You know the formulas. You know how to write headlines, structure a sales page, and craft a strong call to action. You can get people to click, to opt in, and sometimes even to buy. But something is bothering you. The copy feels pushy. It feels manipulative. You read it back and cringe. You are making sales, but you are not proud of how you are making them. The truth is, most copywriting advice teaches you to manipulate people into buying, and it is costing you trust, loyalty, and long-ter...

Thinking Government: Public Administration and Politics in Canada, Fourth Edition introduces students to power relations between elected politicians and unelected public servants, while also covering important topics such as the institutions of the federal government, financial and human resources management, and accountability and responsibility. Johnson explores the ways that the ideological framework of this country shapes what Canadians, their political parties, and their gove...

Diversity, equity, inclusion, antiracism, critical race theory, queer theory—terms that were rarely discussed as recently as a decade ago have now become focal points of American politics and culture. In the media, each new Hollywood blockbuster touts the strength of their diverse cast, while your favorite sports team kneels in solidarity with the Black Lives Matter movement. In the news, the White House reaffirms its commitment to fighting "white supremacy," the largest source of politica...

This is the tale of two men.The first is Henry Tandey, an ordinary man later deemed to be 'a hero of the old berserk type', born and brought up in Leamington Spa, Warwickshire, who displayed extraordinary courage to emerge from the First World War as the most decorated British private to survive. The second is Adolf Hitler, who was highly decorated in his service to Germany in the First World War and went on to become one of the most infamous dictators in history, later br...

Wikipedia defines the American Dream as a “national ethos of the United States, the set of ideals (Democracy, Rights, Liberty, Opportunity, and Equality) in which freedom includes the opportunity for prosperity and success, and an upward social mobility for the family and children, achieved through hard work in a society with few barriers. In the definition of the American Dream by James Truslow Adams in 1931, ‘life should be better and richer and fuller for everyone, with opportunity for ...

A Tale That Will Leave Paw Prints on Your HeartWelcome to the dog-friendly town of Dragonfly Cove, where you'll find plenty of heartwarming moments that blend canine companionship into the everyday lives of ordinary people, to create extraordinary stories. If you loved books like Wish Me Home by Kay Bratt, the Hometown Harbor Series by Tammy L. Grace, and the Guiding Emily series by Barbara Hinske, you will enjoy the books in the bestselling Dragonfly Cove Dog Park series; heartwar...

In a breakthrough book first published in 1991, the authors address the dynamics in churches that can ensnare people in legalism, guilt, and begrudging service, keeping them from the grace and joy of God's kingdom. Written for both those who feel abused and those who may be causing it, The Subtle Power of Spiritual Abuse shows how people get hooked into abusive systems, the impact of controlling leadership on a congregation, and how the abused believer can find rest and recovery.

This is the second book in the Prophet X series. In this book ('New Beginnings') John Davidson and his family try to start over after being relocated to the Gulf coast. But as the past and present collide to form new problems, John is forced to realize things will never be the same. They finally return to their home state of Arkansas. He has been forever changed by past events and must once again rise to meet the challenges of an uncertain future.

In a breakthrough book first published in 1991, the authors address the dynamics in churches that can ensnare people in legalism, guilt, and begrudging service, keeping them from the grace and joy of God's kingdom.Written for both those who feel abused and those who may be causing it, The Subtle Power of Spiritual Abuse shows how people get hooked into abusive systems, the impact of controlling leadership on a congregation, and how the abused believer can find rest and recovery.

Few names in the lore of western gunmen are as recognizable. Few lives of the most notorious are as little known. Romanticized and made legendary, John Ringo fought and killed for what he believed was right. As a teenager, Ringo was rushed into sudden adulthood when his father was killed tragically in the midst of the family's overland trek to California. As a young man he became embroiled in the blood feud turbulence of post-Reconstruction Texas. The Mason County Hoo Doo War in Texas bega...

The only book you need on AI - full of facts for curious kids and easy explanations for confused adults!What actually is Artificial Intelligence? Will it take over the world? And one day, will it tidy our bedrooms . . .?In this beginner's guide, discover everything you need to know about AI, from how it helps us discover epic stuff up in space or under the sea to whether it might help you build your own dinosaur.With AI expe...

This book documents the rich and spectacular heritage of the Australian continent over the last 4400 million years. Now in its third edition, The Geology of Australia provides a comprehensive overview of Australia's geology, landscapes and Earth resources. Beginning with the Precambrian rocks that hold clues to the origins of life and the development of an oxygenated atmosphere, it goes on to cover the warm seas, volcanism and episodes of mountain building that formed the eastern third of ...