Relations publiques dans Marketing et ventes et Commerce et finance Livres audio

Livre audio

The Age of Outrage

How to Lead in a Polarized World

par Karthik Ramanna ...

Lu par L.J. Ganser ...

Version Longue

7 heure 46 min

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People
... En savoir plus
Livre audio

Propaganda (Original Classic 1928 Edition)

The Definitive and Complete Masterwork on Public Relations

par Edward Bernays ...

Lu par Sean Pratt ...

Version Longue

4 heure 2 min

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals ... En savoir plus

$27.99 CAD

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals
... En savoir plus
Livre audio

Why So Many Jobs Feel Useless in Today’s World

Discover why so many jobs feel useless today! Unleash captivating audio insights for profound understanding.

par Bastian Cresswell ...

Lu par Nick Porter ...

Version Longue

2 heure 21 min

Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe... ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe...
... En savoir plus
Livre audio

Stories That F*cking Matter

Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

par Garrett McClure, Steven LeVine ...

Lu par Josh Rivedal ...

Version Longue

4 heure 6 min

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in ... En savoir plus

$26.99 CAD ou Gratuit avec Kobo Plus

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in
... En savoir plus
Livre audio

Launch Your Platform

A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

par Jonathan Milligan ...

Lu par Jonathan Milligan ...

Collections Livre audio : 2 - Your Message Matters
Version Longue

4 heure 12 min

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to ... En savoir plus

$15.99 CAD ou Gratuit avec Kobo Plus

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to
... En savoir plus
Livre audio

13 Forgotten Mind Control Secrets

How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed.

par Ronald Gill ...

Lu par Global Audio Productions ...

Version Longue

4 heure 3 min

From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the
... En savoir plus
Livre audio

Crisis Management in the Age of Social Media: A Practical Playbook for Leaders Under Fire

par Nathan Sloane ...

Lu par Nathan Sloane ...

Version Longue

2 heure 17 min

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into ... En savoir plus

$13.99 CAD ou Gratuit avec Kobo Plus

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into
... En savoir plus
Livre audio

Power of Guest Podcasting, The

How to Get Booked, Build Authority, and Grow Your Business

par Brandon Leibowitz ...

Lu par Brandon Leibowitz ...

Version Longue

6 heure 40 min

Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business ... En savoir plus

$6.86 CAD ou Gratuit avec Kobo Plus

Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business
... En savoir plus
Livre audio

丁菱娟說公關

par 丁菱娟 ...

Lu par 丁菱娟 ...

Version Longue

2 heure 16 min

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07
... En savoir plus
Livre audio

Pitch Perfect

How to Say It Right the First Time, Every Time

par Bill McGowan ...

Lu par Bill McGowan ...

Version Longue

7 heure 52 min

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... En savoir plus

$32.99 CAD

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify,
... En savoir plus
Livre audio

Más vale estar solo que mal acompañado

La soledad puede ser el mejor refugio cuando la otra opción es un mal acompañante.

par Yeismar González ...

Lu par Yeismar González ...

Collections Livre audio : 1 - La soledad puede ser un regalo.
Version Longue

16 min

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el ... En savoir plus

$3.99 CAD ou Gratuit avec Kobo Plus

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el
... En savoir plus
Livre audio

Making Friends: The Ultimate Guide To Win Friends and Influence People for Socially Challenged Teens and Adults

par Maxwell W. Northern ...

Lu par John Hays ...

Version Longue

22 min

Do you find it difficult to meet people and make new friends?Are you shy, introverted or just don’t have the opportunities to get out and socialize?Would you like to change this and build a wide circle of friends to have fun with?We all need friends. Some of us need a large circle of them while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

Do you find it difficult to meet people and make new friends?Are you shy, introverted or just don’t have the opportunities to get out and socialize?Would you like to change this and build a wide circle of friends to have fun with?We all need friends. Some of us need a large circle of them while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a
... En savoir plus
Livre audio

Brändimaailman 7 ihmettä

par Toni Lähde ...

Lu par Toni Lähde ...

Version Longue

7 heure 12 min

Mielikuvien voima on käänteentekevä.Lähikuvassa historian vaikutusvaltaisimpien brändien tarinat. Miten rakentuu myyttisten mittasuhteiden brändi?Mitä voimme oppia henkilöbrändäämisestä Aleksanteri Suurelta? Miten katolinen kirkko voi opettaa meille paljon enemmän kohdeyleisöistä, ostajapersoonista ja liiketoiminnan johdonmukaisesta brändirakentamisesta kuin esimerkiksi Tesla tai Patagonia.Toni ... En savoir plus

$20.49 CAD

Mielikuvien voima on käänteentekevä.Lähikuvassa historian vaikutusvaltaisimpien brändien tarinat. Miten rakentuu myyttisten mittasuhteiden brändi?Mitä voimme oppia henkilöbrändäämisestä Aleksanteri Suurelta? Miten katolinen kirkko voi opettaa meille paljon enemmän kohdeyleisöistä, ostajapersoonista ja liiketoiminnan johdonmukaisesta brändirakentamisesta kuin esimerkiksi Tesla tai Patagonia.Toni
... En savoir plus
Livre audio

Brought to You By

How Corporations Warped the Truth, Conned the Public, and Broke Democracy

par Amy Westervelt ...

Lu par Amy Westervelt ...

Version Longue

9 heure 28 min

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ... ... En savoir plus

$20.00 CAD

PRÉCOMMANDER

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ...
... En savoir plus
Livre audio

Sustainably Wealthy: Navigating Finance for a Greener Future

par Crysa Vornex ...

Lu par Digital Voice Madison G ...

Version Longue

1 heures 40 min

This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably ... En savoir plus

$6.07 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably
... En savoir plus
Livre audio

The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

par Chris Komisarjevsky ...

Lu par Walter Dixon ...

Version Longue

6 heure 28 min

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of ... En savoir plus

$38.99 CAD

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of
... En savoir plus
Livre audio

Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

par Nathaniel Briggs ...

Lu par Nathaniel Briggs ...

Version Longue

2 heure 16 min

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom ... En savoir plus

$13.99 CAD ou Gratuit avec Kobo Plus

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom
... En savoir plus
Livre audio

Persuasion

WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

par Eric Lefebvre ...

Lu par Edward Mora ...

Version Longue

3 heure 15 min

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... En savoir plus

$24.99 CAD ou Gratuit avec Kobo Plus

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible
... En savoir plus
Livre audio

13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

par Ronald Gill ...

Lu par Global Audio Productions ...

Version Longue

4 heure 43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... En savoir plus
Livre audio

Personal Branding: A Manifesto on Fame and Influence

par Isaac Mashman ...

Lu par Isaac Mashman ...

Version Longue

41 min

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes,
... En savoir plus
Livre audio

Good Is the New Cool

Market Like You Give a Damn

par Afdhel Aziz, Bobby Jones ...

Lu par Stephen Paul Aulridge, Jr. ...

Version Longue

6 heure 21 min

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... En savoir plus

$45.99 CAD ou Gratuit avec Kobo Plus

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still
... En savoir plus
Livre audio

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

par John Doorley, Fraser P. Seitel ...

Lu par Sean Pratt ...

Version Longue

7 heure 25 min

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... En savoir plus

$41.99 CAD

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... En savoir plus
Livre audio

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

par Amy Brann ...

Lu par Esther Wane ...

Collections series The Neuroscience of Business Series
Version Longue

6 heure 8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... En savoir plus

$23.75 CAD ou Gratuit avec Kobo Plus

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... En savoir plus
Livre audio

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

par Jeremy Goldman ...

Lu par Joe Geoffrey ...

Version Longue

7 heure 53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... En savoir plus

$41.99 CAD

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... En savoir plus

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