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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    par Joey Coleman ...
    Lu par Joey Coleman ...

    Version Longue

    9 heure 28 min

    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... En savoir plus

    18,20 €

  • Livre audio

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    par April Dunford ...
    Lu par April Dunford ...

    Version Longue

    3 heure 31 min

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... En savoir plus

    12,00 €

  • Livre audio

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    par M.V. Milan ...
    Lu par Marcus Mulenga ...

    Version Longue

    28 min

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... En savoir plus

    4,02 € ou Gratuit avec Kobo Plus

  • Livre audio

    Catch the Buzz: Secrets Behind Why Trends Go Viral

    “Supercharge your understanding of viral trends with captivating audio lessons for success in the digital age!”

    par Harlan Crowe ...
    Lu par Nick Porter ...

    Version Longue

    1 heures 8 min

    Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim... ... En savoir plus

    5,66 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    par Dr. David Lewis ...
    Lu par Steven Menasche ...

    Version Longue

    9 heure 26 min

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... En savoir plus

    27,28 €

  • Livre audio

    Frihed, FIRE & familieliv

    par Emilie Ekelund Mørck ...
    Lu par Marie Mondrup ...

    Version Longue

    3 heure 38 min

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... En savoir plus

    10,57 €

  • Livre audio

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    par Matthew Varner ...
    Lu par dms ...

    Version Longue

    7 heure 9 min

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... En savoir plus

    13,60 € ou Gratuit avec Kobo Plus

  • Livre audio

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    par Florian Wohlmuth, Leonhardt Seitz ...
    Lu par Florian Wolny ...

    Version Longue

    7 heure 50 min

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... En savoir plus

    13,60 € ou Gratuit avec Kobo Plus

  • Livre audio

    Designing for Behavior Change

    Applying Psychology and Behavioral Economics 2nd Edition

    par Stephen Wendel ...
    Lu par Danny Hughes ...

    Version Longue

    12 heure 46 min

    Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their ... En savoir plus

    23,65 €

  • Livre audio

    Grundlagen der Wirtschaftspsychologie

    Wirtschaftspsychologische Phänomene verstehen und gezielt nutzen - Arbeits-, Organisations-, Markt- und Wettbewerbspsychologie auf den Punkt gebracht

    par Florian Wohlmuth ...
    Lu par Florian Wolny ...

    Version Longue

    4 heure 17 min

    Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit ... En savoir plus

    11,78 € ou Gratuit avec Kobo Plus

  • Livre audio

    Paradox of Choice, The - How More Options Lead to Less Satisfaction

    par Viruti Shivan ...
    Lu par Digital Voice Madison G ...
    Collection series Stop Everything, Read This

    Version Longue

    1 heures 33 min

    This audiobook is narrated by a digital voice.Navigating the Modern World's Overabundance of Choices to Find True ContentmentIn "The Paradox of Choice - How More Options Lead to Less Satisfaction," readers are taken on a thought-provoking journey through the modern dilemma of excessive choice. This insightful book delves into how the abundance of options in our everyday lives—from the simplest ... En savoir plus

    9,09 € ou Gratuit avec Kobo Plus

  • Livre audio

    Distúrbios financeiros relacionais

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    1 heures 1 min

    Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. ... En savoir plus

    1,99 €

  • Livre audio

    Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    par Ramli John ...
    Lu par Ramli John ...

    Version Longue

    3 heure 16 min

    "Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... En savoir plus

    6,56 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Difference

    How Anyone Can Prosper in Even The Toughest Times

    par Jean Chatzky ...
    Lu par Jean Chatzky ...

    Version Abrégée

    5 heure 6 min

    Can you really start from nothing and become truly secure financially?What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t?It’s not that those people were born into money, caught a lucky break, or have an Ivy League education. It’s not even that they are smarter than you ... En savoir plus

    12,74 €

  • Livre audio

    What Women Want

    The Global Marketplace Turns Female-Friendly

    par Paco Underhill ...
    Lu par Mike Chamberlain ...

    Version Longue

    7 heure 20 min

    Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women ... En savoir plus

    15,42 €

  • Livre audio

    Co-Create

    How Your Business Will Profit from Innovative and Strategic Collaboration

    par David Nour ...

    Version Longue

    9 heure 46 min

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a ... En savoir plus

    27,28 €

  • Livre audio

    Your phone is trying to control your life

    par PBS NewsHour ...
    Lu par PBS NewsHour ...

    Version Longue

    8 min

    Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. ... En savoir plus

    0,90 € ou Gratuit avec Kobo Plus

  • Livre audio

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    par Kartik Hosanagar ...
    Lu par Joe Knezevich ...

    Version Longue

    5 heure 58 min

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... En savoir plus

    15,92 €

  • Livre audio

    Gouged

    The End of a Fair Price - and What That Means for Your Wallet

    par Lindsay Owens ...

    Version Longue

    7 heure 50 min

    Landlords are using software to band together and organise artificial rent hikes. Uber is spiking the price of rides when your phone's about to die. And without drivers' knowledge, car companies are installing software that reports your driving behaviour to insurance companies, so they can collude against you on insurance prices.Instead of merely driving down costs, companies are now laser-focused ... En savoir plus

    34,99 €

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  • Livre audio

    Power of Experiments, The

    Decision-Making in a Data Driven World

    par Michael Luca, Max H. Bazerman ...
    Lu par Timothy Andrés Pabon ...

    Version Longue

    6 heure 32 min

    How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. ... En savoir plus

    32,74 €

  • Livre audio

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    par Jay Baer ...
    Lu par Jay Baer ...

    Version Longue

    5 heure 36 min

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... En savoir plus

    25,46 €

  • Livre audio

    Bonzen, Banken und Behörden - Kampf gegen Ausbeuter, Absahner und Niedermacher

    par Hans Georg Möntmann, Hans Georg Möntmann ...
    Lu par Lutz Küppers ...

    Version Longue

    9 heure 15 min

    Ein Hörbuch für alle, die Ausbeutern, Absahnern und Niedermachern den Kampf ansagen wollen! Egal, ob es sich dabei um schlechte Beratungen von Geldinstituten und Kanzleien handelt, Behandlungsfehler in Krankenhäusern oder Willkür von Ämtern. Autor Hans Georg Möntmann schildert in seinem Ratgeber "Bonzen, Banken und Behörden" entsprechende Fälle, erläutert Möglichkeiten gegen diese ... En savoir plus

    14,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Human Experience

    How to make life better for your customers and create a more successful organization

    par John Sills ...
    Lu par Simon Shepherd ...

    Version Longue

    6 heure 54 min

    Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the ... En savoir plus

    22,00 €

  • Livre audio

    Your Future Self

    How to Make Tomorrow Better Today

    par Hal Hershfield ...
    Lu par Sean Pratt ...

    Version Longue

    7 heure 5 min

    'A fascinating, profound and immediately practical guide to shaping your life to come, while living more richly in the moment' Oliver Burkeman'A timely idea from one of today's leading behavioral scientists ... both personal and thoroughly grounded in the latest research' Angela Duckworth'A fascinating window into who you might become tomorrow - and how you can have more say in that evolution ... En savoir plus

    29,11 €