Relations publiques dans Marketing et ventes et Commerce et finance Livres audio

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Livre audio

Speak With No Fear

par Mike Acker ...

Lu par Mike Acker ...

Version Longue

2 heure 49 min

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... En savoir plus

$10.19 CAD ou Gratuit avec Kobo Plus

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... En savoir plus
Livre audio

Livre audio

Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

par Trevor Young ...

Lu par Trevor Young ...

Version Longue

8 heure 56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... En savoir plus

$27.47 CAD ou Gratuit avec Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... En savoir plus
Livre audio

Livre audio

Good Is the New Cool

Market Like You Give a Damn

par Afdhel Aziz, Bobby Jones ...

Lu par Stephen Paul Aulridge, Jr. ...

Version Longue

6 heure 21 min

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... En savoir plus

$45.28 CAD ou Gratuit avec Kobo Plus

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still
... En savoir plus
Livre audio

Livre audio

Guerrilla P.R. Wired

Waging a Successful Publicity Campaign Online, Offline, and Everywhere In-Between

par Michael Levine ...

Lu par Lloyd James ...

Version Longue

11 heure 49 min

Guerilla P.R. Wired transports Michael Levine’s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today’s fast-moving, ... En savoir plus

$29.35 CAD

Guerilla P.R. Wired transports Michael Levine’s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today’s fast-moving,
... En savoir plus
Livre audio

Livre audio

Crisis Management in the Age of Social Media: A Practical Playbook for Leaders Under Fire

par Nathan Sloane ...

Lu par Nathan Sloane ...

Version Longue

2 heure 17 min

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into
... En savoir plus
Livre audio

Livre audio

Más vale estar solo que mal acompañado

La soledad puede ser el mejor refugio cuando la otra opción es un mal acompañante.

par Yeismar González ...

Lu par Yeismar González ...

Collections Livre audio : 1 - La soledad puede ser un regalo.
Version Longue

16 min

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el ... En savoir plus

$3.83 CAD ou Gratuit avec Kobo Plus

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el
... En savoir plus
Livre audio

Livre audio

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

par Amy Brann ...

Lu par Esther Wane ...

Collections series The Neuroscience of Business Series
Version Longue

6 heure 8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... En savoir plus

$23.75 CAD

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... En savoir plus
Livre audio

Livre audio

Trust Agents (Revised and Updated)

Using the Web to Build Influence, Improve Reputation, and Earn Trust

par Chris Brogan, Julien Smith ...

Lu par Chris Brogan, Julien Smith ...

Version Longue

7 heure 40 min

The revised and updated edition of the breakthrough bestsellerTrust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, ... En savoir plus

Prix courant $38.99 CAD Maintenant $28.84 CAD ou Gratuit avec Kobo Plus

The revised and updated edition of the breakthrough bestsellerTrust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice,
... En savoir plus
Livre audio

Livre audio

Advanced Public Speaking Techniques for Beginners

Refine Your Delivery, Stage Presence, and Audience Engagement for Impactful Presentations

par Ethan Kingsley ...

Lu par AI Voice HumanizeAudio.com ...

Version Longue

2 heure 5 min

This audiobook is narrated by an AI Voice. "In ""Advanced Public Speaking Techniques for Beginners,"" you'll discover practical strategies to elevate your speaking skills and deliver memorable presentations. Designed for newcomers eager to build confidence, this book covers essential areas such as structuring your message, mastering vocal delivery, and using body language effectively. You'll learn ... En savoir plus

$16.59 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by an AI Voice. "In ""Advanced Public Speaking Techniques for Beginners,"" you'll discover practical strategies to elevate your speaking skills and deliver memorable presentations. Designed for newcomers eager to build confidence, this book covers essential areas such as structuring your message, mastering vocal delivery, and using body language effectively. You'll learn
... En savoir plus
Livre audio

Livre audio

Reach

Create the Biggest Possible Audience for Your Message, Book, or Cause

par Becky Robinson ...

Lu par Becky Robinson ...

Version Longue

5 heure 2 min

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in ... En savoir plus

$26.10 CAD ou Gratuit avec Kobo Plus

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in
... En savoir plus
Livre audio

Livre audio

La regla de los tres minutos

Habla menos y convence más

par Brant Pinvidic ...

Lu par Diego Santana ...

Version Longue

6 heure 4 min

Con La regla de los 3 minutos podrás vender cualquier idea en cualquier situación y tu público no sólo recordará tu mensaje, sino que lo compartirá con sus amigos y colegas.El umbral de atención del ser humano se ha reducido a tan sólo 8.2 segundos, una barrera imposible de superar cuando tratas de vender una idea. Pero hay un lapso contra el que sí puedes luchar: en 3 minutos una persona decide ... En savoir plus

$32.99 CAD

Con La regla de los 3 minutos podrás vender cualquier idea en cualquier situación y tu público no sólo recordará tu mensaje, sino que lo compartirá con sus amigos y colegas.El umbral de atención del ser humano se ha reducido a tan sólo 8.2 segundos, una barrera imposible de superar cuando tratas de vender una idea. Pero hay un lapso contra el que sí puedes luchar: en 3 minutos una persona decide
... En savoir plus
Livre audio

Livre audio

How to Analyze people with Dark Psychology

Mastering Body Language for Reading People and Influencing Minds. Learn NLP, Stoicism hacks, Persuasion, CBT and DBT. Defend Yourself from Narcissists, Mind Control, Deception, Gaslighting and Manipulation.

par Blake Code ...

Lu par Russell Newton ...

Collections Livre audio : box set - Dark Psychology and Manipulation Bible
Version Longue

12 heure 50 min

Wondering how to protect yourself from the subtle tactics of manipulation?Curious about the powerful arts of NLP, Stoicism, and Persuasion?Dive into the riveting world of human psychology. Uncover the mysteries hidden within body language, and master the art of reading people and influencing minds.Equip yourself with an arsenal of psychological techniques used by experts in Neuro-Linguistic ... En savoir plus

$27.47 CAD ou Gratuit avec Kobo Plus

Wondering how to protect yourself from the subtle tactics of manipulation?Curious about the powerful arts of NLP, Stoicism, and Persuasion?Dive into the riveting world of human psychology. Uncover the mysteries hidden within body language, and master the art of reading people and influencing minds.Equip yourself with an arsenal of psychological techniques used by experts in Neuro-Linguistic
... En savoir plus
Livre audio

Livre audio

Painavaa puhetta

par Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Lu par Ripsa Koskinen-Papunen ...

Version Longue

7 heure 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... En savoir plus

$25.09 CAD

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... En savoir plus
Livre audio

Livre audio

TikTok: How to Become Famous on Tik Tok

A Step-by-Step Guide for Beginners on How to Harness the Power of This New Hot Trend to Make Money, Gain Fame and grow Your Brand – TikTok 2020.

par Martin Baldron ...

Lu par Tom Brooks ...

Version Longue

3 heure 13 min

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For ... En savoir plus

$20.54 CAD ou Gratuit avec Kobo Plus

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For
... En savoir plus
Livre audio

Livre audio

Зачем пиарщику линейка? Советы по измерению коммуникаций

par Лилия Глазова, Лилия Глазова ...

Lu par Александра Максимова ...

Version Longue

4 heure 7 min

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... En savoir plus
Livre audio

Livre audio

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

par Jeremy Goldman ...

Lu par Joe Geoffrey ...

Version Longue

7 heure 53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... En savoir plus

Prix courant $41.99 CAD Maintenant $28.84 CAD ou Gratuit avec Kobo Plus

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... En savoir plus
Livre audio

Livre audio

Inbound PR

The PR Agency's Manual to Transforming Your Business With Inbound

par Iliyana Stareva ...

Lu par Norah Tocci ...

Version Longue

4 heure 51 min

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to ... En savoir plus

Prix courant $27.99 CAD Maintenant $21.97 CAD ou Gratuit avec Kobo Plus

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to
... En savoir plus
Livre audio

Livre audio

Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

par T.J. Winick ...

Lu par Jeff Hoyt ...

Version Longue

6 heure 8 min

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... En savoir plus
Livre audio

Livre audio

Complete Guide to Public Relations for SMEs, The

par Mark D. Wells ...

Lu par Owen Hawthorne ...

Version Longue

8 heure 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... En savoir plus

$20.54 CAD ou Gratuit avec Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... En savoir plus
Livre audio

Livre audio

Crystallizing Public Opinion

par Edward Bernays ...

Lu par Jonathan Quinn ...

Version Longue

4 heure 26 min

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold
... En savoir plus
Livre audio

Livre audio

Stories That F*cking Matter

Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

par Garrett McClure, Steven LeVine ...

Lu par Josh Rivedal ...

Version Longue

4 heure 6 min

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in ... En savoir plus

$26.10 CAD ou Gratuit avec Kobo Plus

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in
... En savoir plus
Livre audio

Livre audio

Bang!

Getting Your Message Heard in a Noisy World

par Linda Kaplan Thaler, Robin Koval, Delia Marshall ...

Lu par Deborah Marlowe ...

Version Longue

7 heure 4 min

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... En savoir plus

$21.00 CAD

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
... En savoir plus
Livre audio

Livre audio

Public Relations: A Practical Guide to Building Trust, Managing Reputation, and Getting Media Coverage That Matters

par Adrian Collier ...

Lu par Adrian Collier ...

Version Longue

2 heure 7 min

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual
... En savoir plus
Livre audio

Livre audio

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

par Peter Coughter ...

Lu par TJ Johnson ...

Version Longue

4 heure 35 min

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation. ... En savoir plus

$21.97 CAD ou Gratuit avec Kobo Plus

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
... En savoir plus

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