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  • Hoodwinked

    How Marketers Use the Same Tactics as Cults

    Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as ... Meer lezen

    21,24 €

  • Advertising

    What Everyone Needs to Know®

    door Mara Einstein ...
    Serie series What Everyone Needs To Know®
    That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Meer lezen

    9,80 €

  • Content Confusion

    News Media, Native Advertising, and Policy in an Era of Disinformation

    Serie series Information Policy
    How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native ... Meer lezen

    28,93 €

  • Selling the Sacred

    Religion and Marketing from Crossfit to QAnon

    There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social ... Meer lezen

    51,13 €

  • Dijital Reklamın Gizli Dünyası

    door Mara Einstein ...
    Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr ... Meer lezen

    3,02 €

  • Compassion, Inc.

    How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

    door Mara Einstein ...
    Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... Meer lezen

    28,08 €

  • Religion and Reality TV

    Faith in Late Capitalism

    Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist ... Meer lezen

    51,13 €

  • Media Diversity

    Economics, Ownership, and the Fcc

    door Mara Einstein ...
    Serie series Routledge Communication Series
    Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... Meer lezen

    49,91 €

  • Brands of Faith

    Marketing Religion in a Commercial Age

    door Mara Einstein ...
    Serie series Media, Religion and Culture
    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... Meer lezen

    51,13 €

  • Audioboek

    Hoodwinked

    How Marketers Use the Same Tactics as Cults

    Verteld door Mara Einstein ...

    Niet ingekort

    10 uur 43 min

    From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Meer lezen

    17,83 €

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  • Strange Rites

    New Religions for a Godless World

    A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting ... Meer lezen

    9,99 €

  • Saving Grace

    Speak Your Truth, Stay Centered, and Learn to Coexist with People Who Drive You Nuts

    door Kirsten Powers ...
    **The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has ... Meer lezen

    5,29 €