The Metaverse is emerging as a transformative force, reshaping industries, consumer behaviour, and societal interactions in the era of digital transformation. Metaverse Dynamics: Exploring the Intersection of Technology, Business Transformation, and User Experience offers a deep exploration of the Metaverse phenomenon, its evolution, and its profound implications for businesses, individuals, and society. This interdisciplinary collection delves into the technological, sociological...

Industry 4.0 has transformed how businesses work. It has revolutionized conventional production processes in an innovative way, enabling greater levels of efficiency across business functions as well as facilitating a more accurate and precise decision-making process. It has changed how businesses approach, understand, and use Internet and Big Data. Previously seen as a means of communication, internet today is the very heart of Industry 4.0 as it has become the ultimate conduit to busines...

If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, changing and needs to be updated. For this reason, businesses that have not yet implemented their dig...

This book provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) involved and details the impact, the decision-making process, and the interplay between technologies, business models, and operations.Managing the Digital Transformation: Aligning Technologies, Business Models, and Operations provides frameworks and models to support digital transformation...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the rig...

The Fourth Industrial Revolution means the widespread digitization of economic processes using more economical and efficient production technologies. Orientation towards productivity, flexibility and low production costs results in a slow process of dehumanization of industry and focus only on implementing digital technologies of Industry 4.0. A natural consequence of this trend is the concern of workers, governments and societies about new challenges and the role of humans in industry and...

In today's competitive economy, digital transformation and technology adoption is the most effective strategy for establishing a strong corporation. Technology also plays a significant role in digitalizing supply chain functions and systems. Product complexity and changing customer demands have compelled businesses to use technology to transform supply chain management and assist in monitoring and maintaining visibility throughout the movement of items in the supply chain to increase corpo...

In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial intelligence in marketing, blockchain applications and more to provide theoretical and pr...

Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations and Revenue Growth offers a visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. From AI-powered travel apps and mixed reality immersion to blockchain-enhanced customer trust, this comprehensive guide unveils how technology is revolutionizing every aspect of the gues...

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions.There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing thr...

Supply chains are networks. The concept of the supply chain is an oversimplification of the complex dynamics involved between the individuals, organizations, and resources required to produce and deliver a product. No firm exists in isolation, and every firm must operate in connection with other firms. As firms work together, they become organized into supply networks. Written by a leading authority on supply chain management, The Nature of Supply Networks synthesizes decades of r...

This book offers a comprehensive analysis of digital platforms as the driving force of the modern economy, exploring their evolution, governance, and integration across financial and supply chain ecosystems. It presents a synthesis of theories, strategic models, and empirical insights to address the complexities of platform economies, making it an essential resource for scholars, policymakers, and industry practitioners.The book is structured around core principles of digital platf...