This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.In this book, le...

This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airpor...

The #1 New York Times bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright.On a winter day in 1903, in the Outer Banks of North Carolina, two brothers—bicycle mechanics from Dayton, Ohio—changed history. But it would take the world some time to believe that the age of flight had begun, with the first powered machine...

Patent Ease! The New Extraordinary Book that everyone is talking about, has made it possible to finally patent that idea of yours for free! It's the "How to Write Your Own Patent" book for beginners! Because, lets face it... you're a beginner, not a dummy!Finally! Now writing a patent yourself could not be easier, thanks to a new book by the previously published author Wayne Hoss. Wayne has many years of Patent Application experience, and his new book literally makes writing your ow...

Business Analysts: Chart Your Path to Success with Creative Solutions to Complex Business Problems!Business in the 21st century is rife with complexity. To leverage that complexity and guide an organization through these turbulent times, today's business analyst must transition from a tactical, project-focused role to a creative, innovative role.The path to this transition—and the tools to accomplish it—are presented in this new book by acclaimed author Kathl...

Yes, science can be made fun and easy! This book features the solar system in all its glory. You can see pictures of the planets and the galaxy in full color. The layout is definitely going to amaze and delight a child. As a result, learning becomes highly entertaining. Grab a copy today!

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to thi...

Marianne J. Dyson recounts for us a time when women were making the first inroads into space flight control, a previously male-dominated profession. The story begins with the inspiration of the Apollo 11 landing on the Moon and follows the challenges of pursuing a science career as a woman in the 70s and 80s, when it was far from an easy path.Dyson relates the first five space shuttle flights from the personal perspective of mission planning and operations in Houston at th...

Requirements engineering is one of the most complex and at the same time most crucial aspects of software engineering. It typically involves different stakeholders with different backgrounds. Constant changes in both the problem and the solution domain make the work of the stakeholders extremely dynamic. New problems are discovered, additional information is needed, alternative solutions are proposed, several options are evaluated, and new hands-on experience is gained on a daily basis. Th...

This book provides an overview of key topics related to space business and management. Case studies and an integrative section are included to illustrate the fundamental concepts and to build intuition. Key topics in the field, such as risk management and cost management, are covered in detail.

Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have gone before. This innovative book examines how new generations of the workplace and workforce will be shaped in the future and shows organizations the ways in which they will have to adapt to succeed.

This book aims to identify promising future developmental opportunities and applications for Tech Mining. Specifically, the enclosed contributions will pursue three converging themes:The increasing availability of electronic text data resources relating to Science, Technology and Innovation (ST&I).The multiple methods that are able to treat this data effectively and incorporate means to tap into human expertise and interests.Translati...