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Letting Go of the Words

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de Janice (Ginny) Redish ...

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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. ... Leia mais

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Letting Go of the Words

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Séries series Interactive Technologies
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Copywriting That Works:

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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Leia mais

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Sketching User Experiences: The Workbook

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Letting Go of the Words

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The UX Book