Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small co...

In a world that worships speed, “move fast and break things” has broken more than we bargained for. In a world of AI and automation, Content scrolls by, decisions get rubber-stamped, relationships flatten into emoji reactions - and somehow we still feel behind. Valuable Friction makes the unhurried, counter-intuitive case that the surest path to differentiation isn’t one more productivity hack but a well-placed pause. Marketing strategist and storyteller Robert Rose guides you through four...

A critical reason this is (well, maybe not THE best) a useful book is that YOU do the work! The more you apply what you learn and understand, the greater your growth. This is not a quick fix book, but one to assist you in a lifelong journey of self-discovery. It is difficult to understand what another person really thinks or feels, because it is dangerous to your career, your relationships, and even your existence. You can learn to know who you really are. As you travel you will find thing...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...

Even though the incidents occurred in 1978, TEACHER UNDER A MICROSCOPE examines ongoing issues in education through the eyes and ears of trained observers and evaluators. They observe, comment, and critique everything I say and do.The intake and exit interviews explore my philosophy of education as well as my comments and responses to their questions about what I actually did and why I did it. The conflicts between a disturbed principal (who was backed by the District) and me demon...

Throughout the 20th Century theorists and teachers argued about the best way to teach reading. In California, when the whole language approach was in vogue, many teachers were forced to ignore phonics. I said forced and this was true. Either they had to teach phonics secretly or they would be insulted, degraded, and intimidated to teach using whole language. I ignored it like I had every other dictate that came from above that I knew was the latest way to teacher-proof the curriculum. Many...

To get into this let me first reprise what I said about "MICROSCOPE," because these two books are part of the same research project and are related.Even though the incidents occurred in 1978, "TEACHER UNDER A MICROSCOPE" examines ongoing issues in education through the eyes and ears of trained observers and evaluators. They observe, comment, and critique everything I say and do. The intake and exit interviews explore my philosophy of education as well as my comments and responses t...

Be an elementary teacher? In 1958 this was not even a consideration. I was going to be a child psychiatrist and novelist. I hadnt done any writing during my four years in the U.S. Air Force, but I had functioned as a psychologist-social worker. At twenty-one I had my own office and I was giving marriage counseling to noncommissioned officers and officers who were decades older than I was. I had practical experience doing individual and group therapy and even used psychodrama techniques. Th...

How does a teacher become a more creative teacher?In THEY TOUCHED MY LIFE I demonstrated through the events as teaching stories what I considered the characteristics and behaviors necessary for being an effective teacher. I portrayed a situation, explained what I did, and then I offered brief comments about what I learned.Besides entertaining you, I hoped to show you what teachers and children face in their daily efforts to survive in an environment that is too often trauma...

Written from the perspective of a Technical Project Manager, this study presents a scenario for a complete “shift left” software development effort. It brings considerations for Test and Support as early as the Inception Stage. Based on an innovative model - Development Process Activity Cycles (DPAC) - this representation allows visualization of progress including recursive activities. The model is based on an interpretation of the Deming quality cycle of Plan Do, Check Act (PDCA). Periodi...

Learn how to represent the "unrepresentable" by respecting your client, using your fear to your advantage, telling the jury the truth about the weaknesses of your case, and building trust relationships with jury members that enable them to advocate for your client during deliberations.Robert Rose will teach you how to become a warrior and win more of your trials than you ever thought possible. Discover how to take charge of the courtroom by standing up for your clients and telling ...