IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT:For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success.How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain tr...

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psy...

You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.In a word, you “click.”From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.From two co-workers who fall head ov...

You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.In a word, you “click.”From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.From two co-workers who fall head ov...

IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT:For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success.How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain tr...

Hoe kon een ervaren KLM piloot jaren van training in de wind slaan en de grootste vliegtuigramp aller tijden veroorzaken? Waarom zijn we eerder geneigd verliefd te worden als we ons in gevaarlijke situaties bevinden? En hoe kunnen studenten economie overgehaald worden om meer dan 100 euro te betalen voor een briefje van 20? Ontdek de psychologische onderstromen die ons keer op keer tot irrationeel gedrag verleiden.