Vente au détail dans Marketing et ventes et Commerce et finance Livres audio

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The Design of Everyday Things

Revised and Expanded Edition

par Don Norman ...

Lu par Neil Hellegers ...

Version Longue

10 heure 39 min

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product ... En savoir plus

$35.99 CAD

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product
... En savoir plus
Livre audio

The Shop Girls of Harpers

The start of the bestselling heartwarming historical saga series from Rosie Clarke

par Rosie Clarke ...

Lu par Juliette Burton ...

Collections Livre audio : 1 - Welcome To Harpers Emporium
Version Longue

10 heure 14 min

The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as ... En savoir plus

$38.72 CAD ou Gratuit avec Kobo Plus

The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as
... En savoir plus
Livre audio

Der moderne Einzelhändler – Band 2: Der Laden mit Profil

Wie Einzelhändler klar zeigen, wofür sie stehen und warum Kunden genau zu ihnen kommen

par Norbert Bauer ...

Lu par Victor Munich (AI) ...

Collections Livre audio : 2 - Der moderne Einzelhändler
Version Longue

1 heures 25 min

Fühlst du dich manchmal wie eines von vielen Geschäften in deiner Stadt? Austauschbar und ständig im Kampf gegen den wachsenden Preisdruck? Der moderne Einzelhändler Band 2: Der Laden mit Profil ist dein Wegweiser aus dieser Falle. Als inhabergeführter Einzelhändler reicht es heute nicht mehr aus, mit leeren Floskeln wie bestem Service oder höchster Qualität zu werben. Du brauchst eine echte ... En savoir plus

$19.99 CAD

Fühlst du dich manchmal wie eines von vielen Geschäften in deiner Stadt? Austauschbar und ständig im Kampf gegen den wachsenden Preisdruck? Der moderne Einzelhändler Band 2: Der Laden mit Profil ist dein Wegweiser aus dieser Falle. Als inhabergeführter Einzelhändler reicht es heute nicht mehr aus, mit leeren Floskeln wie bestem Service oder höchster Qualität zu werben. Du brauchst eine echte
... En savoir plus
Livre audio

High-Velocity Digital Marketing

Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

par Steven Mark Kahan ...

Lu par Lyle Blaker ...

Version Longue

6 heure 15 min

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, ... En savoir plus

$27.99 CAD

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing,
... En savoir plus
Livre audio

The Nordstrom Way to Customer Experience Excellence

Creating a Values-Driven Service Culture, 3rd Edition

par Robert Spector, BreAnne O. Reeves ...

Lu par Steve Menasche ...

Version Longue

5 heure 55 min

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry ... En savoir plus

$26.10 CAD ou Gratuit avec Kobo Plus

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry
... En savoir plus
Livre audio

The Customer Is Always Wrong

An Unhinged Guide to Everything That Sucks About Work (from an Angry Retail Guy)

par Scott Seiss ...

Lu par Scott Seiss ...

Version Longue

3 heure 42 min

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the ... En savoir plus

$23.99 CAD

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the
... En savoir plus
Livre audio

What Customers Hate

Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business

par Nicholas Webb ...

Lu par James Foster ...

Version Longue

6 heure 10 min

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but ... En savoir plus

$28.99 CAD

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but
... En savoir plus
Livre audio

Shopify Profitability

Strategic Digital Commerce (2026 Edition)

par Azhar ul Haque Sario ...

Lu par Digital Voice Madison G ...

Collections Livre audio : 11 - Technology
Version Longue

5 heure 20 min

This audiobook is narrated by a digital voice.Stop chasing sales and start building real profit. This is the definitive 2026 guide for mastering Shopify. Most businesses fail because they focus on "vanity metrics" like total revenue while ignoring the costs that eat their margins. This book fixes that.You will learn to treat your store as a data-driven company. We blend high-level business theory ... En savoir plus

$9.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Stop chasing sales and start building real profit. This is the definitive 2026 guide for mastering Shopify. Most businesses fail because they focus on "vanity metrics" like total revenue while ignoring the costs that eat their margins. This book fixes that.You will learn to treat your store as a data-driven company. We blend high-level business theory
... En savoir plus
Livre audio

Selling the Hug Your Customers Way

The Proven Process for Becoming a Passionate and Successful Salesperson For Life

par Jack Mitchell ...

Version Longue

8 heure 33 min

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.In his groundbreaking books, Hug Your Customers-a Wall Street Journal bestseller-and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell’s clothing stores, one ... En savoir plus

$27.99 CAD

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.In his groundbreaking books, Hug Your Customers-a Wall Street Journal bestseller-and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell’s clothing stores, one
... En savoir plus
Livre audio

Firebrand

A Tobacco Lawyer's Journey

par Joshua Knelman ...

Lu par Andrew Shaver ...

Version Longue

8 heure 14 min

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes ... En savoir plus

$34.99 CAD

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes
... En savoir plus
Livre audio

Almost Complete History of Supermarkets, The

par Livy Weeks ...

Lu par Digital Voice Madison G ...

Version Longue

6 heure 50 min

This audiobook is narrated by a digital voice.From dusty corner shops to glistening aisles of endless choice, The Almost Complete History of Supermarkets is a trolley ride through time like no other. With wit, wonder, and a few discount stickers, Livy Weeks explores how the humble grocery store grew into a global powerhouse—changing the way we eat, shop, and impulse-buy chocolate. Packed with ... En savoir plus

$6.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.From dusty corner shops to glistening aisles of endless choice, The Almost Complete History of Supermarkets is a trolley ride through time like no other. With wit, wonder, and a few discount stickers, Livy Weeks explores how the humble grocery store grew into a global powerhouse—changing the way we eat, shop, and impulse-buy chocolate. Packed with
... En savoir plus
Livre audio

Retail Gangster

The Insane, Real-Life Story of Crazy Eddie

par Gary Weiss ...

Lu par Richard Ferrone ...

Version Longue

11 heure 59 min

A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores ... En savoir plus

$35.99 CAD

A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores
... En savoir plus
Livre audio

Lost Department Stores of San Francisco (Landmarks)

par Anne Evers Hitz ...

Lu par Ann Richardson ...

Version Longue

4 heure 28 min

In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up—hats, gloves, and stockings required—and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers ... En savoir plus

$21.97 CAD ou Gratuit avec Kobo Plus

In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up—hats, gloves, and stockings required—and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers
... En savoir plus
Livre audio

Dirtbag Billionaire

How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

par David Gelles ...

Lu par David Gelles ...

Version Longue

10 heure 19 min

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of ... En savoir plus

$35.99 CAD

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of
... En savoir plus
Livre audio

Arriving Today

From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

par Christopher Mims ...

Lu par James Fouhey ...

Version Longue

11 heure 23 min

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, ... En savoir plus

$36.99 CAD

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification,
... En savoir plus
Livre audio

The Shopping Revolution

How Successful Retailers Win Customers in an Era of Endless Disruption

par Barbara E. Kahn ...

Lu par Lisa Larsen ...

Version Longue

5 heure

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their ... En savoir plus

$21.99 CAD

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their
... En savoir plus
Livre audio

Детский мир. Перезагрузка

Реальная история компании, без которой у нас было бы другое детство

par Дмитрий Соколов-Митрич, Дмитрий Соколов-Митрич, Евгения Пищикова, Никита Аронов, Дмитрий Воденников, Анна Козлова, Мариам Петросян, Андрей Аношин, Алена Корк ...

Lu par Андрей Новокрещёнов ...

Version Longue

10 heure 34 min

«Детский мир» — это бренд, знакомый каждому в нашей стране. Первый магазин был открыт в 1957 году, и с тех пор все советские дети мечтали побывать там. Эта книга не только познакомит читателя с подлинной историей «Детского мира», но и даст понимание, какая стратегия помогла магазину остаться на плаву. Вы не только узнаете о бизнес-процессах и сложных решениях компании, но и познакомитесь с ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

«Детский мир» — это бренд, знакомый каждому в нашей стране. Первый магазин был открыт в 1957 году, и с тех пор все советские дети мечтали побывать там. Эта книга не только познакомит читателя с подлинной историей «Детского мира», но и даст понимание, какая стратегия помогла магазину остаться на плаву. Вы не только узнаете о бизнес-процессах и сложных решениях компании, но и познакомитесь с
... En savoir plus
Livre audio

AI Integration in the Store – Future-Proofing Retail & Sales

Your Practical Workflow Booster 2026

par M. Weber ...

Lu par AI Voice AI Narrator – Synthesized Voice (Google WaveNet de-DE) ...

Collections series Smart Business – AI in Practice
Version Longue

1 heures 3 min

This audiobook is narrated by an AI Voice. What if your store knew which item would be in high demand tomorrow? If every customer received personalized advice – without long waiting times? And returns suddenly halved?That is exactly what AI enables in retail. Not future music. But 2026.This audiobook is your roadmap. An experienced retail consultant guides you – calm, competent, close to practice. ... En savoir plus

$22.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by an AI Voice. What if your store knew which item would be in high demand tomorrow? If every customer received personalized advice – without long waiting times? And returns suddenly halved?That is exactly what AI enables in retail. Not future music. But 2026.This audiobook is your roadmap. An experienced retail consultant guides you – calm, competent, close to practice.
... En savoir plus
Livre audio

The Revenge of Analog

Real Things and Why They Matter

par David Sax ...

Lu par David Sax ...

Version Longue

9 heure 17 min

One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery ... En savoir plus

$35.99 CAD

One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery
... En savoir plus
Livre audio

Banana

The Fate of the Fruit That Changed the World

par Dan Koeppel ...

Lu par Paul Woodson ...

Version Longue

7 heure 45 min

To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: in ancient translations of ... En savoir plus

$24.99 CAD

To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: in ancient translations of
... En savoir plus
Livre audio

Thrive on the High Street: Strategies for Business Survival

par Matt Dewey ...

Lu par Digital Voice Archie G ...

Version Longue

6 heure 14 min

This audiobook is narrated by a digital voice.In "Thrive on the High Street: Strategies for Business Survival," dive into a comprehensive guide tailored for modern entrepreneurs navigating the dynamic world of retail. From the evolution of high street business to harnessing the power of technology, this book offers invaluable insights into overcoming challenges and seizing opportunities. With ten ... En savoir plus

$8.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.In "Thrive on the High Street: Strategies for Business Survival," dive into a comprehensive guide tailored for modern entrepreneurs navigating the dynamic world of retail. From the evolution of high street business to harnessing the power of technology, this book offers invaluable insights into overcoming challenges and seizing opportunities. With ten
... En savoir plus
Livre audio

The Target Story

How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

par Bill Chastain ...

Lu par Kelly D'Ambrosio ...

Collections series The Business Storybook Series
Version Longue

4 heure 6 min

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store ... En savoir plus

$26.99 CAD

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store
... En savoir plus
Livre audio

Uncopyable

How to Create an Unfair Advantage over Your Competition

par Steve Miller ...

Lu par Jeff Moon ...

Version Longue

4 heure 20 min

What separates average businesses from extraordinarily successful ones?Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt".Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase...a vague ... En savoir plus

$13.99 CAD ou Gratuit avec Kobo Plus

What separates average businesses from extraordinarily successful ones?Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt".Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase...a vague
... En savoir plus
Livre audio

Resurrecting Retail

The Future of Business in a Post-Pandemic World

par Doug Stephens ...

Lu par Doug Stephens ...

Version Longue

7 heure 58 min

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear ... En savoir plus

$22.99 CAD ou Gratuit avec Kobo Plus

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear
... En savoir plus

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