Robert Bly, renowned poet and author of the ground-breaking bestseller Iron John, mingles essay and verse in this profound work of mythology and Jungian psychology to explore the Shadow—the dark side of the human personality—and the importance of this inner work in confronting it.What happens when we ignore the parts of ourselves we’ve locked away?The Long Bag We Drag Behind Us: Discover Bly’s famous metaphor for the represse...

Robert Bly writes that it is clear to men that the images of adult manhood given by popular culture are worn out, that a man can no longer depend on them. Iron John searches for a new vision of what a man is or could be, drawing on psychology, anthropology, mythology, folklore and legend. Robert Bly looks at the importance of the Wild Man (reminiscent of the Wild Woman in Women Who Run With the Wolves), who he compares to a Zen priest, a shaman or a woodman.'This ...

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attentio...

The poems of Robert Bly are rooted deep in the earth. Snow and sunshine, barns and cornfields and cars on the empty nighttime roads, abandoned Minnesota lakes and the mood of America now—these are his materials. He sees and talks clearly: he uses no rhetoric nor mannered striving for effect, but instead the simple statement that in nine lines can embody a mood, reveal a profound truth, illuminate in an important way the inward and hidden life. This is a poet of the modern world, thoroughly...

The language you need to sell and succeed, from America’s top copywriter.Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrase...

Laws are broken. Rules get bent.AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.The AXIOMS of Copywriting are –Offer > BrandLong Copy WorksMore Research = Better CopyMore Experiences = Be...

Practices, strategies, and templates for optimizing your email use.The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back?In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will b...

Striking and moving poems that are rooted deep in the earthThe poems of Robert Bly are rooted deep in the earth. Snow and sunshine, barns and cornfields and cars on the empty nighttime roads, abandoned Minnesota lakes and the mood of America now—these are his materials. He sees and talks clearly: he uses no rhetoric nor mannered striving for effect, but instead the simple statement that in nine lines can embody a mood, reveal a profound truth, illuminate in an impo...

Acclaimed poet and translator Robert Bly here assembles a unique cross–cultural anthology that illuminates the idea of a larger–than–human consciousness operating in the universe. The book's 150 poems come from around the world and many eras: from the ecstatic Sufi poet Rumi to contemporary voices like Kenneth Rexroth, Denise Levertov, Charles Simic, and Mary Oliver. Brilliant introductory essays trace our shifting attitudes toward the natural world, from the "old position" of dominating o...

**The ultimate word book for aspiring intellectuals!The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse.** Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational...

Leaping Poetry is Robert Bly's testament to the singular importance of the artistic leap that bridges the gap between conscious and unconscious thought in any great work of art; the process that Bly refers to as "riding on dragons." Originally published in 1972 in Bly's literary journal The Seventies, Leaping Poetry is part anthology and part commentary, wherein Bly seeks to rejuvenate modern Western poetry through his revelations of "leaping" as found in the works of poe...

Dozens of proven methods to get more done in less time, from the author of The Copywriter's Handbook and Little Blue Book of Business Wisdom.Make Every Second Count goes beyond the usual time-management books to bring you a much broader range of strategies and tactics—you'll discover how to maximize your time by setting priorities, create useful schedules, overcome procrastination, and boost your energy level and productivity through diet,...