Business academia offers an excellent entrepreneurial foundation. Then reality sets in.This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades.Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That’s us.For the university instr...

The college classroom is inevitably influenced by, and in turn influences, the world around it. In the United States, this means the complex topic of race can come into play in ways that are both explicit and implicit. Teaching Race in Perilous Times highlights and confronts the challenges of teaching race in the United States—from syllabus development and pedagogical strategies to accreditation and curricular reform. Across fifteen original essays, contributors draw on their expe...

With love comes grief. With grief comes growth for Rob Malone. It happens after his beloved Anna drowns while feeding the swans on the lake near their potato farm. Ardently, he keeps her alive in spirit wearing stylish hats.Equally poignant is Rob’s compassion for one of the swans, Uncle Tallulah, when he suffers a broken left wing and has it woefully dragging down beside him, feathers fraying.Rob must choose between a mercy killing or having the wing surgically removed. Th...

The idea that the dark spots on the moon resemble a rabbit is centuries old and stems from Asian cultures. However, have you ever noticed that the moon and the sun are out in the daytime at the same time quite often?This is the story of how the moon came out too soon and how he tries to remedy the problem.The story takes place in Maine with many of the forest and sea animals you'd find in our beautiful state. The artwork is completely done by a student of mine, Makenna Johnso...

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will i...

From the New York Times bestselling author of Alice and Lost Boy comes this dark retelling of Red Riding Hood It's not safe for anyone alone in the woods. But the woman in the red jacket has no choice. Not since the Crisis came, decimated the population, and sent those who survived fleeing into quarantine camps that serve as breeding grounds for death, destruction, and disease. She is just a woman trying not to get killed in a world that was perfectly sane and normal until three months ago...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an ...

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s t...

THE BEST OF THE BEST OF BUKOWSKIThe Pleasures of the Damned is a selection of the best poetry from America's most iconic and imitated poet, Charles Bukowski. Celebrating the full range of the poet's extraordinary sensibility and his uncompromising linguistic brilliance, these poems cover a lifetime of experience, from his renegade early work to never-before-collected poems penned during the final days before his death.Selected by John Martin, Bukow...

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – t...

‘The best poet in America’ Jean Genet‘He brought everybody down to earth, even the angels’ Leonard CohenThe definitive collection from a writer whose transgressive legacy and raw, funny, acutely observant writing has left an enduring markHere is Bukowski eating walnuts and scratching his back, rolling a cigarette while listening to Brahms, showering with Linda in the mid-afternoon.Here is Bukowski knowing that the secret is beyond him, that people who never ...

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine rea...