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Aanbevolen voor jou

The Internet Ideology

From A as in Advertising to Z as in Zipcar

door Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Meer lezen

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Meer lezen
This is Marketing

You Can’t Be Seen Until You Learn To See

door Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Meer lezen

14,99 €

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Meer lezen
15 Questions About Native Advertising

door Massimo Moruzzi ...

Serie Boek 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Meer lezen

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Meer lezen
15 Questions About Social Media

door Massimo Moruzzi ...

Serie Boek 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Meer lezen

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Meer lezen
Bureaucratie

L'utopie des règles

door David Graeber ...

Vertaald door Françoise Chemla, Paul Chemla ...

Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... Meer lezen

7,99 €

Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien.
... Meer lezen
Enchantment

How to Charm, Influence and Persuade

door Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Meer lezen

9,49 €

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
... Meer lezen
Réussir l'organisation d'un événement

door Anthony Babkine, Adrien Rosier ...

Serie series Livres outils - Communication
Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... Meer lezen

15,99 € of Gratis met Kobo Plus

Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches
... Meer lezen
EVENTS²

Hoe organiseer je een geslaagd evenement?

door Kevin Van der Straeten ...

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Meer lezen

17,50 €

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het
... Meer lezen
Innovative Internal Communication

How creativity, curiosity and technology can create lasting impact

door Joanna Parsons ...

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Meer lezen

42,73 €

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains
... Meer lezen
Chinese Propaganda Seducing the World

door Jeanne Boden ...

Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider’s view of how political propaganda infiltrates private life in China. Propaganda is also the Party’s strongest tool for building China’s global power. Thanks to both ... Meer lezen

14,99 € of Gratis met Kobo Plus

Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider’s view of how political propaganda infiltrates private life in China. Propaganda is also the Party’s strongest tool for building China’s global power. Thanks to both
... Meer lezen
Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

door Barb Drozdowich ...

**Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your... ... Meer lezen

Gratis

**Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your...
... Meer lezen
Crystallizing Public Opinion

door Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Meer lezen

Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
... Meer lezen
Buurman, wat doet u nu?

Over wel-of-niet-in-mijn-achtertuin

door Annik Dirkx, Joris Bulteel ...

We willen met zijn allen minder files en meer open ruimte, bewegingsvrijheid en rust… En iedereen is voor groene energie. Maar niemand wil die windmolen in zijn achtertuin. Het niet-in-mijn-achtertuin- of NIMBY-syndroom heeft ons in de tang: projecten sneuvelen of verzanden in een loopgravenoorlog tussen burgers, bedrijven en overheden. En dat alles is de schuld van de buurman. Maar kijken ... Meer lezen

19,99 € of Gratis met Kobo Plus

We willen met zijn allen minder files en meer open ruimte, bewegingsvrijheid en rust… En iedereen is voor groene energie. Maar niemand wil die windmolen in zijn achtertuin. Het niet-in-mijn-achtertuin- of NIMBY-syndroom heeft ons in de tang: projecten sneuvelen of verzanden in een loopgravenoorlog tussen burgers, bedrijven en overheden. En dat alles is de schuld van de buurman. Maar kijken
... Meer lezen
Get Together

How to Build a Community With Your People

door Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Meer lezen

9,99 € of Gratis met Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Meer lezen
Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

door Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Meer lezen

7,73 €

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
... Meer lezen
Crisis Communications: The Definitive Guide to Managing the Message

door Steven Fink ...

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Meer lezen

20,34 €

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting
... Meer lezen
Le protocole

Instrument de communication

door Louis Dussault ...

Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc. ... Meer lezen

13,99 €

Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc.
... Meer lezen
Het relatietekort

De kunst van het verbinden als een diplomaat

door Jan-Peter Mout ...

Aantrekkelijke resultaten boeken lukt alleen als je goede relaties onderhoudt met al je stakeholders. Maak de diplomaat in jezelf wakker en werk aan je relaties, binnen je eigen bubbel en daarbuiten.Het relatietekort laat overtuigend zien hoe organisaties belangrijke stakeholders verwaarlozen en wat we daaraan kunnen doen. Kruip in de huid van een diplomaat en ontdek hoe je duurzame relaties ... Meer lezen

18,50 € of Gratis met Kobo Plus

Aantrekkelijke resultaten boeken lukt alleen als je goede relaties onderhoudt met al je stakeholders. Maak de diplomaat in jezelf wakker en werk aan je relaties, binnen je eigen bubbel en daarbuiten.Het relatietekort laat overtuigend zien hoe organisaties belangrijke stakeholders verwaarlozen en wat we daaraan kunnen doen. Kruip in de huid van een diplomaat en ontdek hoe je duurzame relaties
... Meer lezen
Public Relations

door Edward L. Bernays ...

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during ... Meer lezen

17,69 €

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during
... Meer lezen
The New Prophets of Capital

door Nicole Aschoff ...

Serie series Jacobin
As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; ... Meer lezen

6,67 € of Gratis met Kobo Plus

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet;
... Meer lezen
LinkedIn: Hoe maak je van LinkedIn jouw succes?

Complete handleiding om jouw succes te behalen op LinkedIn

door Dylan Oemar Said, Jop Klouwens ...

Serie Boek 1 - Social Media
Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en ... Meer lezen

14,95 € of Gratis met Kobo Plus

Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en
... Meer lezen
Communicate in a Crisis

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

door Kate Hartley ...

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by ... Meer lezen

42,73 €

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by
... Meer lezen
Viral Loop

door Adam Penenberg ...

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent ... Meer lezen

3,99 €

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent
... Meer lezen
Roxy's Little Black Book of Tips and Tricks

The no-bullsh*t guide to all things PR, social media, business and building your brand

door Roxy Jacenko ...

The no-bullsh*t guide to all things PR, social media, business and building your brand.'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'Helen McCabe, Digital Content Director, Nine'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'Jackie O, Radio Personality, ... Meer lezen

8,42 €

The no-bullsh*t guide to all things PR, social media, business and building your brand.'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'Helen McCabe, Digital Content Director, Nine'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'Jackie O, Radio Personality,
... Meer lezen

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Aanbevolen voor jou

eBooks in de categorie Public relations

The Internet Ideology

This is Marketing

15 Questions About Native Advertising

15 Questions About Social Media

Bureaucratie

Enchantment

Réussir l'organisation d'un événement

EVENTS²

Innovative Internal Communication

Chinese Propaganda Seducing the World

Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

Crystallizing Public Opinion

Buurman, wat doet u nu?

Get Together

Growth Hacker Marketing

Crisis Communications: The Definitive Guide to Managing the Message

Le protocole

Het relatietekort

Public Relations

The New Prophets of Capital

LinkedIn: Hoe maak je van LinkedIn jouw succes?

Communicate in a Crisis

Viral Loop

Roxy's Little Black Book of Tips and Tricks