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Einzelhandel eBooks

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  • The Design of Everyday Things

    von Don Norman
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores Lesen Sie mehr

    € 12,99

  • Bonusprogramme

    Rabattsysteme für Kunden erfolgreich gestalten

    von Thomas Lauer
    Serien series Business and Economics (German Language)
    Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt einen vollständigen und systematischen Überblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einführungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird Lesen Sie mehr

    € 33,32

  • Fashion Manifesto

    The Guide for the Style-Savvy

    Fashion Manifesto will forever change your relationship to clothes and fashion. Refuse to be a fashion slave and start thinking creatively about your own outfit! Renew your wardrobe and your style, but without having to shop! Master the seven essential fashion rules for streamlining your closet and explore over fifty different ways to reinvent garments.Equal parts memoir, manifesto, and how-to, Lesen Sie mehr

    € 14,22

  • The Everything Store: Jeff Bezos and the Age of Amazon

    von Brad Stone
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... Lesen Sie mehr

    € 10,99

  • Amazing Entrepreneurs and Business People

    B2

    Serien series Collins Amazing People ELT Readers
    The inspiring stories of 6 people who changed history.Contents:Henry J Heinz, the man who invented tomato ketchupWilliam Lever who made millions from soapMichael Marks, founder of the Marks and Spencer storesHenry Ford, who mass-produced cars and made them affordableCoco Chanel, the businesswoman who changed fashion for womenRay Kroc, the man who created the McDonald’s chain of restaurantsBRITISH Lesen Sie mehr

    € 5,49

  • Das Paradies der Damen (Au bonheur des dames: Die Rougon-Macquart Band 11)

    von Emile Zola
    Übersetzt von Armin Schwarz
    Dieses eBook: "Das Paradies der Damen (Au bonheur des dames: Die Rougon-Macquart Band 11)" ist mit einem detaillierten und dynamischen Inhaltsverzeichnis versehen und wurde sorgfältig korrekturgelesen. Das Paradies der Damen vom französischen Autor Émile Zola erschien 1884 als elfter Roman des zwanzigbändigen Romanzyklus' Die Rougon-Macquart. Anhand der Geschichte der Protagonistin Denise, einer Lesen Sie mehr

    € 1,99

  • Priceless

    The Myth of Fair Value (and How to Take Advantage of It)

    Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are Lesen Sie mehr

    € 9,56

  • Dress Your Best Life

    Harness the Power of Clothes To Transform Your Confidence

    von Dawnn Karen
    How you dress matters. What you wear affects your mood, how you feel about yourself and how others think about you.As an Ivy League educated therapist, publicist, former model and fashion designer, Dawnn Karen is an authority on the use of clothing to express identity and boost mood. Karen has spent years studying the relationship between attire and attitude, and her clients range from high Lesen Sie mehr

    € 14,99

  • Sam Walton

    Made In America

    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk Lesen Sie mehr

    € 5,38

  • Mit professioneller Einwandperformance besser verkaufen

    So begegnen Sie Kundeneinwänden kompetent und gelassen

    von Holger Schön
    Holger Schön zeigt, wie Vertriebler professionell mit Kundeneinwänden in Verkaufsgesprächen umgehen können. Der Leser erfährt, wie er seine innere Einstellung gegenüber Kundeneinwänden optimiert und welche Techniken er nutzen kann, um mit mehr Wissens- und Handlungskompetenz auf Einwände des Kunden einzugehen. Somit verlieren Einwände wie „Das ist zu teuer!“, „Dafür haben wir keine Zeit!“ oder Lesen Sie mehr

    € 16,71

  • Bamberger's

    New Jersey's Greatest Store

    Serien series Landmarks
    For almost one hundred years, generations of New Jersey customers flocked to Bamberger's. From its grand Newark flagship to numerous suburban locations, the store was hailed for its myriad quality merchandise and its dedicated staff. Its promotional events were the highlight of every season, from the Thanksgiving Parade to elaborate Christmas festivals featuring celebrities such as Bob Hope, Carol Lesen Sie mehr

    € 11,16

  • Customer-Centricity in Organized Retailing

    A Guide to the Basis of Winning Strategies

    Serien series Business and Management (R0)
    This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies Lesen Sie mehr

    € 84,14

  • Practical Handbook of Transportation Contracting and Rate Negotiations

    1st edition

    von Colin. Barrett
    Serien series Business and Management (R0)
    In the time-worn traditions of the transportation industry, ship pers and carriers regard one another as enemies. There is, to be sure, a certain degree of validity to such a viewpoint. An element of conflict will naturally be present in any vendor-purchaser relationship. The two, after all, are seeking distinctly different things from that relationship; and to a con siderable extent each party's Lesen Sie mehr

    € 49,49

  • Free Trade Agreements and Globalisation

    In the Shadow of Brexit and Trump

    von Arne Melchior
    Serien series Economics and Finance (R0)
    This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs.Dividing the world into seven major regions, he analyses world trade, the globalisation of FTAs and their role within and between the Lesen Sie mehr

    € 79,19

  • The Use of Alternative Benchmarks in Anti-Subsidy Law

    A Study on the WTO, the EU and China

    von Sophia Müller
    Serien series Law and Criminology (R0)
    In the debate over the treatment of China in trade remedy investigations, this book focuses exclusively on anti-subsidy law. As such, it brings a long neglected and often underestimated area of international trade law to the fore.Exploring the delicate relations between the WTO, the EU and China, it focuses on the current legal framework for the use of alternative benchmarks in anti-subsidy law Lesen Sie mehr

    € 84,14

  • Ultimate Guide to Amazon Advertising

    von Timothy Seward
    Serien series Ultimate Guide
    "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."—Steve Fisher, team lead, retail marketing, Lenovo"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really Lesen Sie mehr

    € 15,24

  • Industrial Organization in Iran

    The Weakly Organized System of the Iranian Apparel Industry

    von Yoko Iwasaki
    Serien series SpringerBriefs in Economics
    This book focuses on Iran to explore the question of how the nature of industrial organizations and the whole system they constitute can exert a great influence on an industry’s competitiveness and resilience. The author examines what happens if firms and companies participating in the manufacturing and distribution process of a certain product are not organized to a high degree and operate Lesen Sie mehr

    € 64,34

  • The Evolution of the Non-market Economy Treatment in the Multilateral Trading System

    von Bin Zhang
    Serien series Economics and Finance (R0)
    This book tries to integrate the different arrangements devised in the MTS for small and large NMEs into one analytical framework and explores two sets of rules (GATT/WTO-minus and GATT/WTO-plus) along three historical stages (shaping, weakening and strengthening). The focal point of this book is to uncover the composition and structure of the NME treatment in the MTS, its evolving logic and Lesen Sie mehr

    € 89,09

  • Manufacturing Exports from Indian States

    Determinants and Policy Imperatives

    Serien series Economics and Finance (R0)
    This book investigates the less-explored dimensions of how industries in different Indian subnational spaces or states have responded to the growing phenomenon of internationalization. What factors have influenced firms participating in global business? Have state (both central and provincial) policies acted as catalyst for local firms? Not only does this study delve into these issues; it also Lesen Sie mehr

    € 49,49

  • International Retailing Plans and Strategies in Asia

    Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific Lesen Sie mehr

    € 74,54

  • Manipulación y movimientos con transpalés y carretillas de mano. COMT0211

    Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMT0211 - ACTIVIDADES AUXILIARES DE COMERCIO". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño Lesen Sie mehr

    € 7,99

  • The Supermarket Customer Loyalty System

    Bundle #3, #1

    von Walter Da Cruz
    Serien Buch 1 - Bundle
    A busy store is not the same as a loyal store. Traffic is not trust. One-off specials are not retention.You have a full parking lot, long checkout queues, and packed aisles. You should be thriving. But if your customers are only visiting because you are the closest option—or because of a single loss-leading promotion—you are not building a business; you are running a revolving door.In the ruthless Lesen Sie mehr

    € 25,99

  • The Supermarket Receiving Control System

    Bundle 2, #1

    von Walter Da Cruz
    Serien Buch 1 - Bundle 2
    Your supermarket looks busy. The trucks arrive. The shelves are full. The tills ring. But profit is still leaking out the back door.The Supermarket Receiving Control System is a hard-hitting South African field manual for supermarket owners, managers, and operators who want to stop hidden receiving losses before they destroy margin, stock accuracy, and cash flow.Most stores do not lose money in Lesen Sie mehr

    € 25,99

  • Navigating the New Retail Landscape

    A Guide for Business Leaders

    The global retail industry is in the early stages of an era of profound and unprecedented, change. This book is intended to serve as a wide-ranging, robust, and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. Part 1 describes the major directions and drivers of change that define the new retail landscape. Lesen Sie mehr

    € 29,25