobo Plus

  • The Millionaire Next Door

    by Thomas J. Stanley, William D. Danko ...
    Series Book 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

    R282,66 or Free with Kobo Plus

  • Beloved Brands

    Playbook for how to create a brand your consumers will love

    by Graham Robertson ...
    "Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able ... Read more

    R299,99

  • Hooked

    How to Build Habit-Forming Products

    by Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Read more

    R239,42