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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    par April Dunford ...
    Lu par April Dunford ...

    Version Longue

    3 heure 31 min

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... En savoir plus

    12,00 €

  • Livre audio

    Clean

    The New Science of Skin

    par James Hamblin ...
    Lu par Barrett Leddy ...

    Version Longue

    7 heure 11 min

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... En savoir plus

    15,61 €

  • Livre audio

    Who Can You Trust?

    How Technology Brought Us Together – and Why It Could Drive Us Apart

    par Rachel Botsman ...
    Lu par Caroline Baum ...

    Version Longue

    10 heure 32 min

    Penguin presents the audiobook edition of Who Can You Trust? by Rachel Botsman, read by Caroline Baum.Nominated for the Business Book Awards 'Embracing Change' categoryIf you can't trust those in charge, who can you trust?From government to business, banks to media, trust in institutions is at an all-time low. Widespread corruption, elitism and economic disparity have led to a worldwide upsurge of ... En savoir plus

    12,64 €

  • Livre audio

    Revolutionary Wealth

    How it will be created and how it will change our lives

    par Alvin Toffler, Heidi Toffler ...
    Lu par Kevin Gray, Laura Dean ...

    Version Abrégée

    9 heure 46 min

    Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the ... En savoir plus

    17,82 €

  • Livre audio

    McMindfulness

    How Mindfulness Became the New Capitalist Spirituality

    par Ronald E Purser ...
    Lu par Jeff Harding ...

    Version Longue

    8 heure 35 min

    Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution.The evangelical promotion of mindfulness as a panacea for all that ails us has begun to give way to a backlash, with questions arising ... En savoir plus

    13,19 €

  • Livre audio

    Subscribed

    Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

    par Tien Tzuo, Gabe Weisert ...
    Lu par Tien Tzuo, Dan Woren ...

    Version Longue

    7 heure 41 min

    Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo.Includes a bonus PDF of illustrations.Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as ... En savoir plus

    11,49 €

  • Livre audio

    Transformando a sua vida financeira

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    35 min

    Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus. ... En savoir plus

    1,99 €

  • Livre audio

    Exploring Customer Gratitude Magic

    "Transform your approach to customer gratitude with captivating audio lessons for unforgettable service success!"

    par Garrick Morley ...
    Lu par Alan Winnigton ...

    Version Longue

    1 heures 42 min

    Exploring Customer Gratitude Magic⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance in your career and enhance your expertise in fostering customer relationships through gratitude?Searching for a thorough guide that equips you with all the essential tools to empower connections, transform relationships, and thrive in gratitude?Your quest ends here!<... ... En savoir plus

    5,65 € ou Gratuit avec Kobo Plus

  • Livre audio

    How To Win Customers And Keep Them For Life

    An Action-Ready Blueprint for Achieving the Winner's Edge!

    par Michael Leboeuf, Ph.D. ...
    Lu par Michael Leboeuf, Ph.D. ...

    Version Abrégée

    1 heures 29 min

    From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction.The success of any business depends on knowing the answers to these important questions:Why do some people buy once...and ... En savoir plus

    8,91 €

  • Livre audio

    Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer Loyalty

    par Ralph Headley ...
    Lu par Marcus Mulenga ...

    Version Longue

    16 min

    Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer LoyaltyCustomers are the lifeblood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal ... En savoir plus

    4,02 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Inner Game of Selling

    Discovering the Hidden Forces that Determine Your Success

    par Ron Willingham ...
    Lu par Ron Willingham ...

    Version Abrégée

    2 heure 17 min

    Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain ... En savoir plus

    13,37 €

  • Livre audio

    X

    The Experience When Business Meets Design

    par Brian Solis ...
    Lu par Steven Menasche ...

    Version Longue

    6 heure 25 min

    Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.Great products are no longer good enough to ... En savoir plus

    24,96 €

  • Livre audio

    Reason to Be Happy

    Why logical thinking is the key to a better life

    par Kaushik Basu ...
    Lu par Esh Alladi ...

    Version Longue

    5 heure 42 min

    Brought to you by Penguin.Why do our friends have more friends than we do? Can simple maths help us with our self-esteem? And how can game theory offer solutions to the climate emergency?When we reason well, it is easier to be happy (and good and also, you know, right). But when dealing with others, it's not enough to be clever - you must be able to put yourself in the shoes of the clever person ... En savoir plus

    16,08 €

  • Livre audio

    Beyond a Passion for Excellence

    Part 1: Competing Internationally

    par Tom Peters ...
    Lu par Tom Peters ...

    Version Abrégée

    1 heures

    Spend an hour sharpening your business chops with Tom Peters in this exclusive audio program and find out why Beyond a Passion for Excellence is the way of the future. An original program by the co-author of In Search of Excellence and A Passion for Excellence. ... En savoir plus

    10,24 €

  • Livre audio

    The Velvet Rope Economy

    How Inequality Became Big Business

    par Nelson D. Schwartz ...
    Lu par Jason Culp ...

    Version Longue

    12 heure 33 min

    From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.In nearly every realm of daily life--from health care to education, highways to home security--there is an ... En savoir plus

    20,07 €

  • Livre audio

    Swiped

    How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves

    par Adam Levin ...

    Version Longue

    7 heure 23 min

    Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam folders, and those are good ideas as far as they go. But the truth is, there are people out there -- a lot of them -- who treat stealing your identity as a full-time job.One such company is a nameless firm located in Russia, which has a trove of ... En savoir plus

    31,21 €

  • Livre audio

    Built on Belief

    Why Cultures of Commitment Are the Competitive Advantage

    par Matt Marcotte ...
    Lu par Matt Marcotte ...

    Version Longue

    4 heure 44 min

    What Fuels Successful Brands? Belief.In Built on Belief, author and leadership advisor Matt Marcotte offers a powerful reminder that people—not products—are a brand’s secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage.Belief fuels commitment—and commitment beats compliance every time.This book is for leaders who value ... En savoir plus

    10,38 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Middle-Class Millionaire

    The Rise of the New Rich and How They Are Changing America

    par Russ Alan Prince, Lewis Schiff ...
    Lu par Lloyd James ...

    Version Longue

    7 heure 57 min

    In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits ... En savoir plus

    15,16 €

  • Livre audio

    Customer Relationship Management

    A powerful tool for attracting and retaining customers

    par 50minutes ...
    Lu par Sara Wright ...
    Collection series Management & Marketing

    Version Longue

    24 min

    Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to ... En savoir plus

    24,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    Seeing the How

    Transforming What People Do, Not Buy, To Gain Market Advantage

    par Allen P. Adamson ...
    Lu par Alan Carlson ...

    Version Longue

    7 heure 18 min

    Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer ... En savoir plus

    27,56 € ou Gratuit avec Kobo Plus

  • Livre audio

    What to Ask

    How to Learn What Customers Need but Don't Tell You

    par Andrea Olson ...
    Lu par Rachel Perry ...

    Version Longue

    4 heure 53 min

    Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we ... En savoir plus

    17,83 €

  • Livre audio

    What Your Customer Wants and Can’t Tell You

    Unlocking Consumer Decisions with the Science of Behavioral Economics

    par Melina Palmer ...
    Lu par Rachel Perry ...

    Version Longue

    8 heure 12 min

    Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy—and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.Behavioral economics is the future of brands and business. Unlocked goes beyond an academic ... En savoir plus

    17,83 €

  • Livre audio

    Cloudmoney

    Cash, Cards, Crypto and the War for our Wallets

    par Brett Scott ...
    Lu par Coleman Pedigo ...

    Version Longue

    8 heure 23 min

    Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and ... En savoir plus

    14,93 €

  • Livre audio

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    par Florian Wohlmuth, Leonhardt Seitz ...
    Lu par Florian Wolny ...

    Version Longue

    7 heure 50 min

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... En savoir plus

    13,34 € ou Gratuit avec Kobo Plus