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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    par Joey Coleman ...
    Lu par Joey Coleman ...

    Version Longue

    9 heure 28 min

    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... En savoir plus

    18,20 €

  • Livre audio

    Less

    Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

    par Patrick Grant ...
    Lu par Patrick Grant ...

    Version Longue

    11 heure 55 min

    THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for ... En savoir plus

    22,99 €

  • Livre audio

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    par April Dunford ...
    Lu par April Dunford ...

    Version Longue

    3 heure 31 min

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... En savoir plus

    12,00 €

  • Livre audio

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    par M.V. Milan ...
    Lu par Marcus Mulenga ...

    Version Longue

    28 min

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... En savoir plus

    4,02 € ou Gratuit avec Kobo Plus

  • Livre audio

    Catch the Buzz: Secrets Behind Why Trends Go Viral

    “Supercharge your understanding of viral trends with captivating audio lessons for success in the digital age!”

    par Harlan Crowe ...
    Lu par Nick Porter ...

    Version Longue

    1 heures 8 min

    Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim... ... En savoir plus

    5,66 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    par Dr. David Lewis ...
    Lu par Steven Menasche ...

    Version Longue

    9 heure 26 min

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... En savoir plus

    27,28 €

  • Livre audio

    Frihed, FIRE & familieliv

    par Emilie Ekelund Mørck ...
    Lu par Marie Mondrup ...

    Version Longue

    3 heure 38 min

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... En savoir plus

    10,57 €

  • Livre audio

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    par Matthew Varner ...
    Lu par dms ...

    Version Longue

    7 heure 9 min

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... En savoir plus

    13,60 € ou Gratuit avec Kobo Plus

  • Livre audio

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    par Florian Wohlmuth, Leonhardt Seitz ...
    Lu par Florian Wolny ...

    Version Longue

    7 heure 50 min

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... En savoir plus

    13,60 € ou Gratuit avec Kobo Plus

  • Livre audio

    Designing for Behavior Change

    Applying Psychology and Behavioral Economics 2nd Edition

    par Stephen Wendel ...
    Lu par Danny Hughes ...

    Version Longue

    12 heure 46 min

    Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their ... En savoir plus

    23,65 €

  • Livre audio

    Grundlagen der Wirtschaftspsychologie

    Wirtschaftspsychologische Phänomene verstehen und gezielt nutzen - Arbeits-, Organisations-, Markt- und Wettbewerbspsychologie auf den Punkt gebracht

    par Florian Wohlmuth ...
    Lu par Florian Wolny ...

    Version Longue

    4 heure 17 min

    Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit ... En savoir plus

    11,78 € ou Gratuit avec Kobo Plus

  • Livre audio

    Distúrbios financeiros relacionais

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    1 heures 1 min

    Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. ... En savoir plus

    1,99 €

  • Livre audio

    Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    par Ramli John ...
    Lu par Ramli John ...

    Version Longue

    3 heure 16 min

    "Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... En savoir plus

    6,56 € ou Gratuit avec Kobo Plus

  • Livre audio

    Co-Create

    How Your Business Will Profit from Innovative and Strategic Collaboration

    par David Nour ...

    Version Longue

    9 heure 46 min

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a ... En savoir plus

    27,28 €

  • Livre audio

    Your phone is trying to control your life

    par PBS NewsHour ...
    Lu par PBS NewsHour ...

    Version Longue

    8 min

    Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. ... En savoir plus

    0,90 € ou Gratuit avec Kobo Plus

  • Livre audio

    Power of Experiments, The

    Decision-Making in a Data Driven World

    par Michael Luca, Max H. Bazerman ...
    Lu par Timothy Andrés Pabon ...

    Version Longue

    6 heure 32 min

    How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. ... En savoir plus

    32,74 €

  • Livre audio

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    par Jay Baer ...
    Lu par Jay Baer ...

    Version Longue

    5 heure 36 min

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... En savoir plus

    25,46 €

  • Livre audio

    Chief Behavioral Officer

    Wie Sie mit den psychologischen Erkenntnissen der Verhaltensökonomie den Unternehmenserfolg erhöhen

    par Dominik Imseng ...
    Lu par Jochen Hennecke ...

    Version Longue

    3 heure 17 min

    Vorteile: •Mehr Marketing-Power trotz weniger Geld fürs Marketing •Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis •Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und ... En savoir plus

    15,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

    par Дэн Ариели ...
    Lu par Ivan Искусственный Интеллект ...

    Version Longue

    10 heure 52 min

    Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... En savoir plus

    15,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

    par Дэн Ариели, Дэн Ариели ...
    Lu par Ivan Искусственный Интеллект ...

    Version Longue

    8 heure 45 min

    Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... En savoir plus

    15,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    Behavioral Economics the Basics: How Real People Make Decisions, and How to Apply These Insights to Money, Work, and Everyday Life

    par Adrian Novak ...
    Lu par Adrian Novak ...

    Version Longue

    1 heures 53 min

    Master the psychology of decision-making and outsmart the cognitive biases secretly controlling your money and career. Instead of acting like perfectly rational calculators, humans are messy, emotional, and driven by hidden social pressures. Perfect for your morning commute, this thought-provoking listen reveals exactly why we stray from logic and how to regain absolute control of your choices ... En savoir plus

    9,09 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Algorithmic Shopper

    Rethinking Growth, Strategy, and Brand Power in an AI-First World

    par Paul F. Accornero ...

    Version Longue

    9 heure 45 min

    You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era.Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our ... En savoir plus

    24,56 €

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  • Livre audio

    Bonzen, Banken und Behörden - Kampf gegen Ausbeuter, Absahner und Niedermacher

    par Hans Georg Möntmann, Hans Georg Möntmann ...
    Lu par Lutz Küppers ...

    Version Longue

    9 heure 15 min

    Ein Hörbuch für alle, die Ausbeutern, Absahnern und Niedermachern den Kampf ansagen wollen! Egal, ob es sich dabei um schlechte Beratungen von Geldinstituten und Kanzleien handelt, Behandlungsfehler in Krankenhäusern oder Willkür von Ämtern. Autor Hans Georg Möntmann schildert in seinem Ratgeber "Bonzen, Banken und Behörden" entsprechende Fälle, erläutert Möglichkeiten gegen diese ... En savoir plus

    14,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Human Experience

    How to make life better for your customers and create a more successful organization

    par John Sills ...
    Lu par Simon Shepherd ...

    Version Longue

    6 heure 54 min

    Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the ... En savoir plus

    22,00 €