The human brain forms the lens through which we perceive ourselves and the world. Yet most of us don't understand how the architecture of the human brain shapes our perceptions. Waking Up From History takes a tour through the brain – the primitive layers, the limbic system or emotional brain – and the neocortex, who's most dramatic feature is being divided into two hemispheres. These hemispheres see the world in dramatically different ways. Our neural architecture has huge impacts on how w...

This book is for you if:You have an idea for a product but are not sure where to startYou want to know how to protect your idea from being stolenYou are on a tight budget and want a low risk way to determine if your product idea has a chance to be successfulYou want a guide to evaluating your idea to see if it could be turned into a successful productYou need the technical knowledge about how product development happensYou wan...