The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us….an approach in which authors are authenticity engaging their audiences.But how do you start? Today’s mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of ot...

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us….an approach in which authors are authenticity engaging their audiences.But how do you start? Today’s mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of ot...

Choosing the perfect publisher for your book is a daunting task. If you’re new to the publishing world, listen to this course while you commute to understand the various options available to authors. The publishing business is changing rapidly and understanding the various business models of publishers is essential to making informed choices.Your decision on which publishing option to take often can make or break the success of a book release. For some authors, pursuing traditional...

A favorite quote in branding circles is “Sell the sizzle, not the steak.” In this series, marketing expert Bryan Heathman explores how to craft a powerful brand for a small business owner. Having bought and sold companies, Bryan knows the valuation of a strong brand can often eclipse many other business activities. So what does it take to create a strong brand for your business?Told through a combination of lessons and stories, this audio program unpacks the essential elements of b...

Choosing the perfect publisher for your book is a daunting task. If you’re new to the publishing world, listen to this course while you commute to understand the various options available to authors. The publishing business is changing rapidly and understanding the various business models of publishers is essential to making informed choices.Your decision on which publishing option to take often can make or break the success of a book release. For some authors, pursuing traditional...

So you’ve finished writing your book and now is the time to build your platform. By platform, we are talking about your fan base. But how does an author with little or no budget make people aware of a new release on the market?This audio program features stories and hands-on information from the perspective of an ad agency and book publisher. You’ll gain practical tips on how to manage your own PR campaign, ranging from scheduling radio interviews to managing an effective social me...

“One of the most significant marketing books I’ve ever read.”Scott Hogle, President, iHeart Media and author of the bestseller PersuadeIncreasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business.Whether you are planning B2B campaigns, B2C, mobile app engagement, or social medi...

What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business.This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this produc...

As a Publisher, Bryan Heathman speaks with authors daily who ask intelligent questions about getting books into the hands of as many readers as possible. As an author and a speaker, Bryan has investigated the exact same questions himself. This program is an in-depth exploration into the extremely relevant question for today’s authors: Should I self-publish or pursue a legacy publishing contract? You will discover the logic of these approaches, the financial aspects of royalties, book marke...

Are you looking for fresh ideas for growing your business through marketing campaigns, but aren’t sure what is best? If you are a business owner or entrepreneur, you probably find yourself wearing a lot of different hats. It’s true that one of the most important hats you’ll ever wear is that of marketer. This means you are already keenly aware how tough it is to pinpoint the correct solutions for marketing your business.For many, marketing a business can entail a lot of guesswork—b...

At last! In your free time with this audio program you can access the best-kept publishing secrets to capture that prize status as a Kindle bestselling author, even if you’ve never done it before!Being able to say you are a bestselling author is a heady calling card, but it’s not merely about the title. Once you achieve this level of connection with your fans, you can charge more for your professional services and speaking engagements. It’s also much easier to capitalize on media a...