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Aanbevolen voor jou

Audioboek

This is Marketing

You Can’t Be Seen Until You Learn To See

door Seth Godin ...

Verteld door Seth Godin ...

Niet ingekort

7 uur 2 min

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... ... Meer lezen

13,83 €

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
... Meer lezen
Audioboek

The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

door Chris Komisarjevsky ...

Verteld door Walter Dixon ...

Niet ingekort

6 uur 28 min

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of ... Meer lezen

25,46 €

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of
... Meer lezen
Audioboek

Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

door Nathaniel Briggs ...

Verteld door Nathaniel Briggs ...

Niet ingekort

2 uur 16 min

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom ... Meer lezen

9,09 € of Gratis met Kobo Plus

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom
... Meer lezen
Audioboek

Persuasion

WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

door Eric Lefebvre ...

Verteld door Edward Mora ...

Niet ingekort

3 uur 15 min

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... Meer lezen

16,42 € of Gratis met Kobo Plus

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible
... Meer lezen
Audioboek

13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

door Ronald Gill ...

Verteld door Global Audio Productions ...

Niet ingekort

4 uur 43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... Meer lezen

13,60 € of Gratis met Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... Meer lezen
Audioboek

Personal Branding: A Manifesto on Fame and Influence

door Isaac Mashman ...

Verteld door Isaac Mashman ...

Niet ingekort

41 min

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... Meer lezen

3,63 € of Gratis met Kobo Plus

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes,
... Meer lezen
Audioboek

Good Is the New Cool

Market Like You Give a Damn

door Afdhel Aziz, Bobby Jones ...

Verteld door Stephen Paul Aulridge, Jr. ...

Niet ingekort

6 uur 21 min

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... Meer lezen

29,98 € of Gratis met Kobo Plus

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still
... Meer lezen
Audioboek

Painavaa puhetta

door Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Verteld door Ripsa Koskinen-Papunen ...

Niet ingekort

7 uur 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Meer lezen

20,89 €

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... Meer lezen
Audioboek

Invention in PR

door Adam Ritchie ...

Verteld door Adam Ritchie ...

Niet ingekort

2 uur 45 min

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... Meer lezen

14,55 €

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
... Meer lezen
Audioboek

Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

door Trevor Young ...

Verteld door Trevor Young ...

Niet ingekort

8 uur 56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... Meer lezen

18,19 € of Gratis met Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... Meer lezen
Audioboek

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

door Butch Meily ...

Verteld door Butch Meily, Becky Parker ...

Niet ingekort

9 uur 47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... Meer lezen

9,85 € of Gratis met Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... Meer lezen
Audioboek

Trust Signals

door Scott Baradell ...

Verteld door Jay Aaseng ...

Niet ingekort

6 uur 10 min

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Meer lezen

13,13 € of Gratis met Kobo Plus

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... Meer lezen
Audioboek

La magia de la persuasión

door Pamela Jean Zetina ...

Verteld door Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

Niet ingekort

9 uur 45 min

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... Meer lezen

15,89 €

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... Meer lezen
Audioboek

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

door Bernd H. Schmitt ...

Verteld door Walter Dixon ...

Niet ingekort

6 uur 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Meer lezen

31,83 €

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... Meer lezen
Audioboek

Smart Talk

door Melissa Vela-Williamson APR CDP ...

Verteld door Melissa Vela-Williamson APR CDP ...

Niet ingekort

5 uur 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Meer lezen

13,13 € of Gratis met Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... Meer lezen
Audioboek

Making Waves

PR strategies to transform your maritime business

door Ben Pinnington ...

Verteld door Ben Pinnington ...

Niet ingekort

8 uur 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Meer lezen

15,99 € of Gratis met Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... Meer lezen
Audioboek

Crystallizing Public Opinion

Complete and Original Edition

door Edward Bernays ...

Verteld door Mitch Horowitz ...

Niet ingekort

5 uur 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Meer lezen

13,64 €

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... Meer lezen
Audioboek

Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

door Evan Nierman ...

Verteld door Evan Nierman ...

Niet ingekort

4 uur 6 min

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... Meer lezen

11,82 € of Gratis met Kobo Plus

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... Meer lezen
Audioboek

Brand Real

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

door Laurence Vincent ...

Verteld door Joe Geoffrey ...

Niet ingekort

8 uur 1 min

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique ... Meer lezen

25,46 €

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique
... Meer lezen
Audioboek

Extraordinary PR, Ordinary Budget

A Strategy Guide

door Jennifer R. Farmer ...

Verteld door Caroline Miller ...

Niet ingekort

3 uur 56 min

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. ... Meer lezen

12,73 € of Gratis met Kobo Plus

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R.
... Meer lezen
Audioboek

Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

door Kirk Kazanjian ...

Verteld door Alan Sklar ...

Ingekort

6 uur 25 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Meer lezen

13,65 €

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... Meer lezen
Audioboek

Complete Guide to Public Relations for SMEs, The

door Mark D. Wells ...

Verteld door Owen Hawthorne ...

Niet ingekort

8 uur 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Meer lezen

13,60 € of Gratis met Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... Meer lezen
Audioboek

Relaties

door Briant Donker Curtius, Jaldhara Groeneveld ...

Verteld door Briant Donker Curtius, Jaldhara Groeneveld, Monica Job, Hade Cools, Anne van Caeneghem ...

Serie Luisterboek 8 - Podcast Café
Niet ingekort

1 uur 10 min

Vandaag in het Podcast Café 'n echt gesprek wat je met je vrienden hebt, aan de eettafel of in de kroeg. Over een onderwerp wat ons allemaal aangaat en bezighoudt. Relaties, of je er nu wel een hebt of geen hebt, je hebt het er in ieder geval over. Wat kom jij tegen in je relatie? De relatie met je partner of de relatie met je team of met je klanten? Is daar verschil tussen en wat is dat verschil ... Meer lezen

2,42 € of Gratis met Kobo Plus

Vandaag in het Podcast Café 'n echt gesprek wat je met je vrienden hebt, aan de eettafel of in de kroeg. Over een onderwerp wat ons allemaal aangaat en bezighoudt. Relaties, of je er nu wel een hebt of geen hebt, je hebt het er in ieder geval over. Wat kom jij tegen in je relatie? De relatie met je partner of de relatie met je team of met je klanten? Is daar verschil tussen en wat is dat verschil
... Meer lezen
Audioboek

Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

door T.J. Winick ...

Verteld door Jeff Hoyt ...

Niet ingekort

6 uur 8 min

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... Meer lezen

19,10 € of Gratis met Kobo Plus

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... Meer lezen

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Aanbevolen voor jou

Luisterboeken in de categorie Public relations

This is Marketing

The Power of Reputation

Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

Persuasion

13 Secretos Olvidados del Control Mental

Personal Branding: A Manifesto on Fame and Influence

Good Is the New Cool

Painavaa puhetta

Invention in PR

Content Marketing for PR

From Manila to Wall Street

Trust Signals

La magia de la persuasión

Happy Customers Everywhere

Smart Talk

Making Waves

Crystallizing Public Opinion

Crisis Averted

Brand Real

Extraordinary PR, Ordinary Budget

Exceeding Customer Expectations

Complete Guide to Public Relations for SMEs, The

Relaties

Reputation Capital