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Onbeperkt toegang tot eBooks

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Luisterboek
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. Zonder verplichtingen, annuleer op elk moment via kobo.com/account/subscriptions.

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Aanbevolen voor jou

Audioboek

PR IT-компаний: Российская практика

door Филипп Гуров, Филипп Гуров ...

Verteld door Святой ...

Niet ingekort

4 uur 12 min

Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и ... Meer lezen

8,99 € of Gratis met Kobo Plus

Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и
... Meer lezen
Audioboek

Extraordinary PR, Ordinary Budget

A Strategy Guide

door Jennifer R. Farmer ...

Verteld door Caroline Miller ...

Niet ingekort

3 uur 56 min

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. ... Meer lezen

11,82 €

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R.
... Meer lezen
Audioboek

The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

door Chris Komisarjevsky ...

Verteld door Walter Dixon ...

Niet ingekort

6 uur 28 min

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of ... Meer lezen

25,46 €

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of
... Meer lezen
Audioboek

Reach

Create the Biggest Possible Audience for Your Message, Book, or Cause

door Becky Robinson ...

Verteld door Becky Robinson ...

Niet ingekort

5 uur 2 min

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in ... Meer lezen

14,55 €

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in
... Meer lezen
Audioboek

Public Relations For Dummies, 3rd Edition

door Eric Yaverbaum ...

Verteld door Kent Klineman ...

Niet ingekort

13 uur 13 min

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly ... Meer lezen

22,74 €

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly
... Meer lezen
Audioboek

Persuasion

WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

door Eric Lefebvre ...

Verteld door Edward Mora ...

Niet ingekort

3 uur 15 min

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... Meer lezen

16,42 € of Gratis met Kobo Plus

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible
... Meer lezen
Audioboek

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

door Amy Brann ...

Verteld door Esther Wane ...

Serie series The Neuroscience of Business Series
Niet ingekort

6 uur 8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Meer lezen

15,42 € of Gratis met Kobo Plus

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... Meer lezen
Audioboek

13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

door Ronald Gill ...

Verteld door Global Audio Productions ...

Niet ingekort

4 uur 43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... Meer lezen

13,60 € of Gratis met Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... Meer lezen
Audioboek

Personal Branding: A Manifesto on Fame and Influence

door Isaac Mashman ...

Verteld door Isaac Mashman ...

Niet ingekort

41 min

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... Meer lezen

3,63 € of Gratis met Kobo Plus

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes,
... Meer lezen
Audioboek

Good Is the New Cool

Market Like You Give a Damn

door Afdhel Aziz, Bobby Jones ...

Verteld door Stephen Paul Aulridge, Jr. ...

Niet ingekort

6 uur 21 min

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... Meer lezen

29,98 € of Gratis met Kobo Plus

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still
... Meer lezen
Audioboek

Painavaa puhetta

door Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Verteld door Ripsa Koskinen-Papunen ...

Niet ingekort

7 uur 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Meer lezen

20,89 €

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... Meer lezen
Audioboek

Invention in PR

door Adam Ritchie ...

Verteld door Adam Ritchie ...

Niet ingekort

2 uur 45 min

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... Meer lezen

14,55 €

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
... Meer lezen
Audioboek

Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

door Trevor Young ...

Verteld door Trevor Young ...

Niet ingekort

8 uur 56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... Meer lezen

18,19 € of Gratis met Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... Meer lezen
Audioboek

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

door Butch Meily ...

Verteld door Butch Meily, Becky Parker ...

Niet ingekort

9 uur 47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... Meer lezen

9,85 € of Gratis met Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... Meer lezen
Audioboek

Ladies Man

The Careless Heart of John F. Kennedy - From the bestselling author of "Capote's Women"

Verteld door Unknown ...

Niet ingekort

Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative ... Meer lezen

33,99 €

VOORAF BESTELLEN

Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative
... Meer lezen
Audioboek

Trust Signals

door Scott Baradell ...

Verteld door Jay Aaseng ...

Niet ingekort

6 uur 10 min

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Meer lezen

13,13 € of Gratis met Kobo Plus

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... Meer lezen
Audioboek

Exceeding Customer Expectations

What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

door Kirk Kazanjian ...

Verteld door Gary Telles ...

Niet ingekort

8 uur 21 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Meer lezen

15,92 €

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... Meer lezen
Audioboek

Brought to You By

How Corporations Warped the Truth, Conned the Public, and Broke Democracy

door Amy Westervelt ...

Niet ingekort

10 uur

Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself—from investigative reporter and Drilled podcast host Amy Westervelt.Whether it’s the tobacco industry lying about the... ... Meer lezen

20,02 €

VOORAF BESTELLEN

Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself—from investigative reporter and Drilled podcast host Amy Westervelt.Whether it’s the tobacco industry lying about the...
... Meer lezen
Audioboek

Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

door Kirk Kazanjian ...

Verteld door Alan Sklar ...

Ingekort

6 uur 25 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Meer lezen

13,65 €

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... Meer lezen
Audioboek

How Boards Work

And How They Can Work Better in a Chaotic World

door Dambisa Moyo ...

Verteld door Dambisa Moyo ...

Niet ingekort

8 uur 10 min

'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... Meer lezen

22,74 €

'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies
... Meer lezen
Audioboek

Speak With No Fear

door Mike Acker ...

Verteld door Mike Acker ...

Niet ingekort

2 uur 49 min

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... Meer lezen

6,56 € of Gratis met Kobo Plus

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... Meer lezen
Audioboek

Truth

How the Many Sides to Every Story Shape Our Reality

door Hector Macdonald ...

Verteld door Simon Ludders ...

Niet ingekort

10 uur

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri... ... Meer lezen

12,67 €

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri...
... Meer lezen
Audioboek

El método H.A.B.L.A

Imagen verbal en 5 sencillos pasos

door Alvaro Gordoa ...

Verteld door Alvaro Gordoa, Carlos Torres ...

Niet ingekort

7 uur 9 min

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en ... Meer lezen

15,89 €

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en
... Meer lezen
Audioboek

Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

door Gregory V. Diehl ...

Verteld door Luis Alberto ...

Niet ingekort

7 uur 25 min

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la ... Meer lezen

13,13 € of Gratis met Kobo Plus

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la
... Meer lezen

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Luisterboeken in de categorie Public relations

PR IT-компаний: Российская практика

Extraordinary PR, Ordinary Budget

The Power of Reputation

Reach

Public Relations For Dummies, 3rd Edition

Persuasion

Engaged

13 Secretos Olvidados del Control Mental

Personal Branding: A Manifesto on Fame and Influence

Good Is the New Cool

Painavaa puhetta

Invention in PR

Content Marketing for PR

From Manila to Wall Street

Ladies Man

Trust Signals

Exceeding Customer Expectations

Brought to You By

Exceeding Customer Expectations

How Boards Work

Speak With No Fear

Truth

El método H.A.B.L.A

Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]