"Winning organizations build trust from the inside out. This is a practical, memorable framework to do exactly that."- Roger Dow, former U.S. Travel Association CEO & Marriott Senior LeaderWhat if I get this wrong?Megan inherited a fishing lodge in remote Alaska from her late husband—along with his debts, his reputation, and a team that had quietly stopped caring. When she calls her college friend Claire for help, what begins as a f...