DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted WrightIt may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the ...

Mystery: Detecting Truth in the DarknessA good mystery brings the reader into the mind of the detective: searching for clues, questioning suspects, and coming to conclusions.We like to play along, hoping to crack the case before the ultimate reveal. In a way, it feels like our real lives as we try to piece together the parts of our existence and discover what they mean.That is why mysteries are the perfect playground for the cultural apologist who se...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating th...

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, ...

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have th...

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never...

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. ""F**k positivity,"" Mark Manson says. ""Let’s be honest, shit is f**...

In an enthralling new historical novel from national bestselling author Kate Quinn, two women—a female spy recruited to the real-life Alice Network in France during World War I and an unconventional American socialite searching for her cousin in 1947—are brought together in a mesmerizing story of courage and redemption.1947. In the chaotic aftermath of World War II, American college girl Charlie St. Clair is pregnant, unmarried, and on the verge of being thrown out of her ...

Read by the author.LEADERSHIP STARTS WITH STORYTELLINGWith clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute.Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated...

The secret to movement marketing?Your customers want to make a difference“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.”—Daniel H. Pink, author of Drive and A Whole New Mind“Want to ...

Wall Street Journal BestsellerMake Your Mark in the World with the Five Success Principles of the World-Changing Social Media SiteIf Facebook were a country, it would be the third largest in the world.Facebook accounts for one of every seven minutes spent online.More than one billion pieces of content are shared on Facebook.There’s no doubt about it. Mark Z...

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips!MARKETINGThe time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is pres...