Although anecdotal reports of loss of once-acquired reading ability was noticed in the individuals who had sustained brain damage as early as the year AD. 30, systematic enquires of alexia were not undertaken until the latter part of the nineteenth century. The two anatomo-pathological studies carried out by Dejerine in 1891 and 1892 mark the beginning of scholarly investigation of reading failure. Interestingly, the study of de velopmental reading disability also began to receive attentio...

The present volume is based on the proceedings of the Advanced Study Institute (ASI) sponsored by the North Atlantic Treaty Organization (NATO). The Institute was conducted at the beautiful Chateau de Bonas, near Toulouse, France in October, 1991. A number of scholars from different countries participated in the two-week institute on differential diagnosis and treatments of reading and writing problems. The accepted papers for this volume are divided into three sections: (a) Differential d...

Even though Specific Reading Disability (Dyslexia) has been clinically recognized as a developmental learning disorder for nearly a hundred years. only within the past two decades it has become the subject of major experimental investigation. Because. by definition. dyslexic children are of average or superior intelligence. it is often suspected that some arcane feature of the written language is responsible for the inordinate difficulty experienced by these children in learning to read. T...

The present volume is based on the proceedings of the Advanced Study Institute (AS I) sponsored by the North Atlantic Treaty Organization (NATO) held in Alvor, Algarve, Portugal. A number of scholars from different countries participated in the two-week institute on Cognitive and linguistic aspects of reading, writing, and spelling. The present papers are further versions with modifications and refinements from those presented at the Advanced Study Institute. Several people and organizatio...

There is a need for general theoretical principles describing/explaining effective design -- those which demonstrate "unity" and enhance comprehension and usability. Theories of cohesion from linguistics and of comprehension in psychology are likely sources of such general principles. Unfortunately, linguistic approaches to discourse unity have focused exclusively on semantic elements such as synonymy or anaphora, and have ignored other linguistic elements such as syntactic parallelism and...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book...

One of Moliere's gauche characters in Le Bourgeoise Gentilhomme re sponds with surprise when he learns that he has been speaking prose all his life. The apparent discovery, reflected in his comment, provides us with both the virtues and the difficulties in presenting "yet another book," especially one with a somewhat ambitious title as this one. The virtues may be cataloged under cross-fertilization among a number of disciplines which provides impetus to new ideas, work, and even dis cover...

In the past 30 years, the study of bilingualism processing has been conducted independently by two fields, psycholinguistics and sociolinguistics. This volume merges these two fields, addressing one of the tough problems dividing researchers in bilingualism, conceptually as well as methodologically. Joel Walters proposes a new approach to bilingualism processing--the Sociopragmatic-Psycholinguistic (SPPL) Model--which presents language as a social phenomenon. The author accomplishes this b...

How are two or more languages learned and contained in the same mind or the same community? This handbook presents an up-to-date view of the concept of multi-competence, exploring the research questions it has generated and the methods that have been used to investigate it. The book brings together psychologists, sociolinguists, Second Language Acquisition (SLA) researchers, and language teachers from across the world to look at how multi-competence relates to their own areas of study. Thi...

The National Association of Bilingual Education (NABE) published electronic issues of Volumes 1 and 2 of the NABE Journal of Research and Practice to offer archival records of 2002 and 2003 NABE conferences presentations. Beginning with Volume 3, the title of the publication is changed to NABE Review of Research and Practice and is published by Lawrence Erlbaum Associates, Inc. for NABE.NABE Review of Research and Practice, Volume 3 fulfills the following...

How humans produce and understand language is clearly introduced in this textbook for students with only a basic knowledge of linguistics. With a logical, flexible structure Introducing Psycholinguistics steps through the central topics of production and comprehension of language and the interaction between them. Students will gain an understanding of the processes and representations involved in language use, aided by a comprehensive glossary, concepts defined in the margins and online fl...