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Einzelhandel eBooks

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  • The Design of Everyday Things

    von Don Norman
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores Lesen Sie mehr

    € 12,99

  • Sam Walton

    Made In America

    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk Lesen Sie mehr

    € 5,49

  • Fashion Manifesto

    The Guide for the Style-Savvy

    Fashion Manifesto will forever change your relationship to clothes and fashion. Refuse to be a fashion slave and start thinking creatively about your own outfit! Renew your wardrobe and your style, but without having to shop! Master the seven essential fashion rules for streamlining your closet and explore over fifty different ways to reinvent garments.Equal parts memoir, manifesto, and how-to, Lesen Sie mehr

    € 14,22

  • Amazing Entrepreneurs and Business People

    B2

    Serien series Collins Amazing People ELT Readers
    The inspiring stories of 6 people who changed history.Contents:Henry J Heinz, the man who invented tomato ketchupWilliam Lever who made millions from soapMichael Marks, founder of the Marks and Spencer storesHenry Ford, who mass-produced cars and made them affordableCoco Chanel, the businesswoman who changed fashion for womenRay Kroc, the man who created the McDonald’s chain of restaurantsBRITISH Lesen Sie mehr

    € 5,49

  • Das Paradies der Damen (Au bonheur des dames: Die Rougon-Macquart Band 11) (Kommentiert)

    Erweiterte Ausgabe. Pariser Warenhaus, Konsum und sozialer Wandel im 19. Jahrhundert

    Übersetzt von Armin Schwarz
    Émile Zolas "Das Paradies der Damen", der elfte Band des Zyklus "Die Rougon-Macquart", entfaltet am Beispiel eines Pariser Warenhauses eine präzise Anatomie der modernen Konsumgesellschaft. Im Zentrum steht Denise Baudu, deren Aufstieg im "Au Bonheur des Dames" mit dem Niedergang kleiner Händler kontrastiert. Zolas naturalistischer Stil verbindet dokumentarische Genauigkeit, soziale Analyse und Lesen Sie mehr

    € 0,99

  • Bonusprogramme

    Rabattsysteme für Kunden erfolgreich gestalten

    von Thomas Lauer
    Serien series Business and Economics (German Language)
    Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt einen vollständigen und systematischen Überblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einführungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird Lesen Sie mehr

    € 33,32

  • Dress Your Best Life

    Harness the Power of Clothes To Transform Your Confidence

    von Dawnn Karen
    How you dress matters. What you wear affects your mood, how you feel about yourself and how others think about you.As an Ivy League educated therapist, publicist, former model and fashion designer, Dawnn Karen is an authority on the use of clothing to express identity and boost mood. Karen has spent years studying the relationship between attire and attitude, and her clients range from high Lesen Sie mehr

    € 14,99

  • The Everything Store: Jeff Bezos and the Age of Amazon

    von Brad Stone
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... Lesen Sie mehr

    € 10,99

  • Migrant Traders in South Africa

    Bearbeitet von Pranitha Maharaj
    Serien series Social Sciences (R0)
    This edited book examines the social realities of migrant traders in the informal economy in South Africa. It draws on original research conducted with migrant traders in order to understand their lived experiences in light of the COVID-19 pandemic. With chapters on the diverse types of informal trading, urban versus rural settings, migrant women, xenophobia, crime, poverty, well-being and policy Lesen Sie mehr

    € 138,59

  • International Business To Go

    Schlüsselfaktoren im globalen Geschäft

    von Sergey Frank
    Wie können eine effiziente Internationalisierung und internationale Kommunikation erfolgreich umgesetzt werden? Welche Rolle spielen hierbei Unternehmenskultur, Personal oder Vertrieb? Und wie kommt es schlussendlich zum Abschluss internationaler Geschäfte? Sergey Frank versteht es, anschaulich und mit feinem Witz seinen umfangreichen Erfahrungsschatz näherzubringen und analysiert anhand konkreter Lesen Sie mehr

    € 32,66

  • Calidad y servicios de proximidad en el pequeño comercio. COMT0112

    - Determinar y aplicar las estrategias básicas de atención y de calidad en el servicio propias de pequeños comercios conforme a la normativa aplicable, códigos de buenas prácticas y respeto medioambiental. - Establecer la política del pequeño comercio en cuanto a la utilización de la web como escaparate virtual de la tienda, mecanismo de comunicación con los clientes y medio de comercialización de Lesen Sie mehr

    € 5,49

  • Marketing di sopravvivenza per attività locali: 10 chiavi pratiche per trovare nuovi clienti e fidelizzarli

    Come ti sentiresti se il tuo bar, ristorante o negozio fosse sempre pieno di clienti?Immagino tranquillo e con una visione del futuro più ottimistica.Non sempre le cose prendono la piega che immaginiamo e quando iniziano ad andare male reagiamo in due modi:Ci chiudiamo in noi stessi e attendiamo inconsciamente la fine.Cerchiamo soluzioni, spunti e idee che ci facciano riguadagnare la cima!Il libro Lesen Sie mehr

    € 5,49

  • A la cart

    von Peter Chapman
    A la cart is for suppliers, producers, processors and others in the food industry who want to understand what is important to food retailers. Everyone in the food industry needs to understand what retailers are doing and why. A la cart will help you drive more sales and get your items in the shopping cart more often.Go behind the closed doors of the retailers and understand what they are focused Lesen Sie mehr

    € 9,49

  • Retail Recovery

    How Creative Retailers Are Winning in their Post-Apocalyptic World

    von Mark Pilkington
    Shortlisted for the Business Book Awards 2022The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge numbers of prestigious brands have gone under, or are now a shadow of their former selves, and large parts of the world economy have fallen into a recession, with reduced employment and incomes across Lesen Sie mehr

    € 19,90

  • Retail Gangster

    The Insane, Real-Life Story of Crazy Eddie

    von Gary Weiss
    A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores Lesen Sie mehr

    € 9,49

  • Government and Merchant Finance in Anglo-Gascon Trade, 1300–1500

    Serien series Economics and Finance (R0)
    The Late Middle Ages (c.1300–c.1500) saw the development of many of the key economic institutions of the modern unitary nation-state in Europe. After the ‘commercial revolution’ of the thirteenth century, taxes on trade became increasingly significant contributors to government finances, and as such there were ever greater efforts to control the flow of goods and money.This book presents a case Lesen Sie mehr

    € 108,89

  • Visual Merchandising and Display

    - with STUDIO

    Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive Lesen Sie mehr

    € 81,50

  • PASION

    La nueva metodología en ventas

    von Manuel Cisneros
    PASION, es una metodología que te permite organizar tu trabajo de ventas, facilitando un camino para lograr el éxito de tus metas. Muchas personas que se inician en esta carrera de ventas, la abandonan rápidamente o no tienen los resultados deseados debido a que no reconocen que esta actividad es una profesión.Como profesión, la venta necesita estudios y capacitación constante, que debe ser Lesen Sie mehr

    € 4,72

  • Beginner's Guide To Selling On eBay 2024 Edition

    von Ann Eckhart
    The BEGINNER'S GUIDE TO SELLING ON EBAY: 2024 EDITION is bigger and better than ever!Updated with eBay's newest LISTING FORM!Updated with eBay's newest SHIPPING FORM!Updated with more SOURCING information, more LISTING tips, and more ways to MAKE MORE MONEY reselling items on eBay!Making money online from home is the dream of millions of people.Whether you just want to earn some extra cash or you Lesen Sie mehr

    € 9,49

  • Gestión de compras en el pequeño comercio. COMT0112

    - Determinar las necesidades de compra y reposición de productos de pequeños comercios, a partir de distintos escenarios de previsión de ventas, tendencias, capacidad del punto de venta, rotación, stock disponible y coste de distintos tipos de productos. - Aplicar técnicas de compra en la selección de proveedores y negociación de las condiciones de adquisición del surtido de productos de pequeños Lesen Sie mehr

    € 7,99

  • Driving Retail Transformation

    How to navigate disruption and change

    von Oliver Banks
    ‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UKThe pace of change in retail is accelerating. Will you be a passenger, or the driver?Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic environment, market volatility and more. But transforming in response, while necessary, is easier said than Lesen Sie mehr

    € 9,01

  • About Commerce

    Understanding the Interface of Deal-Making and Relationship Building

    Serien series Business and Management (R0)
    The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’. This book defines commerce by its traditional meaning, as the activity of transaction and exchange, and explores the corresponding interaction of human behaviour and economic interests.This book Lesen Sie mehr

    € 158,39

  • Democrazia possibile e necessaria

    Dalla crisi del sistema politico alla conoscenza diffusa

    von Bruno Musso
    La democrazia contemporanea è davvero in crisi perché i cittadini hanno perso senso civico e capacità di scelta? Oppure il problema è più profondo e riguarda strumenti istituzionali nati in un’altra epoca storica, oggi non più adeguati alla complessità economica e tecnologica? Bruno Musso propone una lettura radicale e originale della crisi delle democrazie occidentali. Al centro della sua analisi Lesen Sie mehr

    € 14,99

  • Der neue Online-Handel

    Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce

    Serien series Business and Economics (German Language)
    Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und die mit dem Online Lesen Sie mehr

    € 37,06