An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those metrics are nonfinancial indicators? ...

This book addresses questions about the major impacts of the COVID-19 pandemic on human communication and the ways in which the communication discipline has been impacted by and has responded to the conditions of the pandemic. Contributors examine both the personal and the university administrative level to discuss how the pandemic and its lockdowns and transition to online learning, among other consequences, impacted specific areas of scholarship within the communication discipline. Contr...

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You’ll learn how to select the right m...

How different would your life be if you were able to remember information and learn new things without much effort?Throughout your life, you've probably noticed that there were a select few groups of people that you probably thought of as being very confident, intelligent and successful.We have been lead to believe that what sets most of these people apart is their IQ and that there's little we can do to develop their attributes.✮✮Here's some of what you will learn✮...

Acquire hands-on knowledge and technical skills for designing and developing aesthetically appealing, interactive devices using ESP32, Arduino, and SNAP circuits with M5Stack CoreKey FeaturesLearn ESP32 microcontroller and M5Stack Core development platform with hands-on projectsCreate aesthetically appealing visuals for technology engagement using the M5Stack Core deviceBuild interactive devices using Arduino and SNAP circuits with the M5Stack ...

Are you persistent in completing your high priority tasks without getting sidelined by menial activities? Do you work hard every day or only when you're in the mood? Do you have a set of ""rules"" for yourself that govern your behavior and activity? Laura Stack, The Productivity Pro, will teach you how to stay motivated by disciplining yourself to maintain consistent, productive behaviors: • Know your natural energy cycle and work effectively during prime time...

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:■ Digital Media■ Media Effects■ Privacy■ Dark Side■ Applied Communication■ Relational Communication■ Instructio...

The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with bu...

A children's book, for ages four to eight. It shows the love of human beings for our Maker and for lower animal. A mynah bird becomes a unlikely friend of a cat, and a puppet by the name of Smokestack Jack (S.J.) helps the two, especially an abused kitty cat who is loved both by S. J. and the mynah bird.About the AuthorDon Shank is the author of three full length books, "Friendly Fireside Meditations", "Come Ride the Rails with Smokestack Jack", and an autobiography, "Get a...