The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human...

+++ Named One of Forbes Top 10 Books Of 2019 +++"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --ForbesDiscover the 24 reasons people are leaving you for competitors and how to win them back.In Why Customers Leave

If doing business with you isn’t ridiculously easy, your customers will find someone who is!David Avrin is one of the most in-demand international keynote speakers and customer experience consultants working today. He helps organisations understand and connect with their evolving customers to future-proof their business.In his seventh book, 'Ridiculously Easy to Do Business With', Avrin highlights that offering high quality and great service is no longer en...

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if y...

"An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your HatersDiscover the 24 reasons people are leaving you for competitors and how to win them back.In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for custome...

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed—dramatically. For the first time in human...