This book introduces emerging artificial intelligence (AI) technologies and their potential to reshape the marketing landscape, offering a forward-looking perspective on the future of marketing strategies. It leverages AI for enhanced customer engagement, brand building, and business excellence. From understanding customer behaviour in the AI era to strategically integrating AI-driven technologies, Artificial Intelligence for Marketing Strategies: Real-Life Applications and Case St...

This book reimagines education in today’s Artificial Intelligence (AI) world and the Fourth Industrial Revolution. Artificial intelligence will drastically affect every industry and sector, and education is no exception. This book aims at how AI may impact the teaching and learning process in education. This book is designed to demystify AI for teachers and learners. This book will help improve education and support institutions in the phenomena of the emergence of AI in teaching and learn...

"The AI Revolution in HR - How to Stay Ahead of the Game" is a comprehensive guide that explores the impact of artificial intelligence on recruitment and hiring practices in Human Resource Management.As the use of AI continues to grow in HR, this book provides a detailed understanding of how it is transforming traditional HR practices, and what opportunities and challenges it presents for HR professionals. The book covers a range of topics, from the basics of AI and its application...

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.The book features chapters on cutting-edge topics, includ...

Technological breakthroughs relating to artificial intelligence has redefined business operations worldwide. For example, the ways in which data is captured, processed, and utilized to optimize customer interactions has grown by leaps and bounds. The change is redefining the structural dynamics of business strategy, economic theory, and management concepts. Leading technology companies around the world have expanded their research in artificial intelligence. With IBM’s launch of Watson, a ...

How can you harness the power of AI to drive business transformation and unlock new growth?Artificial Intelligence for Business by Kamales Lardi is a strategic guide for senior leaders ready to turn AI into real-world business value. Focused on implementation and impact, it helps decision-makers evaluate opportunities, manage complexity and lead with confidence.Covering both foundational insight and advanced integr...

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains. Tools like ChatGPT mark just the beginning of Context Aware AI—systems that grasp both the content and intent of unstructured human inp...

Are you ready to unlock the future of learning? "Fundamentals of AI in Education Technology" invites educators, technologists, and lifelong learners to explore the groundbreaking intersection of artificial intelligence and education. As classrooms across the globe undergo a digital revolution, this essential guide reveals how AI can transform traditional teaching methods into dynamic learning experiences that cater to the diverse needs of every student. Discover how technology is not just ...

TURN ARTIFICIAL INTELLIGENCE INTO YOUR SMARTEST BUSINESS PARTNER What if AI could do more than just follow commands?What if it could think, plan, and act alongside you—amplifying your decisions, accelerating results, and unlocking new levels of innovation?Agentic Artificial Intelligence is your definitive playbook for working with the next generation of AI—systems that go beyo...

Winner of the 2025 Systems Thinking & Change Division Outstanding Book Award from the Association for Educational Communications and Technology!Teaching and Learning in the Age of Generative AI explores how educators can effectively harness the potential of artificial intelligence technologies while skillfully navigating its pedagogical, technical, ethical, institutional, and societal implications. The increasing accessibility of AI techno...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the rig...

AI in Education by Jihad Saffouri offers a compelling, forward-thinking exploration into the ways artificial intelligence is reshaping the landscape of teaching, learning, and educational equity. With a translator's nuance and an author's precision, Saffouri challenges both utopian and dystopian narratives, urging readers to confront the ethical, psychological, and pedagogical implications of AI's rapid rise in classrooms and curricula.Structured around key themes—such as personali...