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  • Asociale media

    Hoe de socials je manipuleren en hoe je ontsnapt aan hun greep

    par Thijs Launspach ...
    ‘Thijs Launspach houdt @ons een spiegel voor, en die is niet fraai. #nofilter’ Kluun‘Na het lezen zul je minder achteloos je Insta openen, en dat is maar goed ook.’ Lisa LoebHoe de socials je manipuleren en hoe je ontsnapt aan hun greepIn Asociale media onderzoekt psycholoog Thijs Launspach (bekend van bestsellers als Fokking druk en Je bent al genoeg) de invloed van sociale media op onze mentale ... Lire la suite

    9,99 € 2,99 € ou Gratuit avec Kobo Plus

  • The Shallows: What the Internet Is Doing to Our Brains

    par Nicholas Carr ...
    **New York Times bestseller • Finalist for the Pulitzer Prize“This is a book to shake up the world.” —Ann Patchett**Nicholas Carr’s bestseller The Shallows has become a foundational book in one of the most important debates of our time: As we enjoy the internet’s bounties, are we sacrificing our ability to read and think deeply? This 10th-anniversary edition includes a new afterword that brings ... Lire la suite

    8,58 €

  • Subscribed

    Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

    SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you ... Lire la suite

    14,99 €

  • Navigating the New Retail Landscape

    A Guide for Business Leaders

    The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of ... Lire la suite

    58,50 €

  • Solutions Architect's Handbook

    Kick-start your career with architecture design principles, strategies, and generative AI techniques

    From fundamentals and design patterns to the latest techniques such as generative AI, machine learning and cloud native architecture, gain all you need to be a pro Solutions Architect crafting secure and reliable AWS architecture.Key FeaturesHits all the key areas -Rajesh Sheth, VP, Elastic Block Store, AWSOffers the knowledge you need to succeed in the evolving landscape of tech architecture - ... Lire la suite

    34,33 € ou Gratuit avec Kobo Plus

  • Les ingénieurs du chaos

    « Le carnaval, disait Goethe en parcourant les rues de Rome, est une fête que le peuple se donne à lui-même. » Un peu partout, en Europe et ailleurs, la montée des populismes se présente sous la forme d'une danse effrénée qui renverse toutes les règles établies et les transforme en leur contraire.Aux yeux de leurs électeurs, les défauts des leaders populistes se muent en qualités. Leur ... Lire la suite

    7,99 €

  • Content - The Atomic Particle of Marketing

    The Definitive Guide to Content Marketing Strategy

    DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the ... Lire la suite

    30,52 €

  • Killer Copywriting Reloaded, The Advanced Guide On How To Write Copy That Sells

    par William Swain ...
    Why Every Business Owner Needs to Master CopywritingDo you want to boost your sales, save time and grow your business at a lightning speed?Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition.Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art ... Lire la suite

    2,99 € ou Gratuit avec Kobo Plus

  • Modern Frontend Development with Node.js

    A compendium for modern JavaScript web development within the Node.js ecosystem

    par Florian Rappl ...
    Enhance your web development projects by fully leveraging Node.js concepts, tools, and best practices at frontend Key Features • Discover the internals of Node.js, focusing on frontend web development • Explore the npm frontend ecosystem, including its tooling, usage, and development processes • Learn about key web development concepts such as monorepos or publishing libraries Book Description ... Lire la suite

    20,98 € ou Gratuit avec Kobo Plus

  • Doppelganger

    A Trip Into the Mirror World

    par Naomi Klein ...
    *WINNER OF THE WOMEN'S PRIZE FOR NON-FICTION**THE INSTANT NEW YORK TIMES BESTSELLER****A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT*‘If I had to name a single book that makes sense of these last few dark years, it would be this one’ New York Times**‘A deeply compelling read … urgent and necessary’ Evening Standard</... ... Lire la suite

    14,99 € 9,49 €

  • Seu Instagram, Seu negócio

    Trabalhe em casa e faça dinheiro com o Instagram, com dicas simples e fáceis

    par Fê Cruz ...
    Este livro apresenta ferramentas estratégicas para dominar o Instagram e trabalhá-lo a seu favor. A proposta é explorar no livro todas as ferramentas e funcionalidades que o aplicativo de rede social oferece e transformá-lo em uma máquina de fazer dinheiro, de tornar clientes fieis e de conseguir um exército de seguidores que te ajudarão a propagar seu conteúdo. ... Lire la suite

    2,00 € ou Gratuit avec Kobo Plus

  • ReactJS by Example - Building Modern Web Applications with React

    Get up and running with ReactJS by developing five cutting-edge and responsive projectsAbout This BookCreate pragmatic real-world applications while learning React and its modern developer toolsBuild sustainable user interfaces by transforming data into components of UILearn how to generate reusable ReactJS components effectivelyWho This Book Is ForIf you are a web developer and wish to learn ... Lire la suite

    34,44 € ou Gratuit avec Kobo Plus

  • Secure Your Node.js Web Application

    Keep Attackers Out and Users Happy

    par Karl Duuna ...
    Cyber-criminals have your web applications in their crosshairs. They search for and exploit common security mistakes in your web application to steal user data. Learn how you can secure your Node.js applications, database and web server to avoid these security holes. Discover the primary attack vectors against web applications, and implement security best practices and effective countermeasures. ... Lire la suite

    17,59 €

  • Direct and Digital Marketing in Practice

    Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is ... Lire la suite

    41,86 €

  • Content Strategy Toolkit, The

    Methods, Guidelines, and Templates for Getting Content Right

    par Meghan Casey ...
    Series series Voices That Matter
    In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading ... Lire la suite

    19,28 € 11,44 €

  • Bootstrap 4 Quick Start

    A Beginner's Guide to Building Responsive Layouts with Bootstrap 4

    par Jacob D Lett ...
    Collections Livre 1 - Bootstrap 4 Quick Start
    Want to improve the design of your website or web application without having to write CSS styles from scratch?Updated to v4.2.1 January 2019Learning web development is a lot more challenging than it used to be. Responsive web design adds more layers of complexity to design and develop websites. In this book you will become familiar with the new cards component, setting up the new flexbox grid ... Lire la suite

    7,41 €

  • Handbook of Industry 4.0 and SMART Systems

    Industry 4.0 refers to fourth generation of industrial activity characterized by smart systems and internet-based solutions. This book describes the fourth revolution based on instrumented, interconnected and intelligent assets. The different book chapters provide a perspective on technologies and methodologies developed and deployed leading to this concept. With an aim to increase performance, ... Lire la suite

    207,32 €

  • Social Media Politics: Using the Internet to Get Elected

    Increasing Website Traffic Series, #6

    par Greg Strandberg ...
    Collections Livre 6 - Increasing Website Traffic Series
    You want to get elected. You’re running for office and you’re going to change the world. Finally…some things in this country will get done.So…what do you do? Filing paperwork and declaring your candidacy is one thing, but getting people to actually vote for you is another. For starters, they have to know who you are.Does anyone know who you are?Chances are good that no one has a clue who you are ... Lire la suite

    4,60 €

  • Google Ads: Ad Extensions and Google My Business (GMB)

    Ad Extensions:Sitelink ExtensionsCallout ExtensionsStructured Snippet ExtensionsCall ExtensionsMessage ExtensionsLocation ExtensionsAffiliate Location ExtensionsSeller Ratings</... ... Lire la suite

    9,49 € ou Gratuit avec Kobo Plus

  • JavaScript All-in-One For Dummies

    par Chris Minnick ...
    A developer’s resource to learning one of the most-used scripting languagesJavaScript All-in-One For Dummies saves you shelf space by offering a complete introduction to JavaScript and how it’s used in the real world. This book serves up JavaScript coding basics before diving into the tools, libraries, frameworks, and runtime environments new and experienced coders need to know. Start by learning ... Lire la suite

    25,99 €

  • Starten met bloggen

    Een praktische handleiding om vandaag nog online te gaan!

    Een eigen blog beginnen? Met dit boek - vol praktische tips en links - ga je direct goed van start. Van de keuze voor een platform (gratis of betaald) tot het krijgen van lezers, alles wat je moet weten in duidelijke taal beschreven. ... Lire la suite

    6,95 € ou Gratuit avec Kobo Plus

  • De marketingbijbel voor een digitale wereld

    WELKE TRENDS GEVEN DE MARKETING VAN MORGEN VORM?WAAR INVESTEER JE ALS BEDRIJF HET BEST TIJD EN GELD IN?HOE BOUW JE EEN STERK MARKETINGPLAN OP?Door de snelle evolutie van digitale kanalen, en vooral van sociale media, ondergaat het vak van marketing en communicatie een radicale revolutie. Je moet snel kunnen inspelen op de verwachtingen van je klanten, en de vorm en inhoud van je boodschap moeten ... Lire la suite

    29,99 €

  • OCA Java SE 8 Programmer I Certification Guide

    par Mala Gupta ...
    SummaryOCA Java SE 8 Programmer I Certification Guide prepares you for the 1Z0-808 with complete coverage of the exam. You'll explore important Java topics as you systematically learn what's required to successfully pass the test.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the BookTo earn the OCA Java SE 8 Programmer I ... Lire la suite

    51,44 €

  • SoLoMo : Créer un Site Web mobile-friendly tout seul

    Vous avez besoin d’un site web pour présenter votre activité ? D’un outil d’édition simple pour centraliser votre prise de parole sur Internet, que vous soyez à la maison ou au bureau, derrière un PC ou un Mac, à l’extérieur derrière un mobile.Vos clients potentiels sont sur Internet, bien souvent aussi comme vous derrière leur téléphone mobile. Quand ils vont sur Facebook ou sur Google, il ne ... Lire la suite