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  • The Mom Test

    How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

    door Rob Fitzpatrick ...
    Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer ... Meer lezen

    17,88 €

    VOORAF BESTELLEN

  • Write Useful Books

    A modern approach to designing and refining recommendable nonfiction

    door Rob Fitzpatrick ...
    The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta ... Meer lezen

    8,43 €

  • Audioboek

    Mom Test, The

    How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    door Rob Fitzpatrick ...
    Verteld door Rob Fitzpatrick ...

    Niet ingekort

    3 uur 50 min

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Meer lezen

    13,64 € of Gratis met Kobo Plus

  • Audioboek

    The Mom Test

    How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

    door Rob Fitzpatrick ...

    Niet ingekort

    3 uur 50 min

    Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer ... Meer lezen

    18,19 €

    VOORAF BESTELLEN

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  • Audioboek

    Storyworthy

    Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

    Verteld door Matthew Dicks ...

    Niet ingekort

    10 uur 1 min

    A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller ... Meer lezen

    39,11 €

  • Audioboek

    The Lean Product Playbook

    How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    door Dan Olsen ...
    Verteld door Walter Dixon ...

    Niet ingekort

    9 uur 54 min

    The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step ... Meer lezen

    27,28 €

  • Audioboek

    Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    Verteld door Morgan Brown, Sean Ellis ...

    Niet ingekort

    10 uur 43 min

    Random House presents the unabridged, downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild**'will teach you how to think like a marketer of tomorrow' -- Josh ... Meer lezen

    12,67 €

  • Audioboek

    The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Niet ingekort

    11 uur 29 min

    NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate ... Meer lezen

    18,15 €

  • Audioboek

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    door Seth Godin ...
    Verteld door Seth Godin ...

    Niet ingekort

    7 uur 2 min

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Meer lezen

    15,92 €

  • Audioboek

    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    door Ben Horowitz ...
    Verteld door Kevin Kenerly ...

    Niet ingekort

    7 uur 57 min

    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult ... Meer lezen

    24,37 €

  • Audioboek

    Competing Against Luck

    The Story of Innovation and Customer Choice

    Niet ingekort

    7 uur 25 min

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more ... Meer lezen

    22,25 €

  • Audioboek

    Sprint

    the bestselling guide to solving business problems and testing new ideas the Silicon Valley way

    Verteld door Dan Bittner ...

    Niet ingekort

    6 uur 9 min

    From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The ... Meer lezen

    11,52 €