Skip to main content
Search Button
België Kobo Shop Cadeaukaarten Hulp

Kobo Rakuten

Verlanglijstje

Winkelwagen

Je krijgt de VIP-behandeling!

Artikel(en) niet beschikbaar voor aankoop
Bekijk je winkelwagentje. Je kunt de niet-beschikbare artikelen nu verwijderen of we verwijderen ze bij de kassa automatisch.
artikelenartikel
artikelenartikel

Aanbevolen voor jou

Loading...

eBooks in de categorie Public relations

Als je eBooks uit de categorie Public relations' leuk vindt, dan vind je deze toptitels ook geweldig.
1 - 24 van 1829 resultaten worden weergegeven
Skip side bar filters

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    door Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Meer lezen

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    door Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Meer lezen

    14,99 €

  • 15 Questions About Native Advertising

    door Massimo Moruzzi ...
    Serie Boek 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Meer lezen

    Gratis

  • 15 Questions About Social Media

    door Massimo Moruzzi ...
    Serie Boek 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Meer lezen

    Gratis

  • Bureaucratie

    L'utopie des règles

    door David Graeber ...
    Vertaald door Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... Meer lezen

    7,99 €

  • Enchantment

    How to Charm, Influence and Persuade

    door Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Meer lezen

    9,49 €

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    door Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Meer lezen

    17,50 €

  • Réussir l'organisation d'un événement

    door Anthony Babkine, Adrien Rosier ...
    Serie series Livres outils - Communication
    Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... Meer lezen

    15,99 € of Gratis met Kobo Plus

  • Chinese Propaganda Seducing the World

    door Jeanne Boden ...
    Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider’s view of how political propaganda infiltrates private life in China. Propaganda is also the Party’s strongest tool for building China’s global power. Thanks to both ... Meer lezen

    14,99 € of Gratis met Kobo Plus

  • Get Together

    How to Build a Community With Your People

    door Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    door Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Meer lezen

    7,73 €

  • Buurman, wat doet u nu?

    Over wel-of-niet-in-mijn-achtertuin

    door Annik Dirkx, Joris Bulteel ...
    We willen met zijn allen minder files en meer open ruimte, bewegingsvrijheid en rust… En iedereen is voor groene energie. Maar niemand wil die windmolen in zijn achtertuin. Het niet-in-mijn-achtertuin- of NIMBY-syndroom heeft ons in de tang: projecten sneuvelen of verzanden in een loopgravenoorlog tussen burgers, bedrijven en overheden. En dat alles is de schuld van de buurman. Maar kijken ... Meer lezen

    19,99 € of Gratis met Kobo Plus

  • Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

    door Barb Drozdowich ...
    **Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your... ... Meer lezen

    Gratis

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    door Joanna Parsons ...
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Meer lezen

    42,73 €

  • Crystallizing Public Opinion

    door Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Meer lezen

    Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

  • Free Pr

    How to Get Chased By the Press Without Hiring a Pr Firm

    door Cameron Herold, Adrian Salamunovic ...
    Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ... Meer lezen

    9,09 € of Gratis met Kobo Plus

  • La voix de Joseph Stiglitz

    Portrait d’un prix Nobel engagé et alternatif

    door Mouna Guidiri, Brigitte Feys, 50minutes ...
    Serie Boek 4 - Culture économique
    Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • La recherche en communication

    Un atout pour les campagnes sociales

    door Micheline Frenette ...
    Comment être efficace lorsqu'il s'agit de joindre la population pour parler de santé publique ?. C'est dans la perspective de soutenir les campagnes sociales que l'auteure démontre, à partir d'exemples concrets, comment et pourquoi la recherche scientifique devrait faire partie intégrante du processus de création et d'évaluation des campagnes sociales. ... Meer lezen

    13,99 €

  • Crisis Communication Strategies

    Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

    door Amanda Coleman ...
    Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect your brand from disaster.Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and ... Meer lezen

    40,29 €

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    door Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Meer lezen

    12,99 €

  • How Boards Work

    And How They Can Work Better in a Chaotic World

    door Dambisa Moyo ...
    'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... Meer lezen

    3,99 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    door Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Meer lezen

    5,99 €

  • Brand Storytelling

    Put Customers at the Heart of Your Brand Story

    door Miri Rodriguez ...
    FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding... ... Meer lezen

    32,96 €

  • Médias sociaux et relations publiques

    door Francine Charest, Alain Lavigne, Charles Moumouni ...
    Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l’essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d’un capital social demeure l’objectif principal des relations publiques, les pratiques professionnelles se transforment avec l’usage des médias sociaux. Cet ouvrage, ... Meer lezen

    27,99 €