Public Relations in Marketing & Sales & Business & Finance Audiobooks

Audiobook

The Age of Outrage

How to Lead in a Polarized World

by Karthik Ramanna ...

Narrated by L.J. Ganser ...

Unabridged

7 hours 46 min

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People ... Read more

$28.84 CAD or Free with Kobo Plus

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People
... Read more
Audiobook

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

by John Doorley, Fraser P. Seitel ...

Narrated by Sean Pratt ...

Unabridged

7 hours 25 min

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... Read more

$41.99 CAD

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... Read more
Audiobook

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

by Amy Brann ...

Narrated by Esther Wane ...

Series series The Neuroscience of Business Series
Unabridged

6 hours 8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Read more

$23.75 CAD or Free with Kobo Plus

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... Read more
Audiobook

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

by Jeremy Goldman ...

Narrated by Joe Geoffrey ...

Unabridged

7 hours 53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... Read more

$41.99 CAD

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... Read more
Audiobook

Guerrilla P.R. Wired

Waging a Successful Publicity Campaign Online, Offline, and Everywhere In-Between

by Michael Levine ...

Narrated by Lloyd James ...

Unabridged

11 hours 49 min

Guerilla P.R. Wired transports Michael Levine’s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today’s fast-moving, ... Read more

$29.99 CAD

Guerilla P.R. Wired transports Michael Levine’s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today’s fast-moving,
... Read more
Audiobook

Personal Branding Mastery for Entrepreneurs

by Chris J Reed ...

Narrated by Penny Andrews ...

Unabridged

5 hours 23 min

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... Read more

$19.99 CAD or Free with Kobo Plus

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your
... Read more
Audiobook

Sano se oikein

by Lotta Backlund, Jussi Karjalainen ...

Narrated by Lotta Backlund ...

Unabridged

7 hours 12 min

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen ... Read more

$20.19 CAD

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen
... Read more
Audiobook

Rage and Hope

The Women's Movement through Its Most Powerful Campaigns

by Regina Luttrell ...

Unabridged

7 hours

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most ... Read more

$22.00 CAD

PRE-ORDER

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most
... Read more
Audiobook

Networking Advantage, The

Building Powerful Connections to Grow Your Career or Business

by Ahmed Musa ...

Narrated by Digital Voice Archie G ...

Unabridged

2 hours 25 min

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the ... Read more

$10.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the
... Read more
Audiobook

La magia de la persuasión

by Pamela Jean Zetina ...

Narrated by Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

Unabridged

9 hours 45 min

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... Read more

$20.99 CAD

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... Read more
Audiobook

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

by Bernd H. Schmitt ...

Narrated by Walter Dixon ...

Unabridged

6 hours 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Read more

$48.99 CAD

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... Read more
Audiobook

Smart Talk

by Melissa Vela-Williamson APR CDP ...

Narrated by Melissa Vela-Williamson APR CDP ...

Unabridged

5 hours 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Read more

$22.99 CAD or Free with Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... Read more
Audiobook

Making Waves

PR strategies to transform your maritime business

by Ben Pinnington ...

Narrated by Ben Pinnington ...

Unabridged

8 hours 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Read more

$23.99 CAD or Free with Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... Read more
Audiobook

Crystallizing Public Opinion

Complete and Original Edition

by Edward Bernays ...

Narrated by Mitch Horowitz ...

Unabridged

5 hours 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Read more

$20.99 CAD

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... Read more
Audiobook

Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

by Evan Nierman ...

Narrated by Evan Nierman ...

Unabridged

4 hours 6 min

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... Read more

$17.99 CAD or Free with Kobo Plus

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... Read more
Audiobook

Brand Real

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

by Laurence Vincent ...

Narrated by Joe Geoffrey ...

Unabridged

8 hours 1 min

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique ... Read more

$38.99 CAD

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique
... Read more
Audiobook

Extraordinary PR, Ordinary Budget

A Strategy Guide

by Jennifer R. Farmer ...

Narrated by Caroline Miller ...

Unabridged

3 hours 56 min

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. ... Read more

$19.22 CAD or Free with Kobo Plus

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R.
... Read more
Audiobook

Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

by Kirk Kazanjian ...

Narrated by Alan Sklar ...

Abridged

6 hours 25 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Read more

$19.95 CAD

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... Read more
Audiobook

Complete Guide to Public Relations for SMEs, The

by Mark D. Wells ...

Narrated by Owen Hawthorne ...

Unabridged

8 hours 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Read more

$20.99 CAD or Free with Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... Read more
Audiobook

Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

by T.J. Winick ...

Narrated by Jeff Hoyt ...

Unabridged

6 hours 8 min

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... Read more

$28.84 CAD or Free with Kobo Plus

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... Read more
Audiobook

Alpha Female Bible

Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

by Michelle Martin ...

Narrated by Cat James, Courtney Wall, Janine Martintc, Tania Shandro ...

Unabridged

13 hours 44 min

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, ... Read more

$41.99 CAD or Free with Kobo Plus

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience,
... Read more
Audiobook

Power Publicity

by David R. Portney ...

Narrated by David R. Portney ...

Unabridged

1 hour 7 min

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz ... Read more

$27.99 CAD or Free with Kobo Plus

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz
... Read more
Audiobook

Lenguaje sin palabras

by Bárbara Tijerina ...

Narrated by Bárbara Tijerina ...

Unabridged

2 hours 52 min

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te ... Read more

$17.99 CAD

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te
... Read more
Audiobook

This Book Can Make You Famous

by Jeffrey Goldsmith ...

Narrated by A Friend of Jeff's ...

Unabridged

4 hours 34 min

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang ... Read more

$13.99 CAD or Free with Kobo Plus

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang
... Read more

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Public Relations Audiobooks

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