Public Relations in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

by Kirk Kazanjian ...

Narrated by Alan Sklar ...

Abridged

6 hours 25 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Read more

$19.99 CAD

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... Read more
Audiobook

Speak With No Fear

by Mike Acker ...

Narrated by Mike Acker ...

Unabridged

2 hours 49 min

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... Read more

$10.99 CAD or Free with Kobo Plus

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... Read more
Audiobook

El método H.A.B.L.A

Imagen verbal en 5 sencillos pasos

by Alvaro Gordoa ...

Narrated by Alvaro Gordoa, Carlos Torres ...

Unabridged

7 hours 9 min

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en ... Read more

$20.99 CAD

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en
... Read more
Audiobook

Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

by Gregory V. Diehl ...

Narrated by Luis Alberto ...

Unabridged

7 hours 25 min

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la ... Read more

$19.99 CAD or Free with Kobo Plus

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la
... Read more
Audiobook

Зачем пиарщику линейка? Советы по измерению коммуникаций

by Лилия Глазова, Лилия Глазова ...

Narrated by Александра Максимова ...

Unabridged

4 hours 7 min

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный ... Read more

$10.99 CAD or Free with Kobo Plus

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... Read more
Audiobook

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

by Michael Levine ...

Narrated by Tom Weiner ...

Unabridged

9 hours 21 min

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to ... Read more

$27.99 CAD

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to
... Read more
Audiobook

Guerrilla P.R.

How You Can Wage an Effective Publicity Campaign...without Going Broke

by Michael Levine ...

Narrated by Christopher Hurt ...

Unabridged

8 hours 44 min

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.In ... Read more

$55.99 CAD

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.In
... Read more
Audiobook

Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Narrated by Bill McGowan ...

Unabridged

7 hours 52 min

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... Read more

$32.99 CAD

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify,
... Read more
Audiobook

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

by Bernd H. Schmitt ...

Narrated by Walter Dixon ...

Unabridged

6 hours 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Read more

$48.99 CAD

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... Read more
Audiobook

Smart Talk

by Melissa Vela-Williamson APR CDP ...

Narrated by Melissa Vela-Williamson APR CDP ...

Unabridged

5 hours 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Read more

$22.99 CAD or Free with Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... Read more
Audiobook

La magia de la persuasión

by Pamela Jean Zetina ...

Narrated by Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

Unabridged

9 hours 45 min

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... Read more

$20.99 CAD

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... Read more
Audiobook

Making Waves

PR strategies to transform your maritime business

by Ben Pinnington ...

Narrated by Ben Pinnington ...

Unabridged

8 hours 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Read more

$23.99 CAD or Free with Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... Read more
Audiobook

Crystallizing Public Opinion

Complete and Original Edition

by Edward Bernays ...

Narrated by Mitch Horowitz ...

Unabridged

5 hours 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Read more

$20.99 CAD

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... Read more
Audiobook

Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

by Evan Nierman ...

Narrated by Evan Nierman ...

Unabridged

4 hours 6 min

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... Read more

$17.99 CAD or Free with Kobo Plus

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... Read more
Audiobook

Bang!

Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler, Robin Koval, Delia Marshall ...

Narrated by Deborah Marlowe ...

Unabridged

7 hours 4 min

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Read more

$21.99 CAD

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
... Read more
Audiobook

Brand Real

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

by Laurence Vincent ...

Narrated by Joe Geoffrey ...

Unabridged

8 hours 1 min

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique ... Read more

$38.99 CAD

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique
... Read more
Audiobook

Complete Guide to Public Relations for SMEs, The

by Mark D. Wells ...

Narrated by Owen Hawthorne ...

Unabridged

8 hours 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Read more

$20.99 CAD or Free with Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... Read more
Audiobook

Alpha Female Bible

Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

by Michelle Martin ...

Narrated by Cat James, Courtney Wall, Janine Martintc, Tania Shandro ...

Unabridged

13 hours 44 min

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, ... Read more

$41.99 CAD or Free with Kobo Plus

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience,
... Read more
Audiobook

Power Publicity

by David R. Portney ...

Narrated by David R. Portney ...

Unabridged

1 hour 7 min

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz ... Read more

$27.99 CAD or Free with Kobo Plus

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz
... Read more
Audiobook

Crystallizing Public Opinion

by Edward Bernays ...

Narrated by Jonathan Quinn ...

Unabridged

4 hours 26 min

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... Read more

$17.99 CAD or Free with Kobo Plus

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold
... Read more
Audiobook

Lenguaje sin palabras

by Bárbara Tijerina ...

Narrated by Bárbara Tijerina ...

Unabridged

2 hours 52 min

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te ... Read more

$17.99 CAD

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te
... Read more
Audiobook

Propaganda (Deluxe Edition)

Includes Bonus Book: Crystallizing Public Opinion

by Edward Bernays ...

Narrated by Mitch Horowitz, Sean Pratt ...

Unabridged

9 hours 41 min

“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward BernaysFirst published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the ... Read more

$41.99 CAD

“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward BernaysFirst published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the
... Read more
Audiobook

The Age of Outrage

How to Lead in a Polarized World

by Karthik Ramanna ...

Narrated by L.J. Ganser ...

Unabridged

7 hours 46 min

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People ... Read more

$27.99 CAD

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People
... Read more
Audiobook

This Book Can Make You Famous

by Jeffrey Goldsmith ...

Narrated by A Friend of Jeff's ...

Unabridged

4 hours 34 min

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang ... Read more

$13.99 CAD or Free with Kobo Plus

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang
... Read more

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Public Relations Audiobooks

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