Relations publiques dans Marketing et ventes et Commerce et finance Livres audio

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Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

par Michael Levine ...

Lu par Tom Weiner ...

Version Longue

9 heure 21 min

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to ... En savoir plus

$27.99 CAD

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to
... En savoir plus
Livre audio

Guerrilla P.R.

How You Can Wage an Effective Publicity Campaign...without Going Broke

par Michael Levine ...

Lu par Christopher Hurt ...

Version Longue

8 heure 44 min

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.In ... En savoir plus

$55.99 CAD

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.In
... En savoir plus
Livre audio

Pitch Perfect

How to Say It Right the First Time, Every Time

par Bill McGowan ...

Lu par Bill McGowan ...

Version Longue

7 heure 52 min

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... En savoir plus

$32.99 CAD

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify,
... En savoir plus
Livre audio

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

par Bernd H. Schmitt ...

Lu par Walter Dixon ...

Version Longue

6 heure 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... En savoir plus

$48.99 CAD

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... En savoir plus
Livre audio

Smart Talk

par Melissa Vela-Williamson APR CDP ...

Lu par Melissa Vela-Williamson APR CDP ...

Version Longue

5 heure 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... En savoir plus

$22.99 CAD ou Gratuit avec Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... En savoir plus
Livre audio

La magia de la persuasión

par Pamela Jean Zetina ...

Lu par Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

Version Longue

9 heure 45 min

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... En savoir plus

$20.99 CAD

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... En savoir plus
Livre audio

Making Waves

PR strategies to transform your maritime business

par Ben Pinnington ...

Lu par Ben Pinnington ...

Version Longue

8 heure 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... En savoir plus

$23.99 CAD ou Gratuit avec Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... En savoir plus
Livre audio

Crystallizing Public Opinion

Complete and Original Edition

par Edward Bernays ...

Lu par Mitch Horowitz ...

Version Longue

5 heure 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... En savoir plus

$20.99 CAD

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... En savoir plus
Livre audio

Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

par Evan Nierman ...

Lu par Evan Nierman ...

Version Longue

4 heure 6 min

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... En savoir plus
Livre audio

Bang!

Getting Your Message Heard in a Noisy World

par Linda Kaplan Thaler, Robin Koval, Delia Marshall ...

Lu par Deborah Marlowe ...

Version Longue

7 heure 4 min

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... En savoir plus

$21.99 CAD

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
... En savoir plus
Livre audio

Brand Real

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

par Laurence Vincent ...

Lu par Joe Geoffrey ...

Version Longue

8 heure 1 min

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique ... En savoir plus

$38.99 CAD

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique
... En savoir plus
Livre audio

Complete Guide to Public Relations for SMEs, The

par Mark D. Wells ...

Lu par Owen Hawthorne ...

Version Longue

8 heure 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... En savoir plus
Livre audio

Alpha Female Bible

Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

par Michelle Martin ...

Lu par Cat James, Courtney Wall, Janine Martintc, Tania Shandro ...

Version Longue

13 heure 44 min

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, ... En savoir plus

$41.99 CAD ou Gratuit avec Kobo Plus

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience,
... En savoir plus
Livre audio

Power Publicity

par David R. Portney ...

Lu par David R. Portney ...

Version Longue

1 heures 7 min

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz
... En savoir plus
Livre audio

Crystallizing Public Opinion

par Edward Bernays ...

Lu par Jonathan Quinn ...

Version Longue

4 heure 26 min

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold
... En savoir plus
Livre audio

Lenguaje sin palabras

par Bárbara Tijerina ...

Lu par Bárbara Tijerina ...

Version Longue

2 heure 52 min

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te ... En savoir plus

$17.99 CAD

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te
... En savoir plus
Livre audio

Propaganda (Deluxe Edition)

Includes Bonus Book: Crystallizing Public Opinion

par Edward Bernays ...

Lu par Mitch Horowitz, Sean Pratt ...

Version Longue

9 heure 41 min

“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward BernaysFirst published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the ... En savoir plus

$41.99 CAD

“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward BernaysFirst published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the
... En savoir plus
Livre audio

The Age of Outrage

How to Lead in a Polarized World

par Karthik Ramanna ...

Lu par L.J. Ganser ...

Version Longue

7 heure 46 min

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People ... En savoir plus

$27.99 CAD

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People
... En savoir plus
Livre audio

This Book Can Make You Famous

par Jeffrey Goldsmith ...

Lu par A Friend of Jeff's ...

Version Longue

4 heure 34 min

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang ... En savoir plus

$13.99 CAD ou Gratuit avec Kobo Plus

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang
... En savoir plus
Livre audio

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

par David Meerman Scott ...

Lu par David Meerman Scott, Sean Pratt ...

Version Longue

16 heure 23 min

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern ... En savoir plus

$41.99 CAD

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern
... En savoir plus
Livre audio

Local & Product-Based Business Collection

How to Start a Residential Cleaning, T-Shirt Printing, and Vending Machine Business for Daily Profits and Cash Flow

par Johnny Nelson ...

Lu par Steve Bramham ...

Version Longue

4 heure 9 min

This powerful bundle includes three beginner-friendly guides to launching profitable local and product-based businesses with low startup costs and high earning potential. Whether you're interested in building a hands-on cleaning service, flipping custom apparel, or earning passive vending machine income, this audiobook gives you the tools and strategies to get started fast.In this collection, you ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

This powerful bundle includes three beginner-friendly guides to launching profitable local and product-based businesses with low startup costs and high earning potential. Whether you're interested in building a hands-on cleaning service, flipping custom apparel, or earning passive vending machine income, this audiobook gives you the tools and strategies to get started fast.In this collection, you
... En savoir plus
Livre audio

Networking Advantage, The

Building Powerful Connections to Grow Your Career or Business

par Ahmed Musa ...

Lu par Digital Voice Archie G ...

Version Longue

2 heure 25 min

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the
... En savoir plus
Livre audio

Relationship Management

par Introbooks Team ...

Lu par Andrea Giordani ...

Version Longue

35 min

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business
... En savoir plus
Livre audio

Despertando tu niño interior crea tu destino

par Eliecer Gómez Córdoba ...

Lu par Eliecer Gómez Córdoba ...

Version Longue

6 heure 26 min

Este audiolibro te hará tener una experiencia única porque es muy interactivo con el audio lector, viene muy completo para trabajar unos temas bien interesantes que es bueno conocer, para así poder comprender muchas cosas del diario vivir de cualquier persona en el mundo. La invitación es a que lo escuché en su totalidad y pueda sacar sus propias conclusiones. Este es un libro pensando y hecho ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

Este audiolibro te hará tener una experiencia única porque es muy interactivo con el audio lector, viene muy completo para trabajar unos temas bien interesantes que es bueno conocer, para así poder comprender muchas cosas del diario vivir de cualquier persona en el mundo. La invitación es a que lo escuché en su totalidad y pueda sacar sus propias conclusiones. Este es un libro pensando y hecho
... En savoir plus

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