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Zonder verplichtingen, annuleer op elk moment via kobo.com/account/subscriptions

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Zonder verplichtingen, annuleer op elk moment via kobo.com/account/subscriptions

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. Zonder verplichtingen, annuleer op elk moment via kobo.com/account/subscriptions.

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1 audioboek per maand

+ Probeer het 30 dagen gratis

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The Point

How to Win with Clarity-Fueled Communications

door Steve Woodruff ...

Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the ... Meer lezen

Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the
... Meer lezen
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

door Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Meer lezen

10,27 €

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Meer lezen
Youtility

Why Smart Marketing Is about Help Not Hype

door Jay Baer ...

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Meer lezen

Was 8,58 € Nu 7,52 €

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
... Meer lezen
Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

door Jay Baer, Daniel Lemin ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Meer lezen

8,89 €

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
... Meer lezen
Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

door Jay Baer, Darren Root ...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Meer lezen

2,85 €

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
... Meer lezen
Youtility for Real Estate

Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

door Jay Baer, Erica Campbell Byrum ...

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Meer lezen

2,85 €

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently
... Meer lezen
The Owned Media Doctrine

Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand

door Erik Deckers, Taulbee Jackson ...

The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine ... Meer lezen

Was 8,68 € Nu 7,62 €

The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine
... Meer lezen
Audioboek

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

door Jay Baer ...

Verteld door Jay Baer ...

Niet ingekort

5 uur 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Meer lezen

24,96 €

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Meer lezen
Audioboek

New Rules for Business

Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

door Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...

Verteld door Josh Bernoff, Ann Handley, Erik Synnestvedt ...

Niet ingekort

22 uur 53 min

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Meer lezen

44,59 €

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an
... Meer lezen
Audioboek

Talk Triggers

The Complete Guide to Creating Customers with Word-of-Mouth

door Jay Baer, Daniel Lemin ...

Verteld door Jay Baer, Daniel Lemin, Ted Wright ...

Niet ingekort

5 uur 34 min

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Meer lezen

13,38 €

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
... Meer lezen
Audioboek

Youtility for Real Estate

Why Smart Real Estate Professionals are Helping, Not Selling

door Jay Baer, Erica Campbell Byrum ...

Verteld door Jay Baer, Erica Campbell Byrum ...

Niet ingekort

1 uur 51 min

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Meer lezen

4,44 €

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently
... Meer lezen
Audioboek

Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling

door Jay Baer, Darren Root ...

Verteld door Jay Baer, Darren Root ...

Niet ingekort

1 uur 18 min

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Meer lezen

4,44 €

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
... Meer lezen