This open access book presents a unique collection of practical examples from the field of pharma business management and research. It covers a wide range of topics such as: 'Brexit and its Impact on pharmaceutical Law - Implications for Global Pharma Companies', 'Implementation of Measures and Sustainable Actions to Improve Employee's Engagement', 'Global Medical Clinical and Regulatory Affairs (GMCRA)', and 'A Quality Management System for R&D Project and Portfolio Management in a Pharma...

From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes that matter to patients.To address the growing crises confronting the global health sector, health systems need to deliver better health outcomes to patients for the money spent, an approach known as value-based health care. Contrary to traditional approaches to health-sy...

A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Han...

This book is a Fast Facts for students considering the NP track, NP students, and new NPs - a quick all-in-one read that features what you "really need to know"about NP education and practice. It incorporates humor and real-life examples, useful tips, comparative salary tables, and other ready to access resources, such as professional organizations, networks, associations, and websites. Included is discussion on the history of the nurse practitioner (NP) role and the coming practice degree...

Healthcare systems worldwide are swamped with demand, short of resources, and ill-equipped to respond to global health crises like COVID-19. This book is a guide for reforming healthcare delivery.The way we organize care matters, and the people best positioned to drive this are the clinicians who deliver care. The book offers a framework for transforming healthcare delivery that covers operational design, change management, long-term learning, and organizational en...

A hands-on, analytics road map for health industry leadersThe industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate analytics guide for the health industry leader, this essential book eq...

Prose Award Finalist for Nursing and Allied Health Services Category!Awarded First Place in the AJN 2022 Book of the Year Awards in the Community/Public Health Category!"Practical Implementation Science: Moving Evidence Into Action provides the ideal text for a master’s-level implementation science course. It fills an important gap by focusing on building skills among trainees whose careers will focus more on implementa...

Designated a Doody's Core Title!*"This is a wonderful resource for current and future nurse practitioners. The information is valuable and timely. This is an essential addition to resource libraries for nurse practitioners."*Score: 100, 5 stars--Doody'sThis book serves as an authoritative reference designed for nurse practitioners (NPs), masters and doctoral level students, and administrators interested in developing and ma...

This text provides comprehensive advice on how to build a successful grant proposal, from the top down and from the bottom up. Editor Robert J. Sternberg gathers editorial expertise from distinguished members of associations in the Federation of Associations of Behavioral and Brain Sciences, which includes some of the most successful grant applicants and grant givers in the field of brain and behavioral sciences. The chapter authors offer readers practical advice on planning, executing, su...

The delivery of, and access to, health care—including mental health care—is evolving more rapidly now than ever before. As the current cohort of psychiatric administrators and leaders approach the end of their careers, two options remain: abdicating leadership to nonclinical administrators or nonpsychiatric physicians or equipping a future generation of psychiatric leaders to advocate on behalf of providers and patients.Arguing that the latter is essential to a strong behavioral he...

This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on h...

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketin...