The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing student...

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, whi...

Le 24 septembre 2019, la Commission des droits de la personne et des droits de la jeunesse du Québec publiait une importante étude visant à documenter les expériences d’« actes haineux à caractère xénophobe, notamment islamophobe » (CDPDJQ, 2019). En donnant la parole aux personnes visées par de tels actes, ce rapport prend notamment la mesure des différentes agressions, discriminations et menaces dont les personnes racisées, et en particulier les femmes musulmanes, sont la cible au quotid...

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the...