Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book pro...

“Daniel Bedrosian has done a wonderful job of a seemingly impossible task of reconstructing this history-finding everybody who's been a part of, involved with, or in any way left their fingerprint on what has become the P-Funk.”- George ClintonGeorge Clinton's Parliament-Funkadelic collective (P-Funk) stands as one of the most iconic and important groups in popular music history, with an impressively large discography, enormous number of members, and long history. ...

Bloomsbury presents Make My Funk the P-Funk by Daniel Bedrosian, read by Kenneth Medford.P-Funk keyboardist Daniel Bedrosian brings to life the recording and musical activity of Parliament-Funkadelic in 1975, an epoch-making year marked by the release of three seminal albums: Chocolate City, Let’s Take It to the Stage, and Mothership Connection. By the end of it, George Clinton and P-Funk were catapulted into superstardom, becoming a massive plati...

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studi...

P-Funk keyboardist Daniel Bedrosian brings to life the recording and musical activity of Parliament-Funkadelic in 1975, an epoch-making year marked by the release of three seminal albums: Chocolate City, Let's Take It to the Stage, and Mothership Connection. By the end of it, George Clinton and P-Funk were catapulted into superstardom, becoming a massive platinum success with multiple hit singles.Incorporating exclusive insights and memories from ...

Software gewinnt zunehmend Einfluss auf menschliche Interaktionen und gerät so zunehmend in ein Spannungsverhältnis zu Recht und Gesellschaft. Probleme ergeben sich insbesondere dadurch, dass Softwaregestaltungen ohne jegliche demokratische Legitimation tief in viele Lebensbereiche eingreifen ohne hierbei den rechtlichen Rahmen angemessen zu berücksichtigen. Aus Sicht des Softwareentwicklers geschieht dies in der Regel aus Unkenntnis des Rechtsrahmens. Der vorliegende Beitrag zur Rechtsinf...

Citizenship by investment and residence by investment are forms of acquiring citizenship and residence due to an injection of money into a country. Born in the Caribbean, the practice of selling citizenship arrived in Europe and has sparked particular attention in the case of Malta. However, more than 20 Member States have residence by investment schemes in their legislation. In recent years, European institutions have argued against citizenship by investment, that these programs lack a ge...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:• user experience and service design

In 20 Jazz Funk Greats Drew Daniel (of the experimental band Matmos) creates-through both his own insights and exclusive interviews with the band-an exploded view of the album's multiple agendas: a series of close readings of each song, shot through with a sequence of thematic entries on key concepts, strategies, and contexts (noise, leisure, process, the abject, information, and repetition). This is a smart and unusual book about a pioneering band.

This book brings together the essential evidence and policy opportunities regarding the global importance of soil carbon for sustaining Earth's life support system for humanity. Covering the science and policy background for this important natural resource, it describes land management options that improve soil carbon status and therefore increase the benefits that humans derive from the environment. Written by renowned global experts, it is the principal output from a SCOPE rapid assessme...

Die Wilden Hühner und die Liebe Liebe ist schön, aber kompliziert. Sprottes Mama z. B. kann sich nicht entscheiden, ob sie wieder heiraten soll oder nicht. Trude entdeckt ihre Vorliebe für schwarze Locken. Frieda muss sich mit einer Wochenendfreundschaft herumärgern. Und Wilmas erste Liebe ist ein Mädchen. Das fünfte Hühner-Abenteuer von Cornelia Funke erstmalig als Hörspiel. Aufwendig produziert, mit tollen Songs und fantastischen Stimmen!

DIE WILDEN HÜHNER - FUCHSALARM Die Mädchen von den WILDEN HÜHNERN sind in heller Aufregung: Sprotte hat "Fuchsalarm" gegeben! In der Geheimsprache der Bande heißt das größte Gefahr, in diesem Fall sogar Lebensgefahr. Denn Sprottes Oma will alle Hennen schlachten! Das können die fünf Mädchen natürlich nicht zulassen und planen eine riskante Rettungsaktion. Doch wie sollen sie 15 laut gackernde Hühner entführen, ohne dass Oma Slättberg es merkt? Und vor allem - wohin mit den Tieren? Schließl...