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Magazine

door Prof Jeff Jarvis ...

Serie series Object Lessons
Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom - ... Meer lezen

12,17 €

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom -
... Meer lezen

The Attention Merchants

The Epic Scramble to Get Inside Our Heads

door Tim Wu ...

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... Meer lezen

7,73 €

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the
... Meer lezen
Ripley's Believe It or Not! The Cartoons 02

Longest Running Cartoon Ever

door Ripley's Believe It Or Not! ...

The Ripley’s Believe It or Not! cartoon is the longest running cartoon strip in the world. It has been published since 1918, when Robert Ripley himself was the cartoonist.By 1933, the Ripley's Believe It or Not! Cartoon was read daily by millions of people in 17 languages across 300 publications around the world. Selections from this rich treasure trove of unbelievable stories make up our ... Meer lezen

3,34 €

The Ripley’s Believe It or Not! cartoon is the longest running cartoon strip in the world. It has been published since 1918, when Robert Ripley himself was the cartoonist.By 1933, the Ripley's Believe It or Not! Cartoon was read daily by millions of people in 17 languages across 300 publications around the world. Selections from this rich treasure trove of unbelievable stories make up our
... Meer lezen
Cubed

A Secret History of the Workplace

door Nikil Saval ...

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it ... Meer lezen

5,08 €

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it
... Meer lezen
The Pixar Touch

door David A. Price ...

A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all ... Meer lezen

8,36 €

A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all
... Meer lezen
The Attention Merchants

The Epic Struggle to Get Inside Our Heads

door Tim Wu ...

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have ... Meer lezen

11,49 €

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have
... Meer lezen
Hit Makers

How Things Become Popular

door Derek Thompson ...

What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology ... Meer lezen

9,49 €

What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology
... Meer lezen
Writing For a Good Cause

The Complete Guide to Crafting Proposals and Other Persuasive Pieces for NonProfits

door Danielle Furlich, Joseph Barbato ...

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:Write the perfect proposal—from the initial ... Meer lezen

17,88 €

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:Write the perfect proposal—from the initial
... Meer lezen
This Book Is Overdue!

How Librarians and Cybrarians Can Save Us All

door Marilyn Johnson ...

"[A] marvelous book about the vital importance of librarians in the cyber age. . . . Move over, Google—make way for the . . . all-knowing lady behind the desk." —Christopher Buckley, New York Times– bestselling author of Losing Mum and PupIn a world of streaming media, digital archives, and Google Everything, some think librarians are as obsolete as print on a page. Marilyn Johnson, acclaimed au ... Meer lezen

12,29 € of Gratis met Kobo Plus

"[A] marvelous book about the vital importance of librarians in the cyber age. . . . Move over, Google—make way for the . . . all-knowing lady behind the desk." —Christopher Buckley, New York Times– bestselling author of Losing Mum and PupIn a world of streaming media, digital archives, and Google Everything, some think librarians are as obsolete as print on a page. Marilyn Johnson, acclaimed au
... Meer lezen
The Fact Checker's Bible

A Guide to Getting It Right

door Sarah Harrison Smith ...

These days fact-checking can seem like a lost art. The Fact Checker's Bible arrives not a moment too soon: it is the first—and essential—guide to the important but increasingly neglected task of checking facts, whatever their source.We are all overwhelmed with information that claims to be factual, but even the most punctilious researcher, writer, and journalist can sometimes get it wrong, so ... Meer lezen

4,23 €

These days fact-checking can seem like a lost art. The Fact Checker's Bible arrives not a moment too soon: it is the first—and essential—guide to the important but increasingly neglected task of checking facts, whatever their source.We are all overwhelmed with information that claims to be factual, but even the most punctilious researcher, writer, and journalist can sometimes get it wrong, so
... Meer lezen
Sold! How America's Greatest Sales And Marketing Titans Pulled It Off.

door Daniel Alef ...

Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the ... Meer lezen

9,85 €

Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the
... Meer lezen
Chief Culture Officer

How to Create a Living, Breathing Corporation

door Grant McCracken ...

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... Meer lezen

9,49 €

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new
... Meer lezen

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Object Lessons eBook Serie

Magazine

Mensen die dit lazen genoten ook van

The Attention Merchants

Ripley's Believe It or Not! The Cartoons 02

Cubed

The Pixar Touch

The Attention Merchants

Hit Makers

Writing For a Good Cause

This Book Is Overdue!

The Fact Checker's Bible

Sold! How America's Greatest Sales And Marketing Titans Pulled It Off.

Chief Culture Officer