Relations publiques dans Marketing et ventes et Commerce et finance Livres audio

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Speak With No Fear

par Mike Acker ...

Lu par Mike Acker ...

Version Longue

2 heure 49 min

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... En savoir plus

$10.19 CAD ou Gratuit avec Kobo Plus

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... En savoir plus
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Livre audio

Painavaa puhetta

par Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Lu par Ripsa Koskinen-Papunen ...

Version Longue

7 heure 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... En savoir plus

$25.09 CAD

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... En savoir plus
Livre audio

Livre audio

TikTok: How to Become Famous on Tik Tok

A Step-by-Step Guide for Beginners on How to Harness the Power of This New Hot Trend to Make Money, Gain Fame and grow Your Brand – TikTok 2020.

par Martin Baldron ...

Lu par Tom Brooks ...

Version Longue

3 heure 13 min

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For ... En savoir plus

$20.54 CAD ou Gratuit avec Kobo Plus

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For
... En savoir plus
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Livre audio

Зачем пиарщику линейка? Советы по измерению коммуникаций

par Лилия Глазова, Лилия Глазова ...

Lu par Александра Максимова ...

Version Longue

4 heure 7 min

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... En savoir plus
Livre audio

Livre audio

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

par Jeremy Goldman ...

Lu par Joe Geoffrey ...

Version Longue

7 heure 53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... En savoir plus

Prix courant $41.99 CAD Maintenant $28.84 CAD ou Gratuit avec Kobo Plus

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... En savoir plus
Livre audio

Livre audio

Inbound PR

The PR Agency's Manual to Transforming Your Business With Inbound

par Iliyana Stareva ...

Lu par Norah Tocci ...

Version Longue

4 heure 51 min

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to ... En savoir plus

Prix courant $27.99 CAD Maintenant $21.97 CAD ou Gratuit avec Kobo Plus

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to
... En savoir plus
Livre audio

Livre audio

Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

par T.J. Winick ...

Lu par Jeff Hoyt ...

Version Longue

6 heure 8 min

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... En savoir plus
Livre audio

Livre audio

Complete Guide to Public Relations for SMEs, The

par Mark D. Wells ...

Lu par Owen Hawthorne ...

Version Longue

8 heure 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... En savoir plus

$20.54 CAD ou Gratuit avec Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... En savoir plus
Livre audio

Livre audio

Crystallizing Public Opinion

par Edward Bernays ...

Lu par Jonathan Quinn ...

Version Longue

4 heure 26 min

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold
... En savoir plus
Livre audio

Livre audio

Stories That F*cking Matter

Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

par Garrett McClure, Steven LeVine ...

Lu par Josh Rivedal ...

Version Longue

4 heure 6 min

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in ... En savoir plus

$26.10 CAD ou Gratuit avec Kobo Plus

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in
... En savoir plus
Livre audio

Livre audio

Bang!

Getting Your Message Heard in a Noisy World

par Linda Kaplan Thaler, Robin Koval, Delia Marshall ...

Lu par Deborah Marlowe ...

Version Longue

7 heure 4 min

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... En savoir plus

$21.00 CAD

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
... En savoir plus
Livre audio

Livre audio

Public Relations: A Practical Guide to Building Trust, Managing Reputation, and Getting Media Coverage That Matters

par Adrian Collier ...

Lu par Adrian Collier ...

Version Longue

2 heure 7 min

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual
... En savoir plus
Livre audio

Livre audio

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

par Peter Coughter ...

Lu par TJ Johnson ...

Version Longue

4 heure 35 min

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation. ... En savoir plus

$21.97 CAD ou Gratuit avec Kobo Plus

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
... En savoir plus
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Livre audio

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

par Butch Meily ...

Lu par Butch Meily, Becky Parker ...

Version Longue

9 heure 47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... En savoir plus

$16.59 CAD ou Gratuit avec Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... En savoir plus
Livre audio

Livre audio

You’ve Got This

Seven Steps to a Life You Love

par Bec Brown ...

Lu par Bec Brown, Inga Campbell ...

Version Longue

5 heure 32 min

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders ... En savoir plus

$37.99 CAD

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders
... En savoir plus
Livre audio

Livre audio

Local & Product-Based Business Collection

How to Start a Residential Cleaning, T-Shirt Printing, and Vending Machine Business for Daily Profits and Cash Flow

par Johnny Nelson ...

Lu par Steve Bramham ...

Version Longue

4 heure 9 min

This powerful bundle includes three beginner-friendly guides to launching profitable local and product-based businesses with low startup costs and high earning potential. Whether you're interested in building a hands-on cleaning service, flipping custom apparel, or earning passive vending machine income, this audiobook gives you the tools and strategies to get started fast.In this collection, you ... En savoir plus

$27.49 CAD ou Gratuit avec Kobo Plus

This powerful bundle includes three beginner-friendly guides to launching profitable local and product-based businesses with low startup costs and high earning potential. Whether you're interested in building a hands-on cleaning service, flipping custom apparel, or earning passive vending machine income, this audiobook gives you the tools and strategies to get started fast.In this collection, you
... En savoir plus
Livre audio

Livre audio

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

par John Doorley, Fraser P. Seitel ...

Lu par Sean Pratt ...

Version Longue

7 heure 25 min

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... En savoir plus

Prix courant $41.99 CAD Maintenant $28.84 CAD ou Gratuit avec Kobo Plus

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... En savoir plus
Livre audio

Livre audio

Relationship Management

par Introbooks Team ...

Lu par Andrea Giordani ...

Version Longue

35 min

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business ... En savoir plus

$5.48 CAD ou Gratuit avec Kobo Plus

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business
... En savoir plus
Livre audio

Livre audio

Lenguaje sin palabras

par Bárbara Tijerina ...

Lu par Bárbara Tijerina ...

Version Longue

2 heure 52 min

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te ... En savoir plus

$17.99 CAD

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te
... En savoir plus
Livre audio

Livre audio

Brought to You By

How Corporations Warped the Truth, Conned the Public, and Broke Democracy

par Amy Westervelt ...

Lu par Amy Westervelt ...

Version Longue

9 heure 28 min

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ... ... En savoir plus

$20.00 CAD

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ...
... En savoir plus
Livre audio

Livre audio

Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

par Gregory V. Diehl ...

Lu par Luis Alberto ...

Version Longue

7 heure 25 min

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la ... En savoir plus

$19.79 CAD ou Gratuit avec Kobo Plus

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la
... En savoir plus
Livre audio

Livre audio

The Art of Money-Getting, or, Golden Rules for Making Money

par Phineas Taylor "P.T. Barnum" ...

Lu par Douglas Harvey ...

Version Longue

1 heures 27 min

Learn The 20 Time Tested Business Rules To Attract More Money, More Prospects and More Customers To You From "The Father Of Marketing" - PT BarnumSo read the copy for advertisements for The Art of Money Getting; or, Golden Rules for Making Money, a concise guide to the principles of sound business and financial management written by P. T. Barnum and published in 1880 as a 96-page paperback at the ... En savoir plus

$4.89 CAD ou Gratuit avec Kobo Plus

Learn The 20 Time Tested Business Rules To Attract More Money, More Prospects and More Customers To You From "The Father Of Marketing" - PT BarnumSo read the copy for advertisements for The Art of Money Getting; or, Golden Rules for Making Money, a concise guide to the principles of sound business and financial management written by P. T. Barnum and published in 1880 as a 96-page paperback at the
... En savoir plus
Livre audio

Livre audio

Launch Your Platform

A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

par Jonathan Milligan ...

Lu par Jonathan Milligan ...

Collections Livre audio : 2 - Your Message Matters
Version Longue

4 heure 12 min

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to ... En savoir plus

$15.05 CAD ou Gratuit avec Kobo Plus

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to
... En savoir plus
Livre audio

Livre audio

13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

par Ronald Gill ...

Lu par Global Audio Productions ...

Version Longue

4 heure 43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... En savoir plus

$20.54 CAD ou Gratuit avec Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... En savoir plus

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