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eBooks in de categorie Public relations

Als je eBooks uit de categorie Public relations' leuk vindt, dan vind je deze toptitels ook geweldig.
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    door Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Meer lezen

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    door Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Meer lezen

    14,99 €

  • 15 Questions About Social Media

    door Massimo Moruzzi ...
    Serie Boek 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Meer lezen

    Gratis

  • 15 Questions About Native Advertising

    door Massimo Moruzzi ...
    Serie Boek 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Meer lezen

    Gratis

  • Bureaucratie

    L'utopie des règles

    door David Graeber ...
    Vertaald door Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... Meer lezen

    7,99 €

  • Mediatraining voor iedereen

    46 praktijklessen voor perswoordvoering

    door Frank Peters ...
    Iedereen krijgt wel eens te maken met de media. Niet alleen professionele woordvoerders, maar ook directeuren, sporters of artsen. Woordvoering is zeker niet ieders favoriete bezigheid. Vaak heeft dat te maken met koudwatervrees. En dat is nergens voor nodig. Ga mediawoordvoering dus niet uit de weg. Dat zou zonde zijn, want media zijn de snelste en meest geloofwaardige weg naar jouw omgeving. ... Meer lezen

    10,99 €

  • Enchantment

    How to Charm, Influence and Persuade

    door Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Meer lezen

    9,49 €

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    door Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Meer lezen

    17,50 €

  • Réussir l'organisation d'un événement

    door Anthony Babkine, Adrien Rosier ...
    Serie series Livres outils - Communication
    Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... Meer lezen

    15,99 € of Gratis met Kobo Plus

  • Crystallizing Public Opinion

    door Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Meer lezen

    Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    door Joanna Parsons ...
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Meer lezen

    42,61 €

  • Chinese Propaganda Seducing the World

    door Jeanne Boden ...
    Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider’s view of how political propaganda infiltrates private life in China. Propaganda is also the Party’s strongest tool for building China’s global power. Thanks to both ... Meer lezen

    14,99 € of Gratis met Kobo Plus

  • Get Together

    How to Build a Community With Your People

    door Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    door Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Meer lezen

    Was 8,58 € Nu 7,52 €

  • Buurman, wat doet u nu?

    Over wel-of-niet-in-mijn-achtertuin

    door Annik Dirkx, Joris Bulteel ...
    We willen met zijn allen minder files en meer open ruimte, bewegingsvrijheid en rust… En iedereen is voor groene energie. Maar niemand wil die windmolen in zijn achtertuin. Het niet-in-mijn-achtertuin- of NIMBY-syndroom heeft ons in de tang: projecten sneuvelen of verzanden in een loopgravenoorlog tussen burgers, bedrijven en overheden. En dat alles is de schuld van de buurman. Maar kijken ... Meer lezen

    19,99 € of Gratis met Kobo Plus

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    door Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Meer lezen

    12,99 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    door Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Meer lezen

    5,99 €

  • Relations Presse

    Les 3 clés de la communication aux médias

    door Daniel Ichbiah ...
    Les 3 clés qui régissent la communication aux médiasPourquoi une entreprise ou une personnalité devraient-elles se préoccuper des blogs, des médias, de Youtube, Facebook, Instagram plutôt que de se concentrer sur ses clients et investisseurs ?Parce qu'un bon article paru dans un blog, dans un magazine, une bonne vidéo Youtube, une opinion positive sur Facebook ou Instagram peuvent avoir un impact ... Meer lezen

    6,00 € of Gratis met Kobo Plus

  • Truth

    door Hector Macdonald ...
    _________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.' New York TimesTrue or false? It’s rarely that simple.There is always more than one truth in every story. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also... ... Meer lezen

    12,99 €

  • Strategy in Information and Influence Campaigns

    How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

    door Jarol B. Manheim ...
    Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such ... Meer lezen

    66,96 €

  • Making the News

    Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

    door Kathleen Rake ...
    You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Meer lezen

    5,25 €

  • Crystallizing Public Opinion

    door Edward L. Bernays ...
    Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have ... Meer lezen

    0,99 €

  • Roxy's Little Black Book of Tips and Tricks

    The no-bullsh*t guide to all things PR, social media, business and building your brand

    door Roxy Jacenko ...
    The no-bullsh*t guide to all things PR, social media, business and building your brand.'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'Helen McCabe, Digital Content Director, Nine'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'Jackie O, Radio Personality, ... Meer lezen

    7,52 €

  • Mesurer l'insaisissable

    Méthode d'analyse du discours de presse

    door Lise Chartier ...
    Comprenez-vous toujours ce dont on vous parle dans la presse ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d'entendre ? Car la question n'est pas seulement de répéter mots à mots le discours de presse, encore faut-il être en mesure de l'analyser, d'en déchiffrer le véritable sens et de comprendre comment la presse, elle, apprête la nouvelle. ... Meer lezen

    19,99 €