在傳統媒體影響力漸弱的年代，品牌的成長關鍵已從「宣傳」轉向「體驗」。口碑（WOM）已從以前的Word-of-Mouth進化為Word-of-Mobile，顧客透過手機分享真實感受，讓體驗成為最有力的宣傳。要讓顧客主動推薦，只是修補痛點已經不夠；因為他們不會為「無出錯」而稱讚，卻會為感到開心同「賺咗」而分享。關鍵在於體驗能夠創造價值、觸動情感，並提供方便分享的可見元素。《顧客體驗攻防戰》將帶你掌握顧客體驗的核心，運用體驗原型（Experience Archetypes），創造能打動人心、引發分享的關鍵時刻，讓你的品牌在市場中被看見、被記住、被推薦。本書特色強調攻防並重：修復痛點外，亦要創造令顧客急於分享的Key Moments。六個實用工具：以5W1H問題為核心，有系統地設計與落實CX策略。AI輔助應用：示範如何運用AI提升工具運用效率，強化策略執行與落地。十二種體驗原型：Experience Archetypes制定方向，避免流於同質化。五...

Comprehensive, accessible, and fully illustrated--this commentary on Revelation is a must-have resource.You want a deeper understanding of the Scriptures, but the notes in your study Bible don't give you enough depth or insight. This commentary was created with you in mind.Each volume of The Baker Illustrated Bible Commentary is a nontechnical, section-by-section commentary on one book or section of the Bible that provides reliable and readable int...

A seventh grade prankster is determined to escape the all-girls academy where he’s the only boy—by getting expelled—in this “spectacular debut” (Kirkus Reviews) MAX novel that’s perfect for “fans of Jerry Spinelli’s Crash and Loser” (Booklist).Seventh grader Jeremy Miner has a girl problem. Or, more accurately, a girls problem. 475 of them to be exact. That’s how many girls attend his school, St. Edith’s Academy.Jeremy is...

Max is an ordinary, healthy eight-year-old. His only sadness is that he doesnt have a real family of his own, something he desperately wants. Descriptive, atmospheric, and intriguing, Max will keep your child guessing throughout the story, right up to the twist at the end of the book. In keeping with the authors philosophies, Max has been illustrated throughout by a talented young teenage artist.

Hot wives and hotwives abound in this bi-monthly trove of some of the hottest erotic wife-sharing tales around—from some of the finest authors in erotica.Feast your voyeuristic imagination on a whole host of kinky husbands enjoying the sizzling adventures of their insatiable wives as they pursue thrilling encounters with other men. Taking a scandalous, taboo-busting approach to modern marriage, you'll find everything from innocent newbies discovering the joys of wi...

From the editors of Lost Signals comes the new volume in technological horror. Nineteen authors, both respected and new to the genre, team up to deliver a collection of terrifying, eclectic stories guaranteed to unsettle its readers. In Lost Films, a deranged group of lunatics hold an annual film festival, the lost series finale of The Simpsons corrupts a young boy’s sanity, and a VCR threatens to destroy reality. All of that and much more, with fiction from Brian Evenson, Gemma Files, Kel...

Step into this month's issue and find a world where devotion meets temptation—and fidelity takes on a whole new meaning. You'll meet husbands who crave the exquisite torment of watching their beautiful wives surrender to other men, and wives who blossom in the freedom of exploring every forbidden edge of pleasure.From first-time adventurers dipping a toe into the thrill of wife-sharing, to experienced couples chasing ever more daring encounters, each story burns with raw passion, t...

This is the story of a bush legend of the 20th Century. A man who shunned society and chose to live a life alone with nature, with the mighty Murray River as his lifeline for 54 years. Max Jones, a Detective Sergeant with the South Australian Police Force became interested in "The Possum" and to why he had "gone bush."Was he a murderer on the run?Had he committed serious crimes that lead to him avoiding all human contact for years? Max Jones instincts as a ...

Practicing Intertextuality attempts something bold and ambitious: to map both the interactions and intertextual techniques used by New Testament authors as they engaged the Old Testament and the discourses of their fellow Jewish and Greco-Roman contemporaries. This collection of essays functions collectively as a handbook describing the relationship between ancient authors, their texts, and audience capacity to detect allusions and echoes. Aimed for biblical studies majors, graduate and se...

Whether you’re in the mood for a Chicago-style deep dish of darkness, or prefer a New York wide slice of thin-crusted carnage, or if you just have a hankering for the cheap, cheesy charms of cardboard-crusted, delivered-to-your-door devilry; we have just the slice for you.Bring your most monstrous of appetites, because we’re serving suspense and horrors both chillingly cosmic and morbidly mundane from acclaimed horror authors such as Brian Evenson, Jessica McHugh, and Cody Goodfell...

Seeing It on Television: Televisuality in the Contemporary US 'High-end' Series investigates new categories of high-end drama and explores the appeal of programmes from Netflix, Sky Atlantic/HBO, National Geographic, FX and Cinemax. An investigation of contemporary US Televisuality provides insight into the appeal of upscale programming beyond facts about its budget, high production values and/or feature cinematography. Rather, this book focuses on how the construction of meaning ...

Two Who Survived chronicles the true story of two children from different worlds: a city boy and a country girl. When the persecution of Jews begins, both are plucked from their reality and thrust into concentration camps. They are stripped of everything they know and forced to navigate a truly incomprehensible, volatile, dangerous and unpredictable world. Even when separated from support systems and family members, their drive to survive helps them navigate. Despite their exposure to the ...