High-impact strategies to equip every business owner to reach the right people at the right time with the right message.How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work?In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between ...

The Solar Coaster is a behind-the-scenes look at the most transformative decade in solar energy — and the rollercoaster ride that entrepreneurs, installers, advocates, and policymakers take along the way. Author Anna Covert blends storytelling, case studies, and practical insights to show how the solar industry grew from a niche market into a mainstream solution for energy independence, climate resilience, and economic growth.Through exclusive interviews with industry lead...

In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across b...

This is the fourth in a series of books based on the popular strategic planning blog by Gerald Nanninga, called Planninga From Nanninga. This book specializes in how to innovate strategically. It looks at ten ways to focus your thinking in order to find the innovation that is right for your business. By focusing on what to think about, rather than a particular process, it allows one to apply the principles to almost any situation. Topics include issues such as Nodes, Bundling, Access and O...

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapt...

From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success.Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean prin...

“Refreshingly thought-provoking…” – The Financial TimesThe essential playbook for the future of your businessWhat To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies co...

You’ve come up with a great solution to a persistent problem-an invention that will help thousands of people. But what do you have to do to turn it into a reality? Robert Yonover uses his experiences from the world of inventing and promotion to take you through the invention process step-by-step. Learn how to:Find the problem you can solveBuild a show prototypeCreate an attention-grabbing and memorable nameFind investorsSafeguard your intellectual proper...

You have a great idea for a new business. Or maybe you're ready to leave your company and branch out on your own. But where do you begin? Let successful business owner Judy Harrington show you the way! With her straightforward, no-nonsense advice, you can make sure your business succeeds and flourishes. Completely revised and updated, this one-stop resource contains important information on:Using the latest online marketing tools, including webinars and socia...

--#8 on The Wall Street Journal Best-Seller list for business hardback -- Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates to help finance them, why in the world aren't more efficiency projects approved? Based on twenty years of experience influencing efficiency decision-making in more than three billion square feet of properties, this author concludes that many more projects would be approved if energ...

Having one full-time job is the riskiest career move you can make today; we need a new path to design sustainable, future-proof, fulfilling lives that don't tie our identities and livelihoods to one single job.In The Portfolio Life, millennial, Harvard Business School professor and serial entrepreneur Christina Wallace delivers a model for thriving amidst the constant disruptions of the 21st century. Adapting tried-and-true practices from the business sect...

An accountant and consultant shows how to keep your small business on track for the long term—and maximize your moneymaking.If you're a small business owner, you probably started out with a great idea, an entrepreneurial dream, and the willingness to work as hard as you have to. You're up and running, your products and services are selling—but where do you go from here? How do you get there? And how can you be sure your business will make you money not just now but...