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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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Affichage des résultats 1 - 24 sur 428

  • Livre audio

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    par Seth Godin ...
    Lu par Seth Godin ...

    Version Longue

    9 heure 27 min

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... En savoir plus

    24,19 €

  • Livre audio

    Foolproof

    Why Safety Can Be Dangerous and How Danger Makes Us Safe

    par Greg Ip ...
    Lu par Jeremy Arthur ...

    Version Longue

    8 heure 43 min

    How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our ... En savoir plus

    21,99 €

  • Livre audio

    Small Is Beautiful

    The classic call for human-scale economics which is now more relevant than ever

    par E F Schumacher ...
    Lu par John Sackville ...

    Version Longue

    10 heure 16 min

    Random House presents the audiobook edition of Small is Beautiful by E F Schumacher.How does our economic system impact the way we live? Does it really affect what we truly care about?Oxford economist E. F. Schumacher provides an enlightening study of our economic system and its purpose, challenging the current state of excessive consumption in our society. Offering a crucial message for the ... En savoir plus

    12,79 €

  • Livre audio

    Women Want More

    par Kate Sayre, John Butman, Michael J. Silverstein ...
    Lu par Kellie Fitzgerald ...

    Version Longue

    10 heure 14 min

    Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and ... En savoir plus

    24,37 €

  • Livre audio

    The Choice Factory

    The award-winning guide to behavioural science and marketing

    par Richard Shotton ...
    Lu par Simon Cole ...

    Version Longue

    5 heure 1 min

    **Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a ... En savoir plus

    19,76 €

  • Livre audio

    Lilliput Land

    How Small is Driving India's Mega Consumption Story

    par Rama Bijapurkar ...
    Lu par Rama Bijapurkar ...

    Version Longue

    8 heure 31 min

    One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.In her new book, Rama Bijapurkar dismisses ... En savoir plus

    16,28 €

  • Livre audio

    DARK PSYCHOLOGY: The art of Mind Control using Tactics of Motivation, Persuasion, Manipulation, and Coercion

    par Matthew Varner ...
    Lu par dms ...

    Version Longue

    7 heure 40 min

    Dark Psychology is a study of human condition in relation to the psychological nature of humans to prey on others. This book is a complete guide written to be heard, designed to walk you through the most dark psychology techniques ever created. This book will launch you into command of every situation and allow you to control every person you meet. It will teach you how to protect your allies and ... En savoir plus

    13,91 € ou Gratuit avec Kobo Plus

  • Livre audio

    Married to the Brand

    Why Consumers Bond With Some Brands for Life

    par William J. McEwen ...
    Lu par Dana Hickox ...

    Version Longue

    4 heure 29 min

    Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate “relationship management” software.The result? Most marketers still aren’t emotionally connecting with consumers.Sure, their strategies may ... En savoir plus

    26,97 €

  • Livre audio

    Distúrbios financeiros relacionais

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    1 heures 1 min

    Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. ... En savoir plus

    1,99 €

  • Livre audio

    The Smarter Screen

    Surprising Ways to Influence and Improve Online Behavior

    par Shlomo Benartzi, Jonah Lehrer ...
    Lu par Rob Shapiro ...

    Version Longue

    6 heure 39 min

    A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it’s so critical to understand how we think and behave online.Acclaimed behavioral economist Shlomo Benartzi ... En savoir plus

    16,28 €

  • Livre audio

    Subscribed

    Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

    par Tien Tzuo, Gabe Weisert ...
    Lu par Tien Tzuo, Dan Woren ...

    Version Longue

    7 heure 41 min

    Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo.Includes a bonus PDF of illustrations.Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as ... En savoir plus

    11,63 €

  • Livre audio

    Winning Her Business

    How to Transform the Customer Experience for the World’s Most Powerful Consumers

    par Bridget Brennan ...
    Lu par Lisa Wright ...

    Version Longue

    4 heure 19 min

    Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.**When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women*.* With women driving 70 to ... En savoir plus

    19,07 €

  • Livre audio

    How to Change Minds

    The Art of Influence without Manipulation

    par Rob Jolles ...
    Lu par Rob Jolles ...

    Version Longue

    4 heure 51 min

    Persuade, Don’t Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ... En savoir plus

    14,88 € ou Gratuit avec Kobo Plus

  • Livre audio

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    par Matthew Dixon, Ted McKenna ...
    Lu par Matthew Dixon, Ted McKenna ...

    Version Longue

    5 heure 47 min

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... En savoir plus

    16,28 €

  • Livre audio

    El club de los unicornios

    Glovo, Cabify, Jobandtalent e Idealista: la historia alternativa del Silicon Valley español

    par Paula Solanas Alfaro ...
    Lu par Sara Gómez ...
    Collection series ACTUALIDAD

    Version Longue

    5 heure 28 min

    Una historia, con luces y sombras, de los cuatro grandes unicornios españolesLa historia de las empresas tecnológicas llega siempre teñida de un halo casi legendario: garajes, genios retraídos e ideas revolucionarias. Han venido a hacernos la vida más fácil por lo que ponerlas en tela de juicio es más que una ofensa, es oponerse a la modernización. Sin embargo, su auge, sus métodos y sus ... En savoir plus

    9,99 €

  • Livre audio

    The Age Code

    The New Science of Food and How It Can Save Us

    par David Cox ...
    Lu par Oliver Hembrough ...

    Version Longue

    13 heure 2 min

    ** As seen on ITV Tonight… THE INTERNATIONAL BESTSELLER **** A New Scientist Best Book of 2026 **'Clear and compelling' Chris van Tulleken'Really interesting and insightful' Joe Wicks'Fascinating' Tim Spector–What if the food you eat could rewind your biological clock?From the rising incidence of cancer in the under-5... ... En savoir plus

    25,99 €

  • Livre audio

    SuperHubs

    How the Financial Elite and Their Networks Rule our World

    par Sandra Navidi ...
    Lu par Katherine Fenton ...

    Version Longue

    10 heure 16 min

    An intimate glimpse into the world of the financial elite and their unique network of personal relationships.FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra ... En savoir plus

    29,76 €

  • Livre audio

    Clean

    The New Science of Skin

    par James Hamblin ...
    Lu par Barrett Leddy ...

    Version Longue

    7 heure 11 min

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... En savoir plus

    16,28 €

  • Livre audio

    The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    par Matthew Dixon, Nick Toman, Rick DeLisi ...
    Lu par Matthew Dixon, Nick Toman, Rick DeLisi ...

    Version Longue

    6 heure 37 min

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... En savoir plus

    16,28 €

  • Livre audio

    Buyer Aware

    Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

    par Marta L. Tellado ...
    Lu par Molly Parker Myers ...

    Version Longue

    9 heure 13 min

    In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... En savoir plus

    Avant 24,99 € Après 21,99 €

  • Livre audio

    Mindmasters (Anna Caputo version)

    The Data-Driven Science of Predicting and Changing Human Behavior

    par Sandra Matz ...
    Lu par Anna Caputo ...

    Version Longue

    6 heure 8 min

    As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... En savoir plus

    19,53 € ou Gratuit avec Kobo Plus

  • Livre audio

    Focus on Your Customer

    Profit Growth Strategies

    par Brian Tracy ...

    Version Longue

    2 heure 46 min

    The Customer is the most important part of any business. Let bestselling author and International speaker, Brian Tracy teach you the best way to:• Serve Your Customer• Distribute Your Product• Pump Up Your Profits• Turbocharge Your Business• Learn the Key Result Areas of Business Success• Finance Your Business• Negotiate the Best Deal ... En savoir plus

    13,02 € ou Gratuit avec Kobo Plus

  • Livre audio

    Superfandom

    How Our Obsessions Are Changing What We Buy and Who We Are

    par Zoe Fraade-Blanar, Aaron M. Glazer ...
    Lu par Josh Bloomberg ...

    Version Longue

    8 heure 27 min

    As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand ... En savoir plus

    19,53 € ou Gratuit avec Kobo Plus

  • Livre audio

    Os fantasmas do trauma financeiro

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    1 heures 21 min

    Nossas experiências emocionais intensas relacionadas ao dinheiro moldam os padrões de raciocínio que determinamos para nós mesmos. Ao ler, anote quais distúrbios ou comportamentos disfuncionais que mais encontram eco em você e terá uma compreensão profunda da razão pela qual age da forma como age. ... En savoir plus

    1,99 €