An indispensable look at the next frontier of technological advancement and its impact on our worldGenerative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the capti...

Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give ...

Dev çokuluslu firmalardan küçük yerel işletmelere kadar her şirket yapay zekâ devrimine hazırlanmak zorundadır. Yapay Zekâ Devrimi, yapay zekânın iş yaşamını nasıl etkileyeceğini açıklıyor ve işinizi yapay zekâ kullanmaya nasıl hazırlayacağınızı gösteriyor.Yapay zekâ, müşterilerle akıllı bağlantılar kurmak, akıllı ürünler ve daha iyi düşünülmüş hizmetler geliştirmek, süreçleri otomatikleştirmek, iyileştirmek ve sonunda daha başarılı bir iş inşa etmek için heyecan verici yeni olanakl...

Capitalise on big data to add value to your small businessWritten by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business....

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.From technolo...

How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately drive performance?AI is now an integral part of being data-driven. With this updated edition of Data-Driven HR, practitioners can unlock business potential and success through data and analytics. Covering topics such as recruitment, employee...

Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy.AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterprise while managing risk and accelerating innova...

The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice - Winner of Business Book of the Year 2022.Future-proof yourself and develop critical skills for the digital futureThe working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution?...

Bernard Marr bietet einen faszinierenden Blick darauf, wie Unternehmen Künstliche Intelligenz (KI) und maschinelles Lernen zur Problemlösung einsetzen. Es präsentiert 50 Fallstudien zu aktuellen Situationen und zeigt praktische Anwendungen für Probleme, mit denen Unternehmen auf der ganzen Welt konfrontiert sind. Das sich schnell entwickelnde Gebiet der Künstlichen Intelligenz hat sich über Forschungslabore und Informatikabteilungen hinaus ausgedehnt und seinen Weg in das Mainstream-Geschä...

*****BUSINESS BOOK AWARDS - FINALIST 2021***Discover how 25 powerful technology trends are transforming 21st century businesses**How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success....

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY.As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.In Extended Reality in Practice: 1...

WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022!Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pikeFar from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all i...