The heated national conversation about gender equality and women in the workforce is something that women in academia have been concerned with and writing about for at least a decade. Overall, the conversation has focused on identifying how women in general and mothers in particular fair in the academy as a whole, as well as offering tips on how to maximize success. Aside from a long-standing field-specific debate in anthropology, rare are the volumes focusing on the particulars of motherh...

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Universität Magdeburg (Fakultät für Geistes-, Sozial- und Erziehungswissenschaft), Veranstaltung: Studienmodul Kulturwissenschaft: Motiv- und Konsumforschung, Sprache: Deutsch, Abstract: Die Arbeit beruht auf der qualitativen Erhebung von drei narrativen Interviews. Die Aussagen der Konsumenten werden mittels konsumkultureller Theorieansätze der Cultural Studies durchle...