Dieses essential erläutert die Auswirkungen des Einsatzes von KI-generierten Menschen auf die Markenwahrnehmung sowie auf die Beziehung zu Konsumenten und leitet daraus Handlungsempfehlungen für Unternehmen ab.Der Einsatz von KI-Humans revolutioniert die Markenkommunikation und wirft grundlegende Fragen auf. Wie werden KI-generierte Menschen in der Werbung wahrgenommen? Wie authentisch wirken sie und werden sie von den Zielgruppen akzeptiert? Gleichzeitig entstehen ethisch...

“Should be required reading for anyone interested in preserving our 246-year experiment in self-government.” —The New York Times Book Review * “Well researched and eloquently presented.” —The Atlantic * “Delivers Cormac McCarthy-worthy drama; while the nonfictional asides imbue that drama with the authority of documentary.” —The New York Times Book ReviewA celebrated journalist takes a fiercely divided America and imagine...

From New York Times bestselling author and Pulitzer Prize winner Stephen Hunter comes a thriller that pits former Marine sniper Bob Lee Swagger against the only man who might be able to outshoot him.A marine sniper team on a mission in tribal territories on the Afghan-Pakistan border, Whiskey 2-2 is ambushed by professionals using the latest high-tech shooting gear. Badly wounded, the team’s sole survivor, Gunnery Sergeant Ray Cruz, aka “the Cruise Missile...

New York Times bestselling author Stephen Hunter takes beloved hero Earl Swagger into the lush world of 1950’s Cuba to fight the American mobsters who control the Havana casinos.Cuba 1953: The island is on fire.The Mafia-run casinos are rolling, and it’s just a 30-minute flight from Miami to a world of vice, gambling, sex, and drugs. The money is there for anyone who knows how to get it, including the Cuban government and the police, who want to ke...

In this tour de force—part historical thriller, part modern adventure—from the New York Times bestselling author of I, Sniper, Bob Lee Swagger uncovers why World War II’s greatest sniper was erased from history…and why her disappearance still matters today.Ludmilla “Mili” Petrova was once the most hunted woman on earth, having raised the fury of two of the most powerful leaders on either side of World War II: Joseph Stalin and Adolf Hitler. But Ka...

No one but Stephen King could tell this story about the darkness at the heart of the unknown and our compulsion to investigate the unexplained. With echoes of Dashiell Hammett's The Maltese Falcon and the work of Graham Greene, one of the world's great storytellers presents a surprising tale that explores the nature of mystery itself...On an island off the coast of Maine, a man is found dead. There's no identification on the body. Only the dogged work of a...

A New York Times Notable Book“This book is, simply put, a modern classic. If you read it, you'll never forget it. Prophetic, terrifying, uplifting.” —Stephen KingFrom the bestselling author of Ohio, a masterful American epic charting a near future approaching collapse and a nascent but strengthening solidarity.In the first decades of the 21st century, the world is convulsing, its governments mired i...

The iconic, “extraordinary” (The Washington Post) collaboration between bestselling authors Stephen King and Peter Straub—an epic #1 New York Times bestselling fantasy thriller about a young boy’s quest to save his mother’s life.Jack Sawyer, twelve years old, is about to begin a most fantastic journey, an exalting, terrifying quest for the mystical Talisman—the only thing that can save Jack’s dying mother. But to reach his goal, Jack must make his...

From the New York Times bestselling author of Band of Brothers and D-Day, the definitive book on Lewis and Clark’s exploration of the Louisiana Purchase, the most momentous expedition in American history and one of the great adventure stories of all time.In 1803 President Thomas Jefferson selected his personal secretary, Captain Meriwether Lewis, to lead a voyage up the Missouri River to the Rockies, over the mountains, down the Columbia ...

Former marine sniper Bob Lee Swagger investigates one of the most enduring controversies of our time—the JFK assassination—in this New York Times bestselling “terrific thriller” (Booklist, starred review).It’s not even a clue. It’s a whisper, a trace, a ghost echo, drifting down through the decades via chance connections so fragile that they would disintegrate in the puff of a breath. But it’s enough to get legendary former Marine sniper Bob Lee S...

In The 47th Samurai, Bob Lee Swagger, the gritty hero of Stephen Hunter's bestselling novels Point of Impact and Time to Hunt, returns in this intense and exotic thriller.Bob Lee Swagger and Philip Yano are bound together by a single moment at Iwo Jima, 1945, when their fathers, two brave fighters on opposite sides, met in the bloody and chaotic battle for the island. Only Earl Swagger survived.More than sixty years later, Yano co...

Nominated for the Shaughnessy Cohen Prize for Political WritingThe first comprehensive biography of Justin Trudeau as prime minister—an honest, compelling story of his government’s triumphs and failures, based on interviews with over 200 insiders and Trudeau himself.As one of the longest-surviving prime ministers and son of the legendary Prime Minister Pierre Elliott Trudeau, Justin Trudeau is near royalty in Canada. But how did this former...