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Einzelhandel eBooks

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  • The Design of Everyday Things

    von Don Norman
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores Lesen Sie mehr

    € 12,99

  • Sam Walton

    Made In America

    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk Lesen Sie mehr

    € 5,49

  • Amazing Entrepreneurs and Business People

    B2

    Serien series Collins Amazing People ELT Readers
    The inspiring stories of 6 people who changed history.Contents:Henry J Heinz, the man who invented tomato ketchupWilliam Lever who made millions from soapMichael Marks, founder of the Marks and Spencer storesHenry Ford, who mass-produced cars and made them affordableCoco Chanel, the businesswoman who changed fashion for womenRay Kroc, the man who created the McDonald’s chain of restaurantsBRITISH Lesen Sie mehr

    € 5,49

  • Das Paradies der Damen (Au bonheur des dames: Die Rougon-Macquart Band 11) (Kommentiert)

    Erweiterte Ausgabe. Pariser Warenhaus, Konsum und sozialer Wandel im 19. Jahrhundert

    Übersetzt von Armin Schwarz
    Émile Zolas "Das Paradies der Damen", der elfte Band des Zyklus "Die Rougon-Macquart", entfaltet am Beispiel eines Pariser Warenhauses eine präzise Anatomie der modernen Konsumgesellschaft. Im Zentrum steht Denise Baudu, deren Aufstieg im "Au Bonheur des Dames" mit dem Niedergang kleiner Händler kontrastiert. Zolas naturalistischer Stil verbindet dokumentarische Genauigkeit, soziale Analyse und Lesen Sie mehr

    € 0,99

  • Bonusprogramme

    Rabattsysteme für Kunden erfolgreich gestalten

    von Thomas Lauer
    Serien series Business and Economics (German Language)
    Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt einen vollständigen und systematischen Überblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einführungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird Lesen Sie mehr

    € 33,32

  • Dress Your Best Life

    Harness the Power of Clothes To Transform Your Confidence

    von Dawnn Karen
    How you dress matters. What you wear affects your mood, how you feel about yourself and how others think about you.As an Ivy League educated therapist, publicist, former model and fashion designer, Dawnn Karen is an authority on the use of clothing to express identity and boost mood. Karen has spent years studying the relationship between attire and attitude, and her clients range from high Lesen Sie mehr

    € 14,99

  • The Everything Store: Jeff Bezos and the Age of Amazon

    von Brad Stone
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... Lesen Sie mehr

    € 10,99

  • Fashion Manifesto

    The Guide for the Style-Savvy

    Fashion Manifesto will forever change your relationship to clothes and fashion. Refuse to be a fashion slave and start thinking creatively about your own outfit! Renew your wardrobe and your style, but without having to shop! Master the seven essential fashion rules for streamlining your closet and explore over fifty different ways to reinvent garments.Equal parts memoir, manifesto, and how-to, Lesen Sie mehr

    € 14,22

  • Clash

    Amazon vs Walmart

    von Nirmalya Kumar
    Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry—Walmart in the 1980s/1990s and Amazon since 2000—but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will Lesen Sie mehr

    € 5,38

  • PHYGITAL STORE, Il Negozio di Domani

    Come cambia il Retail tra fisico e digitale: sfide, opportunità e strategie per il negozio del futuro

    von Diego Formato
    Phygital Store – Il Negozio di Domani.Prospettive, Sfide ed Opportunità.Il confine tra fisico e digitale è ormai superato: il negozio del futuro è ibrido, predittivo, connesso. In Phygital Store, Diego Formato – esperto di prodotto, supply chain e retail con oltre 25 anni di esperienza nel mondo dell'abbigliamento – ti aiuta a comprendere come cambia il retail nell'era dell'intelligenza Lesen Sie mehr

    € 9,99

  • Bullock's Department Store

    von Devin T. Frick
    Serien series Images of America
    From the store's beginnings in March 1907 until its closing on June 25, 1983, Bullock's was Los Angeles's store of choice. Throughout its 76 years of operation, Bullock's flagship department store became an icon, a commercial beacon in the vast city. The name Bullock's has engendered many memories in many people. For those loyal patrons who grew up, lived in, or visited the City of Angels, Bullock Lesen Sie mehr

    € 11,07

  • Di vestiti non ne capisco nulla!

    Manuale per negozianti

    Un testo un po' autobiografico e un po' scolastico, un po' manuale e un po' racconto, che ripercorre le tappe della vita e della carriera di Massimiliano Alvisi - imprenditore nella moda - dagli esordi a oggi, e ne esalta gli aspetti didattici: da quello ludico a quello più statistico, dall'offline all'online per poter professionalizzare, modernizzare e potenziare un mestiere che oggi più che mai Lesen Sie mehr

    € 20,99

  • Twenty-one Dog Years

    Doing Time at Amazon.com

    von Mike Daisey
    A Michael Moore for the Dot.com generation, ‘21 Dog Years’ is Mike Daisey’s wickedly funny story of life in the New Economy trenches.In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us your freaks. Thus began Mike Daisey's love affair with the world’s biggest bookstore.Mike Daisey worked at Amazon.com for nearly three years during the dot Lesen Sie mehr

    € 13,99

  • Huoltoasemat 2020 - toimialaraportti

    Huoltamoalan tilannekuva ja kehitysnäkymät

    von Hannu Laitinen
    Huoltamotoiminnan muutos Suomessa 2000-luvulla pohjautuu eurooppalaiseen integraatioon ja Suomen markkinoiden vapautumiseen. Tärkeimmät muutokset ovat toimialan keskittyminen, miehitettyjen palveluiden laajamittainen korvaaminen öljy-yhtiöiden automaateilla ja epäterve kilpailu hinnoittelussa. Päätoimialan lisäksi vähittäiskaupan rakenne on muuttunut kaupan aukiolon vapautuessa. Polttoainekaupan Lesen Sie mehr

    € 9,49

  • Quick Guide Bonitätsprüfung – Worauf die Prüfer achten

    Wie Sie Zahlungssicherheit gewährleisten und digitale Betrugsmaschen blocken

    Serien series Business and Economics (German Language)
    Dieses Buch beschreibt übersichtlich den Order-to-Cash-Prozess und deckt die wichtigsten Schritte von der Bestellung bis hin zur Zahlung aus Sicht der Finanzen ab. In der heutigen Wirtschaft ist ein reibungsloser Ablauf vom Auftrags- bis zum Zahlungseingang entscheidend für den Erfolg eines Unternehmens. Hoher Wettbewerbsdruck, neue Geschäftsmodelle, künstliche Intelligenz, Inflation, Lesen Sie mehr

    € 18,58

  • Kritische Erfolgsfaktoren zur Implementierung von Strategischem Trendmanagement in Handelsunternehmen

    Entwicklung eines Vorgehensmodells

    Serien series Business and Economics (German Language)
    In diesem Open-Access-Buch wird basierend auf dem Modell des „Dynamic Capability View“ - Ansatzes, der die Anpassungsfähigkeit von Unternehmen betont, mittels Mixed-Methods-Ansatzes ein praxisrelevantes Modell zur Implementierung von Strategischem Trendmanagement entwickelt, das den gängigen Innovationsprozess um strategische Trendarbeit erweitert und interne Unternehmensebenen mit dem externen Lesen Sie mehr

    Kostenlos

  • TCP Model for Retail Success

    TCP Model is a model focus the attention of retailer on three main things, which are increasing traffic, increasing conversion rate and increasing profit per transaction. Then the book gives a step-by-step manual on how to increase those numbers.Retailing is a very active industry in business, people getting into this type of business are huge, and they face tremendous challenges by big retailers Lesen Sie mehr

    € 6,86

  • Demand Prediction in Retail

    A Practical Guide to Leverage Data and Predictive Analytics

    Serien series Business and Management (R0)
    From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to predict future demand. The tools and methods presented can be applied to most retail settings, both Lesen Sie mehr

    € 79,19

  • The American Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    von Kyle Murray
    The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate Lesen Sie mehr

    € 31,23

  • PR Theo Kiểu Mỹ

    Giới thiệu nội dung:Sự phát triển của Web 2.0 đã thay đổi hòan toàn cách thức truyền thông của con người. Cùng với nó, sự ra đời của ngành Quan hệ công chúng nâng khả năng giao tiếp con người lên một tầm cao mới và thực hiện theo một cách thức hoàn toàn mới. Các công cụ để thực hiện điều này không chỉ bao gồm các blog, giao tiếp trực tuyến, hệ thống truyền thông xã hội, mà nó còn yêu cầu con người Lesen Sie mehr

    € 0,93

  • How to write an Amazon Kindle Best Seller ?

    The Internet and modern day self-publishing opportunities have made this the perfect time to become an author. Publishing your own writing doesn't require the approval of a publishing house, nor do you need a book company to market your product for you. In this day and age, as long as you have a computer and can write in popular word processing programs, you have the option to publish and market Lesen Sie mehr

    € 5,00

  • Fashion for the Common Good

    Proceedings Global Fashion Conference November 16th - 18th 2023

    Serien series Springer Nature Proceedings excluding Computer Science
    This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the proceedings of the 10th Global Fashion Conference held in 2023, which since its creation in 2008, has endeavoured to contribute to the recognition of a sectoral innovation system, which may lead Lesen Sie mehr

    € 188,09

  • Digitalisierung im Handel

    Geschäftsmodelle, Trends und Best Practice

    Bearbeitet von Marc Knoppe, Martin Wild
    Serien series Business and Economics (German Language)
    Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann. Ausgewiesene Experten untersuchen die Chancen und Risiken der Digitalisierung für Unternehmen und liefern wertvolle Tipps für die Weiterentwicklung der eigenen Digitalisierungsstrategie im Handel. Die langjährige Erfahrung und das Lesen Sie mehr

    € 39,81

  • Economic Cycles in Emerging and Advanced Countries

    Synchronization, International Spillovers and the Decoupling Hypothesis

    von Antonio Pesce
    Serien series Economics and Finance (R0)
    This book contributes to the debate on the decoupling of emerging economies from the advanced economies with a new, empirical investigation approach. Taking counterfactual experiments performed using a time-varying panel VAR model, the author argues that over the last thirty years, emerging economies have become less vulnerable to shocks spreading from advanced economies. This resilience to Lesen Sie mehr

    € 49,49