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Data-Driven Marketing Essentials

A Complete Guide On How To Use Data To Grow Profits, Beat Competitors And Land More Clients | Essential Marketing Tips That Every Business Should Know

by Kasey Bradford ...

With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsThe days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit.Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are ... Read more

$8.23 CAD or Free with Kobo Plus

With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsThe days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit.Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are
... Read more
El Poder Del Análisis De Datos

Colección Libertad Financiera, #5

by León Libros, Mark K. Scott ...

Series Book 5 - Colección Libertad Financiera
El volumen de datos que circula diariamente en línea es absolutamente asombroso. Cada vez que expresas tu aprobación por una publicación, realizas una compra en línea o haces clic en un anuncio, se genera una gran cantidad de datos.Estos datos son un recurso valioso para empresas y gobiernos que buscan obtener una comprensión más profunda de su comportamiento y ejercer influencia.Mediante el uso ... Read more

$2.99 CAD or Free with Kobo Plus

El volumen de datos que circula diariamente en línea es absolutamente asombroso. Cada vez que expresas tu aprobación por una publicación, realizas una compra en línea o haces clic en un anuncio, se genera una gran cantidad de datos.Estos datos son un recurso valioso para empresas y gobiernos que buscan obtener una comprensión más profunda de su comportamiento y ejercer influencia.Mediante el uso
... Read more
Advanced Information Networking and Applications

Proceedings of the 38th International Conference on Advanced Information Networking and Applications (AINA-2024), Volume 5

Edited by Leonard Barolli ...

Series series Springer Nature Proceedings excluding Computer Science
This book covers the theory, design and applications of computer networks, distributed computing and information systems. Networks of today are going through a rapid evolution and there are many emerging areas of information networking and their applications. Heterogeneous networking supported by recent technological advances in low-power wireless communications along with silicon integration of ... Read more

$344.59 CAD

This book covers the theory, design and applications of computer networks, distributed computing and information systems. Networks of today are going through a rapid evolution and there are many emerging areas of information networking and their applications. Heterogeneous networking supported by recent technological advances in low-power wireless communications along with silicon integration of
... Read more
Web Development Made Simple

Master HTML, CSS, and JavaScript to Build Your First Websites

by Asher Grey ...

Web Development Made Simple is a clear and practical introduction to building modern websites using HTML, CSS, and JavaScript. Designed specifically for beginners, this book breaks down core web development concepts into easy-to-understand lessons that guide readers from basic principles to real, working web pages.Starting with how the web functions, readers learn how to structure content using ... Read more

$9.89 CAD

Web Development Made Simple is a clear and practical introduction to building modern websites using HTML, CSS, and JavaScript. Designed specifically for beginners, this book breaks down core web development concepts into easy-to-understand lessons that guide readers from basic principles to real, working web pages.Starting with how the web functions, readers learn how to structure content using
... Read more
Discount Quality for Responsible Data Science

Human-in-the-Loop for Quality Data

Edited by Barbara Pernici, Tiziana Catarci, Matteo Palmonari, Giovanni Simonini ...

Series series Intelligent Technologies and Robotics (R0)
This open access book presents a “discount”-quality approach to data preparation for scientific data analysis, a criticalprerequisite in modern applicationssuch as data analysis projects, Artificial Intelligence, and Machine Learning. It discusses advanced techniques for fosteringresponsible data science, i.e., designing sustainable data analysis pipelines based on Human-In-The-Loop (HITL) ... Read more

Free

This open access book presents a “discount”-quality approach to data preparation for scientific data analysis, a criticalprerequisite in modern applicationssuch as data analysis projects, Artificial Intelligence, and Machine Learning. It discusses advanced techniques for fosteringresponsible data science, i.e., designing sustainable data analysis pipelines based on Human-In-The-Loop (HITL)
... Read more
Hands-On Deep Learning with Apache Spark

Build and deploy distributed deep learning applications on Apache Spark

by Guglielmo Iozzia ...

Speed up the design and implementation of deep learning solutions using Apache SparkKey FeaturesExplore the world of distributed deep learning with Apache SparkTrain neural networks with deep learning libraries such as BigDL and TensorFlowDevelop Spark deep learning applications to intelligently handle large and complex datasetsBook DescriptionDeep learning is a subset of machine learning where ... Read more

$41.59 CAD or Free with Kobo Plus

Speed up the design and implementation of deep learning solutions using Apache SparkKey FeaturesExplore the world of distributed deep learning with Apache SparkTrain neural networks with deep learning libraries such as BigDL and TensorFlowDevelop Spark deep learning applications to intelligently handle large and complex datasetsBook DescriptionDeep learning is a subset of machine learning where
... Read more
Advanced Information Networking and Applications

Proceedings of the 39th International Conference on Advanced Information Networking and Applications (AINA-2025), Volume 6

Edited by Leonard Barolli ...

Series series Springer Nature Proceedings excluding Computer Science
Networks of today are going through a rapid evolution and there are many emerging areas of information networking and their applications. Heterogeneous networking supported by recent technological advances in low power wireless communications along with silicon integration of various functionalities such as sensing, communications, intelligence and actuations are emerging as a critically important ... Read more

$267.69 CAD

Networks of today are going through a rapid evolution and there are many emerging areas of information networking and their applications. Heterogeneous networking supported by recent technological advances in low power wireless communications along with silicon integration of various functionalities such as sensing, communications, intelligence and actuations are emerging as a critically important
... Read more
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Edited by Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T ...

Series series Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and ... Read more

$107.17 CAD

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and
... Read more
Achieving Sustainable Business Through AI, Technology Education and Computer Science

Volume 3: Business Sustainability and Artificial Intelligence Applications

Edited by Allam Hamdan ...

Series series Intelligent Technologies and Robotics (R0)
This book focuses on the symbiotic relationship between sustainable practices and cutting-edge AI technologies, offering insights into how businesses can thrive in a rapidly evolving landscape. This book discovers how AI is revolutionizing sustainability efforts, driving efficiency, and fostering a greener tomorrow. From smart energy management to ethical supply chain practices, this book is a ... Read more

$318.99 CAD

This book focuses on the symbiotic relationship between sustainable practices and cutting-edge AI technologies, offering insights into how businesses can thrive in a rapidly evolving landscape. This book discovers how AI is revolutionizing sustainability efforts, driving efficiency, and fostering a greener tomorrow. From smart energy management to ethical supply chain practices, this book is a
... Read more
Stratégies et techniques rhétoriques dans les discours spécialisés

Edited by Fanny Domenec, Catherine Resche ...

Series Book 5 - Aspects linguistiques et culturels des discours spécialisés
Quel dénominateur commun permet de relier des discours produits par les acteurs de sphères d’activité aussi variées que la recherche scientifique, l’architecture, les think tanks, le monde de l’entreprise, les banques centrales, le droit, les médias et la publicité, sinon qu’ils relèvent tous de domaines spécialisés, académiques ou professionnels ? En réalité, ils ont tous pour objet de convaincre ... Read more

$67.99 CAD

Quel dénominateur commun permet de relier des discours produits par les acteurs de sphères d’activité aussi variées que la recherche scientifique, l’architecture, les think tanks, le monde de l’entreprise, les banques centrales, le droit, les médias et la publicité, sinon qu’ils relèvent tous de domaines spécialisés, académiques ou professionnels ? En réalité, ils ont tous pour objet de convaincre
... Read more
How to Make Things Faster

Lessons in Performance from Technology and Everyday Life

by Cary Millsap ...

Slow systems are frustrating. They waste time and money. But making consistently great decisions about performance can be easy, if you understand what's going on. This book explains in a clear and thoughtful voice why systems perform the way they do. It's for anybody who's curious about how computer programs and other processes use their time and about what you can do to improve them.Through a mix ... Read more

$47.99 CAD

Slow systems are frustrating. They waste time and money. But making consistently great decisions about performance can be easy, if you understand what's going on. This book explains in a clear and thoughtful voice why systems perform the way they do. It's for anybody who's curious about how computer programs and other processes use their time and about what you can do to improve them.Through a mix
... Read more
Tablas dinámicas y Gráficas para Excel

by A. J. Wright ...

Este libro puede ser utilizado como un tutorial o una guía de referencia rápida. Está desarrollado para usuarios quienes se sienten confortables con las bases de Microsoft® Excel® y ahora están listos para aprovechar esta habilidad mediante el aprendizaje de tablas dinámicas y gráficos.Este libro asume que ya sabes como crear, abrir, salvar y modificar hojas de Excel® y que estás familiarizado de ... Read more

$13.99 CAD

Este libro puede ser utilizado como un tutorial o una guía de referencia rápida. Está desarrollado para usuarios quienes se sienten confortables con las bases de Microsoft® Excel® y ahora están listos para aprovechar esta habilidad mediante el aprendizaje de tablas dinámicas y gráficos.Este libro asume que ya sabes como crear, abrir, salvar y modificar hojas de Excel® y que estás familiarizado de
... Read more
Blockchain Development for Finance Projects

Building next-generation financial applications using Ethereum, Hyperledger Fabric, and Stellar

by Ishan Roy ...

A practical blockchain handbook designed to take you through implementing and re-engineering banking and financial solutions and workflows using eight step-by-step projects Key FeaturesImplement various end-to-end blockchain projects and learn to enhance present-day financial solutionsUse Ethereum, Hyperledger, and Stellar to build public and private decentralized applicationsAddress complex ... Read more

$41.59 CAD or Free with Kobo Plus

A practical blockchain handbook designed to take you through implementing and re-engineering banking and financial solutions and workflows using eight step-by-step projects Key FeaturesImplement various end-to-end blockchain projects and learn to enhance present-day financial solutionsUse Ethereum, Hyperledger, and Stellar to build public and private decentralized applicationsAddress complex
... Read more
Knowledge Discovery in Big Data from Astronomy and Earth Observation

Astrogeoinformatics

Edited by Petr Skoda, Fathalrahman Adam ...

Knowledge Discovery in Big Data from Astronomy and Earth Observation: Astrogeoinformatics bridges the gap between astronomy and geoscience in the context of applications, techniques and key principles of big data. Machine learning and parallel computing are increasingly becoming cross-disciplinary as the phenomena of Big Data is becoming common place. This book provides insight into the common ... Read more

$106.39 CAD

Knowledge Discovery in Big Data from Astronomy and Earth Observation: Astrogeoinformatics bridges the gap between astronomy and geoscience in the context of applications, techniques and key principles of big data. Machine learning and parallel computing are increasingly becoming cross-disciplinary as the phenomena of Big Data is becoming common place. This book provides insight into the common
... Read more
Mastering Machine Learning with R

Advanced prediction, algorithms, and learning methods with R 3.x

by Cory Lesmeister, Doug Ortiz, Vikram Dhillon, Miroslav Kopecky ...

Master machine learning techniques with R to deliver insights in complex projectsKey Features\[\*\] Understand and apply machine learning methods using an extensive set of R packages such as XGBOOST\[\*\] Understand the benefits and potential pitfalls of using machine learning methods such as Multi-Class Classification and Unsupervised Learning\[\*\] Implement advanced concepts in machine learning ... Read more

$47.19 CAD or Free with Kobo Plus

Master machine learning techniques with R to deliver insights in complex projectsKey Features\[\*\] Understand and apply machine learning methods using an extensive set of R packages such as XGBOOST\[\*\] Understand the benefits and potential pitfalls of using machine learning methods such as Multi-Class Classification and Unsupervised Learning\[\*\] Implement advanced concepts in machine learning
... Read more
Cyber-Physical Systems

Digital Technologies and Applications

Edited by Alla G. Kravets, Alexander A. Bolshakov, Maxim V. Shcherbakov ...

Series series Engineering (R0)
This book offers ideas to help improve digital technologies and increase their efficiency during implementation and application for researchers and practitioners.The outstanding position of the book among others is that it dwells with cyber-physical systems’ progress and proposes ideas and finding around digital tools and technologies and their application. A distinguished contribution is in ... Read more

$192.19 CAD

This book offers ideas to help improve digital technologies and increase their efficiency during implementation and application for researchers and practitioners.The outstanding position of the book among others is that it dwells with cyber-physical systems’ progress and proposes ideas and finding around digital tools and technologies and their application. A distinguished contribution is in
... Read more
Building the Agile Enterprise

With Capabilities, Collaborations and Values

by Fred A. Cummins ...

Series series The MK/OMG Press
Building the Agile Enterprise with Capabilities, Collaborations and Values, Second Edition covers advances that make technology more powerful and pervasive while, at the same time, improving alignment of technology with business. Using numerous examples, illustrations, and case studies, Fred Cummins, an industry expert, author and former fellow with EDS and Hewlett Packard, updates his first ... Read more

$53.59 CAD

Building the Agile Enterprise with Capabilities, Collaborations and Values, Second Edition covers advances that make technology more powerful and pervasive while, at the same time, improving alignment of technology with business. Using numerous examples, illustrations, and case studies, Fred Cummins, an industry expert, author and former fellow with EDS and Hewlett Packard, updates his first
... Read more
Mastering Java for Data Science

Analytics and more for production-ready applications

by Alexey Grigorev ...

Use Java to create a diverse range of Data Science applications and bring Data Science into productionKey Features\[\*\] An overview of modern Data Science and Machine Learning libraries available in Java\[\*\] Coverage of a broad set of topics, going from the basics of Machine Learning to Deep Learning and Big Data frameworks.\[\*\] Easy-to-follow illustrations and the running example of building ... Read more

$47.19 CAD or Free with Kobo Plus

Use Java to create a diverse range of Data Science applications and bring Data Science into productionKey Features\[\*\] An overview of modern Data Science and Machine Learning libraries available in Java\[\*\] Coverage of a broad set of topics, going from the basics of Machine Learning to Deep Learning and Big Data frameworks.\[\*\] Easy-to-follow illustrations and the running example of building
... Read more
Problemas de la traducción automática español-alemán-español

Edited by Juan Cuartero Otal ...

Series Book 206 - Studien zur romanischen Sprachwissenschaft und interkulturellen Kommunikation
Si somos muy conscientes del giro radical e irreversible que la introducción de la Inteligencia Artificial y, más concretamente, la Traducción Automática ya han dado a la práctica diaria de la Traducción, resulta verdaderamente decisivo tener conciencia de las posibilidades y los límites, de las ventajas y los inconvenientes de estas nuevas herramientas. En las sesiones de trabajo de los dos ... Read more

$62.69 CAD

Si somos muy conscientes del giro radical e irreversible que la introducción de la Inteligencia Artificial y, más concretamente, la Traducción Automática ya han dado a la práctica diaria de la Traducción, resulta verdaderamente decisivo tener conciencia de las posibilidades y los límites, de las ventajas y los inconvenientes de estas nuevas herramientas. En las sesiones de trabajo de los dos
... Read more
Microsoft Power Platform Instalado E Funcionando

by Jideon Francisco Marques ...

O livro começa com o básico, explicando o que são low-code e no-code e mostrando como maximizar a eficiência na criação de aplicativos de negócios para uma organização. Em seguida, o livro descreve a base da Microsoft Power Platform, bem como todos os seus componentes e serviços. Os leitores começarão com exercícios práticos imediatamente, começando com o provisionamento de um ambiente Power ... Read more

$16.99 CAD or Free with Kobo Plus

O livro começa com o básico, explicando o que são low-code e no-code e mostrando como maximizar a eficiência na criação de aplicativos de negócios para uma organização. Em seguida, o livro descreve a base da Microsoft Power Platform, bem como todos os seus componentes e serviços. Os leitores começarão com exercícios práticos imediatamente, começando com o provisionamento de um ambiente Power
... Read more
Hands-on NumPy for Numerical Analysis

Unlock NumPy with Google Colab for High-Performance Numerical Computing and Optimizing Numerical Data Analysis (English Edition)

by Rituraj Dixit ...

Unlock the Power of NumPy to Accelerate Data Analysis and Computing.Key Features● Master NumPy concepts with hands-on examples and real-world use cases.● Learn efficient numerical data analysis and performance optimization.● Explore advanced NumPy functions for data science and ML workflows.Book DescriptionNumPy is the backbone of numerical computing in Python, powering everything from s... ... Read more

$27.99 CAD or Free with Kobo Plus

Unlock the Power of NumPy to Accelerate Data Analysis and Computing.Key Features● Master NumPy concepts with hands-on examples and real-world use cases.● Learn efficient numerical data analysis and performance optimization.● Explore advanced NumPy functions for data science and ML workflows.Book DescriptionNumPy is the backbone of numerical computing in Python, powering everything from s...
... Read more
Building Tomorrow: Unleashing the Potential of Artificial Intelligence in Construction

by Fulvio Re Cecconi, Ania Khodabakhshian, Luca Rampini ...

Series series Intelligent Technologies and Robotics (R0)
This book explores the transformative impact of artificial intelligence (AI) on the construction industry, examining its readiness for widespread integration and its potential to reshape various facets of the construction lifecycle. It introduces the concept of a readiness metric tailored to the construction sector, providing a comprehensive framework for assessing and improving AI adoption. The ... Read more

$70.49 CAD

This book explores the transformative impact of artificial intelligence (AI) on the construction industry, examining its readiness for widespread integration and its potential to reshape various facets of the construction lifecycle. It introduces the concept of a readiness metric tailored to the construction sector, providing a comprehensive framework for assessing and improving AI adoption. The
... Read more
Cyber Security Intelligence and Analytics

The 6th International Conference on Cyber Security Intelligence and Analytics (CSIA 2024), Volume 2

Edited by Zheng Xu, Saed Saleh Al Rabaee, Octavio Loyola-González, Nurul Hidayah Ab Rahman ...

Series series Springer Nature Proceedings excluding Computer Science
This book delves into the latest advancements and innovations in big data analytics as applied to cyber-physical systems within smart city frameworks. Key themes include the integration of IoT, AI, and machine learning for enhanced urban management, sustainable development, and improved quality of life. The book showcases cutting-edge research, practical case studies, and expert insights, making ... Read more

$267.69 CAD

This book delves into the latest advancements and innovations in big data analytics as applied to cyber-physical systems within smart city frameworks. Key themes include the integration of IoT, AI, and machine learning for enhanced urban management, sustainable development, and improved quality of life. The book showcases cutting-edge research, practical case studies, and expert insights, making
... Read more
Natural Language Processing with Spark NLP

Learning to Understand Text at Scale

by Alex Thomas ...

If you want to build an enterprise-quality application that uses natural language text but aren’t sure where to begin or what tools to use, this practical guide will help get you started. Alex Thomas, principal data scientist at Wisecube, shows software engineers and data scientists how to build scalable natural language processing (NLP) applications using deep learning and the Apache Spark NLP ... Read more

$67.99 CAD

If you want to build an enterprise-quality application that uses natural language text but aren’t sure where to begin or what tools to use, this practical guide will help get you started. Alex Thomas, principal data scientist at Wisecube, shows software engineers and data scientists how to build scalable natural language processing (NLP) applications using deep learning and the Apache Spark NLP
... Read more

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