The Metaverse is emerging as a transformative force, reshaping industries, consumer behaviour, and societal interactions in the era of digital transformation. Metaverse Dynamics: Exploring the Intersection of Technology, Business Transformation, and User Experience offers a deep exploration of the Metaverse phenomenon, its evolution, and its profound implications for businesses, individuals, and society. This interdisciplinary collection delves into the technological, sociological...

The integration of Environmental, Social, and Governance (ESG) factors has become imperative for businesses and investors alike in navigating the complexities of sustainable development. By prioritizing ESG, companies encourage skill development in areas like environmental management, ethical leadership, and stakeholder engagement. This approach not only enhances long-term resilience and profitability but also equips employees with the competencies needed to address complex global challeng...

If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, changing and needs to be updated. For this reason, businesses that have not yet implemented their dig...

This book provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) involved and details the impact, the decision-making process, and the interplay between technologies, business models, and operations.Managing the Digital Transformation: Aligning Technologies, Business Models, and Operations provides frameworks and models to support digital transformation...

The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.This book presents the main trends in International Business, with special emphasis on how these trends can shape and help propel the field forward. Covering a variety of timely topics, from AI to the belt and road initiative, the book enhances our understanding of how and why technology, funding, policies, manageria...

The Fourth Industrial Revolution means the widespread digitization of economic processes using more economical and efficient production technologies. Orientation towards productivity, flexibility and low production costs results in a slow process of dehumanization of industry and focus only on implementing digital technologies of Industry 4.0. A natural consequence of this trend is the concern of workers, governments and societies about new challenges and the role of humans in industry and...

The evolution of digital technologies transforms the global financial landscape, giving rise to innovative financial technologies (FinTech) that reshape traditional banking systems and redefine customer experiences. From mobile banking and blockchain to AI and digital payment platforms, financial institutions adopt technology-driven solutions to enhance efficiency, accessibility, and competitiveness. However, this digital transformation also introduces challenges related to cybersecurity, ...

In today's competitive economy, digital transformation and technology adoption is the most effective strategy for establishing a strong corporation. Technology also plays a significant role in digitalizing supply chain functions and systems. Product complexity and changing customer demands have compelled businesses to use technology to transform supply chain management and assist in monitoring and maintaining visibility throughout the movement of items in the supply chain to increase corpo...

With rise of digital innovations, sustainable service marketing is rapidly evolving, and these transformative developments are integral for virtual currencies. Digital assets, including cryptocurrencies and token-based systems, are increasingly being used to promote environmentally and socially responsible consumption behaviors. By aligning marketing strategies with sustainability goals, businesses can leverage virtual currencies to incentivize green choices, enhance customer engagement, a...

In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial intelligence in marketing, blockchain applications and more to provide theoretical and pr...

Environmental, social, and governance (ESG) considerations are becoming increasingly integral to entrepreneurial finance and business strategy, reshaping how startups attract investment and achieving long-term sustainability. As investors and consumers demand greater accountability and transparency, entrepreneurs are recognizing the strategic value of embedding ESG principles into their core operations from the outset. This shift not only influences capital-raising efforts but also drives ...