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Einzelhandel eBooks

Lesen Sie gerne eBooks aus der Kategorie Einzelhandel? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1131 Ergebnissen angezeigt
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  • The Design of Everyday Things

    von Don Norman …
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores … Lesen Sie mehr

    € 12,99

  • Priceless

    The Myth of Fair Value (and How to Take Advantage of It)

    von William Poundstone …
    Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are … Lesen Sie mehr

    € 9,56

  • Bonusprogramme

    Rabattsysteme für Kunden erfolgreich gestalten

    von Thomas Lauer …
    Serien series Business and Economics (German Language)
    Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt einen vollständigen und systematischen Überblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einführungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird … Lesen Sie mehr

    € 33,32

  • Fashion Manifesto

    The Guide for the Style-Savvy

    von Sofia Hedström, Anna Schori …
    Fashion Manifesto will forever change your relationship to clothes and fashion. Refuse to be a fashion slave and start thinking creatively about your own outfit! Renew your wardrobe and your style, but without having to shop! Master the seven essential fashion rules for streamlining your closet and explore over fifty different ways to reinvent garments.Equal parts memoir, manifesto, and how-to, … Lesen Sie mehr

    € 14,22

  • The Everything Store: Jeff Bezos and the Age of Amazon

    von Brad Stone …
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... … Lesen Sie mehr

    € 10,99

  • Das Paradies der Damen (Au bonheur des dames: Die Rougon-Macquart Band 11)

    von Emile Zola …
    Übersetzt von Armin Schwarz …
    Dieses eBook: "Das Paradies der Damen (Au bonheur des dames: Die Rougon-Macquart Band 11)" ist mit einem detaillierten und dynamischen Inhaltsverzeichnis versehen und wurde sorgfältig korrekturgelesen. Das Paradies der Damen vom französischen Autor Émile Zola erschien 1884 als elfter Roman des zwanzigbändigen Romanzyklus' Die Rougon-Macquart. Anhand der Geschichte der Protagonistin Denise, einer … Lesen Sie mehr

    € 1,99

  • Amazing Entrepreneurs and Business People

    B2

    von Katerina Mestheneou, Fiona MacKenzie …
    Serien series Collins Amazing People ELT Readers
    The inspiring stories of 6 people who changed history.Contents:Henry J Heinz, the man who invented tomato ketchupWilliam Lever who made millions from soapMichael Marks, founder of the Marks and Spencer storesHenry Ford, who mass-produced cars and made them affordableCoco Chanel, the businesswoman who changed fashion for womenRay Kroc, the man who created the McDonald’s chain of restaurantsBRITISH … Lesen Sie mehr

    € 5,49

  • Dress Your Best Life

    Harness the Power of Clothes To Transform Your Confidence

    von Dawnn Karen …
    How you dress matters. What you wear affects your mood, how you feel about yourself and how others think about you.As an Ivy League educated therapist, publicist, former model and fashion designer, Dawnn Karen is an authority on the use of clothing to express identity and boost mood. Karen has spent years studying the relationship between attire and attitude, and her clients range from high … Lesen Sie mehr

    € 14,99

  • Sam Walton

    Made In America

    von Sam Walton, John Huey …
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk … Lesen Sie mehr

    € 5,38

  • Thalhimers Department Stores

    von Emily Golightly Rusk …
    Serien series Images of America
    This book documents the history of Thalhimers department stores, through stories and vintage photographs.Thalhimers was founded in Richmond in 1842 by German Jewish immigrant William Thalhimer as a humble dry goods store. It expanded over the years to become a 26-store chain across the Southeast under the leadership of William's great-grandson, William B. Thalhimer Jr. It boasted the latest in … Lesen Sie mehr

    € 11,07

  • Konzepte und Strategien für Omnichannel-Exzellenz

    Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen

    Bearbeitet von Ingo Böckenholt, Audrey Mehn, Arne Westermann …
    Serien series Business and Economics (German Language)
    Omnichannel-Konzepte verändern den Handel und bieten Unternehmen große Chancen: Sie ermöglichen es, den Kundenanforderungen gerecht zu werden, vor allem auch neue Zielgruppen zu erschließen und somit für entsprechendes Wachstum zu sorgen. Auf diese Weise wird der Fortbestand des Unternehmens sichergestellt. Gleichzeitig sind jedoch auch Anpassungen auf Managementebene erforderlich, welche mit … Lesen Sie mehr

    € 50,92

  • The connected Store

    How traditional brick-and-mortar retail can win the clash of channels

    von Dominik Brokelmann …

    € 17,99

  • Retailisation

    The Here, There and Everywhere of Retail

    von Francesca de Châtel, Robin Hunt …
    Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.Coverage … Lesen Sie mehr

    € 30,31

  • Managing Sustainability

    Perspectives From Retailing and Services

    Bearbeitet von Beatrice Luceri, Elisa Martinelli …
    Serien series Business and Management (R0)
    Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around … Lesen Sie mehr

    € 89,09

  • National Administrations in EU Trade Policy

    Maintaining the Capacity to Control

    von Johan Adriaensen …
    Serien series Political Science and International Studies (R0)
    This book studies the relationship between administrative capacity and a member state’s influence in the European Union. More specifically, it studies member states’ ability to exert control over the European Commission during trade negotiations. But what determines administrative capacity and how do member states ensure their preferences are defended during trade negotiations? A combination of … Lesen Sie mehr

    € 49,49

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    von Paul Finlayson, Jonah Cuna …
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. … Lesen Sie mehr

    € 38,88

  • Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon

    von Robin Gaster …
    Full of surprises and strategic insights. - Seth Goldman, co-founder of Honest Tea and Chair of Beyond Meat__________________________Amazon is the most extraordinary business story of our time. In 25 years, it's become a $280 billion multi-sector giant, and within 5 years, Amazon may be the biggest company in America. Behemoth: Amazon Rising explains how Amazon built five interlocking rings … Lesen Sie mehr

    € 9,49

  • Feng Shui for Retail Stores

    von Clear Englebert …
    Clear Engleberts fifth book, Feng Shui for Retail Stores, is the result of over four decades of retail management experience combined with two decades of professional feng shui experience. Store owners have dubbed this book, A must-read for my staff. This thorough book covers: location and exterior, layout and visual presentation, merchandise selection and pricing, employee and customer … Lesen Sie mehr

    € 6,70

  • Humanitarian Marketing Program. Comprar y sin gastar de más, donar

    Global Solidarity concentra los Programas de Afiliados y redirecciona el 5% de las comisiones por ventas Online

    von Roberto Guillermo Gomes …
    Ayudar sin costo alguno, es la solución que permite el Humanitarian Marketing Program. O sea: usted compra online en internet, dentro de las páginas asociadas al sistema de Global Solidarity, paga lo mismo que en cualquiera de éstas más de 1.500 tiendas virtuales adheridas iniciales y que colaboran con el sistema y, el 80 % de la comisión por esa venta, automáticamente es girado a la cuenta … Lesen Sie mehr

    € 11,11

  • Positive and Normative Analysis in International Economics

    Essays in Honour of Hiroshi Ohta

    von Hironobu Nakagawa, Tatsuya Uchida …
    Serien series Economics and Finance (R0)
    This volume addresses profound issues in international economics, with contributions from leading researchers on the implications of trade. Empirical studies address preferential trading arrangements, global imbalances and exchange rates, facilitating an understanding of how the economy functions and enabling detailed policy evaluation. … Lesen Sie mehr

    € 49,49

  • Multisensorisches Design von Verkaufsumgebungen

    Sehen, Hören, Riechen

    von Marko Sarstedt, Monika Imschloss, Susanne Adler …
    Serien series Business and Economics (German Language)
    Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre Geschäfte sich ihres einzigartigen Potenzials zur Ansprache nicht-digitalisierbarer Kundenbedürfnisse bewusstwerden und Verkaufsumgebungen in Orte des Erlebnisses sowie der … Lesen Sie mehr

    € 23,20

  • How to Save Our Town Centres

    A Radical Agenda for the Future of High Streets

    von Julian Dobson …
    Has the age of the internet killed our high streets? Have our town and city centres become obsolete?How to Save Our Town Centres delves below the surface of empty buildings and ‘shop local’ campaigns to focus on the real issues: how the relationship between people and places is changing; how business is done and who benefits; and how the use and ownership of land affects us all.Written in an … Lesen Sie mehr

    € 36,07

  • The American Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    von Kyle Murray …
    The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate … Lesen Sie mehr

    € 30,68

  • The Life Insurance Industry in India

    Current State and Efficiency

    von Tapas Kumar Parida, Debashis Acharya …
    Serien series Economics and Finance (R0)
    This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years. It discusses the evolution and changing features of the Indian insurance industry in 3 phases: phase I from 1818 to 1956, phase II from 1956 to 2000 (known as the nationalisation period) and phase III post 2000 … Lesen Sie mehr

    € 54,44