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Livres audio Comportement du consommateur

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  • Livre audio

    Clean

    The New Science of Skin

    par James Hamblin ...
    Lu par Barrett Leddy ...

    Version Longue

    7 heure 11 min

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... En savoir plus

    15,61 €

  • Livre audio

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    par April Dunford ...
    Lu par April Dunford ...

    Version Longue

    3 heure 31 min

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... En savoir plus

    12,00 €

  • Livre audio

    Conversations That Sell

    Collaborate with Buyers and Make Every Conversation Count

    par Nancy Bleeke ...
    Lu par Rose Itzcovitz ...

    Version Longue

    6 heure 51 min

    Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the ... En savoir plus

    24,96 €

  • Livre audio

    Six Sigma

    The Breakthrough Management Strategy Revolutionizing the World's Top Corporation

    par Richard Schroeder, Mikel Harry Ph.D. ...
    Lu par James Lurie ...

    Version Abrégée

    5 heure 10 min

    The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any ... En savoir plus

    12,44 €

  • Livre audio

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    par Jeanine Marks, Alexis Chang ...
    Lu par Marcus Mulenga ...

    Version Longue

    18 min

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... En savoir plus

    10,91 € ou Gratuit avec Kobo Plus

  • Livre audio

    Giv dit barn gode pengevaner

    par Anne Juel Jørgensen ...
    Lu par Katrine Bach ...

    Version Longue

    2 heure 55 min

    Gode pengevaner er med til at skabe et trygt liv for både børn og voksne. Det er et liv, hvor der er penge til hverdagen, til krisetider og til at have det sjovt. Det er vaner, du kan give videre til dine børn.I "Giv dit barn gode pengevaner" giver børne- og pengeekspert Anne Juel Jørgensen med udgangspunkt i den nyeste forskning konkrete redskaber til, hvordan du gennem sjove lege og aktiviteter ... En savoir plus

    8,05 €

  • Livre audio

    Why Web3 Marketing Converts Gen Z

    A Gamified, Community-First, Collaborative Strategy

    par Jack Dalrymple ...
    Lu par Digital Voice Martin G ...

    Version Longue

    3 heure 12 min

    This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a ... En savoir plus

    22,29 € ou Gratuit avec Kobo Plus

  • Livre audio

    Treasure Hunt

    Inside the Mind of the New Consumer

    par Michael J. Silverstein, John Butman ...
    Lu par John H. Mayer ...

    Version Longue

    9 heure 19 min

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... En savoir plus

    13,38 €

  • Livre audio

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    par Kartik Hosanagar ...
    Lu par Joe Knezevich ...

    Version Longue

    5 heure 58 min

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... En savoir plus

    15,61 €

  • Livre audio

    El club de los unicornios

    Glovo, Cabify, Jobandtalent e Idealista: la historia alternativa del Silicon Valley español

    par Paula Solanas Alfaro ...
    Collection series ACTUALIDAD

    Version Longue

    5 heure 28 min

    Una historia, con luces y sombras, de los cuatro grandes unicornios españolesLa historia de las empresas tecnológicas llega siempre teñida de un halo casi legendario: garajes, genios retraídos e ideas revolucionarias. Han venido a hacernos la vida más fácil por lo que ponerlas en tela de juicio es más que una ofensa, es oponerse a la modernización. Sin embargo, su auge, sus métodos y sus ... En savoir plus

    9,99 €

  • Livre audio

    How to Get Rich the American Way

    Classic financial advice that worked and didn’t, throughout time (The International edition of How to Get Rich in American History)

    par Joseph Moore ...
    Lu par Brett Barry ...

    Version Longue

    10 heure 5 min

    A Next Big Idea Club Must-Read'Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.' William Bernstein, author of The Four Pillars of Investing'Refreshingly unequivocal advice.' Publishers WeeklyIn richly told stories and wild self experiments, historian and investor Joseph Moore tests history's best and worst financial advice to find what worked, what d... ... En savoir plus

    28,54 €

  • Livre audio

    Honest to Greatness

    How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

    par Peter Kozodoy, Sharon Lechter ...
    Lu par Peter Kozodoy, Coleen Marlo ...

    Version Longue

    In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested ... En savoir plus

    32,11 €

  • Livre audio

    Blindsight

    The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    par Matt Johnson PhD, Prince Ghuman ...
    Lu par Roger Wayne ...

    Version Longue

    9 heure

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... En savoir plus

    17,80 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Cult of We

    WeWork and the Great Start-Up Delusion

    par Eliot Brown, Maureen Farrell ...
    Lu par Therese Plummer ...

    Version Longue

    13 heure 14 min

    ‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli ... En savoir plus

    25,99 €

  • Livre audio

    For the Culture

    The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

    par Marcus Collins ...
    Lu par Cary Hite ...

    Version Longue

    9 heure 32 min

    **From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a ... En savoir plus

    14,92 €

  • Livre audio

    The Undoing Project

    A Friendship that Changed the World

    par Michael Lewis ...
    Lu par Dennis Boutsikaris ...

    Version Longue

    10 heure 17 min

    Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... En savoir plus

    12,64 €

  • Livre audio

    Come What May

    An uplifting guide to navigating hard times from the UK's leading expert on recovery

    par Lucy Easthope ...
    Lu par Lucy Easthope ...

    Version Longue

    7 heure 41 min

    The inspirational new book from the bestselling author of When the Dust Settles'A shining beacon of sense and wisdom. We can all benefit from reading this brilliant book about how to respond with resilience.' RACHEL CLARKE'An unlikely superhero' SUNDAY TIMES'An amazing woman' JAMES O'BRIENWe all experience uncertainty, change and loss. How can we weather the storms, and cope ... ... En savoir plus

    28,54 €

  • Livre audio

    Licence to be Bad

    How Economics Corrupted Us

    par Jonathan Aldred ...
    Lu par Charlie Anson ...

    Version Longue

    10 heure 48 min

    Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred ... En savoir plus

    13,79 €

  • Livre audio

    Pathway To Profit (Second Edition)

    par Jacob Healy ...
    Lu par Jacob Healy ...

    Version Longue

    2 heure 41 min

    Around the globe, people are growing weary—tired of being manipulated, undervalued, and treated as mere profit sources. Many dream of breaking free to build businesses that reflect their values, aspirations, and authentic selves. But often, the journey of entrepreneurship feels like a far cry from that vision.You likely started with dreams of freedom—spending more time with family, traveling to ... En savoir plus

    5,34 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Things We Love

    How Our Passions Connect Us and Make Us Who We Are

    par Aaron Ahuvia, PhD ...
    Lu par Steven Jay Cohen ...

    Version Longue

    8 heure 26 min

    A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... En savoir plus

    19,99 €

  • Livre audio

    Frihed, FIRE & familieliv

    par Emilie Ekelund Mørck ...
    Lu par Marie Mondrup ...

    Version Longue

    3 heure 38 min

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... En savoir plus

    9,32 €

  • Livre audio

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    par Dr. David Lewis ...
    Lu par Steven Menasche ...

    Version Longue

    9 heure 26 min

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... En savoir plus

    26,75 €

  • Livre audio

    Mere i løn

    Succesfuld lønforhandling uden ondt i maven

    par Caroline Rønne ...
    Lu par Stine Brandt Lilliecrona ...

    Version Longue

    4 heure 34 min

    FORHANDL DIG TIL DEN LØN, DU FORTJENERMange kvinder bliver usikre, når de skal tale løn. De undgår at bede om lønstigninger af frygt for at virke krævende og utaknemmelige, og ofte taler de sig selv og deres resultater ned. Alt det koster dem dyrt.Denne bog rummer en lang række konkrete, skudsikre og simple strategier til at opnå en succesfuld lønsamtale og den lønstigning, man ønsker – uanset om ... En savoir plus

    19,71 €

  • Livre audio

    All We Want

    Building the Life We Cannot Buy

    par Michael Harris ...
    Lu par Vijay Mehta ...

    Version Longue

    4 heure 13 min

    Our lives are defined by a story of endless growth and consumption. Now a climate crisis demands that we change. Can we write new stories?In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have ... En savoir plus

    18,73 €