Being inspired can be a magnificent, invigorating feeling. But it's also one that we know surprisingly little about. Does it happen by chance? Are all forms of inspiration the same? Can we influence how and when we feel inspired?These are searching questions, particularly for people who take on the responsibilities and challenges of leadership. Given the tumultuous state of the world today, effective leadership throughout our organizations and communities has never been more import...

Being inspired can be a magnificent, invigorating feeling. But it's also one that we know surprisingly little about. Does it happen by chance? Are all forms of inspiration the same? Can we influence how and when we feel inspired?These are searching questions, particularly for people who take on the responsibilities and challenges of leadership. Given the tumultuous state of the world today, effective leadership throughout our organizations and communities has never been more import...

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. According to surveys, shopper marketing is growing even faster than internet adverti...

A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process of quick reference and ease of understanding. The tools and techniques can be utilise...

For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social media effectively—from establishing a powerful online presence t...

An effective framework for professional and personal successEveryone wants to succeed in life, but not everyone knows how. Success isn't just a result of luck and hard work; you also need to know how to define success for yourself and put yourself in the right frame of mind to achieve it. Based on a powerful ten-part framework, The Art of Deliberate Success presents ten chapters that help you identify strengths and weaknesses so you can focus your attentio...

Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Assert Yourself will help you find your voice and stand up for yourself without appearing aggressive.Full of practical advice on how to change the way you work and livefor the better, the book contains a self-assessment quiz, step-by-stepguidance, top tips, common mistakes and advice on how to avoid them,summaries of key points, and lists of handy books and websites.

This Practical Guide shows you how raising your self-esteem can make you feel better about yourself; let you stop you worrying about whether you are doing the right thing or whether you are good enough; help you engage in relationships constructively without putting yourself down and allow you to assert yourself effectively in all situations. Self-esteem has been shown to be a key indicator of success in life and in the work place. Filled with straightforward, practical advice, this guide ...

If you want to learn how to motivate yourself and be motivating to others, then this is the book for you! Easy to follow and invaluable to have around, each chapter focuses on honing particular skills, improving your insight and increasing your all-round performance. Including sound information from inspirational voices, motivational trainers and entrepreneurs, it explains what motivation is, how to define your goals, how to boost your creativity, sharpen your motivational skills, challeng...

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, practical language, this book takes you through how you can develop and susta...

THE SUNDAY TIMES BUSINESS BESTSELLER'An insightful guide, filled with actionable advice to empower leaders hoping to improve their professional abilities and make meaningful change in their lives' Richard Branson'What I love about this book is that it gives us the tools to guide ourselves and know that change and our true value is within us all' Mary PortasOur careers are full of potential and possibilities...