Vente au détail dans Marketing et ventes et Commerce et finance Livres audio

Livre audio

The Design of Everyday Things

Revised and Expanded Edition

par Don Norman ...

Lu par Neil Hellegers ...

Version Longue

10 heure 39 min

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product ... En savoir plus

$35.99 CAD

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product
... En savoir plus
Livre audio

Sam Walton

Made in America

par Sam Walton, John Huey ...

Lu par Henry Strozier ...

Version Longue

10 heure 31 min

Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and ... En savoir plus

$35.27 CAD

Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and
... En savoir plus
Livre audio

Dirtbag Billionaire

How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

par David Gelles ...

Lu par David Gelles ...

Version Longue

10 heure 19 min

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of ... En savoir plus

$35.99 CAD

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of
... En savoir plus
Livre audio

Resurrecting Retail

The Future of Business in a Post-Pandemic World

par Doug Stephens ...

Lu par Doug Stephens ...

Version Longue

7 heure 58 min

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear ... En savoir plus

$22.99 CAD ou Gratuit avec Kobo Plus

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear
... En savoir plus
Livre audio

Future Of The Electronic Shelf Label Industry, Why Certain Companies Prefer To Not Utilize Traditional Paper Labels As The Shelf Labels For Their Products At Their Retail Stores, And The Benefits Of Companies Leveraging Electronic Shelf Labels, The

par Dr. Harrison Sachs ...

Lu par Digital Voice Mason G ...

Version Longue

21 min

This audiobook is narrated by a digital voice.This essay sheds light on the future of the electronic shelf label industry, demystifies why certain companies prefer to not utilize traditional paper labels as the shelf labels for their products at their retail stores, and delineates the benefits of companies leveraging electronic shelf labels as the shelf labels for their products at their retail ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.This essay sheds light on the future of the electronic shelf label industry, demystifies why certain companies prefer to not utilize traditional paper labels as the shelf labels for their products at their retail stores, and delineates the benefits of companies leveraging electronic shelf labels as the shelf labels for their products at their retail
... En savoir plus
Livre audio

Payment Reconciliation - Transparenz und Kontrolle bei bargeldlosen Zahlungen

Ein umfassender Ratgeber für die Abstimmung von Kartenzahlungen, die Optimierung von Buchhaltungsprozessen und die Vorbereitung auf Audits.

par Daniel Eckstein, Martin Gloor, Sascha Münger, Roger Niederer, Thomas Posad, Sandro Schühle, Temmam Shibib ...

Lu par Evan Ledger ...

Collections series Buchhaltung im Zahlungsverkehr
Version Longue

3 heure 57 min

Haben Sie sich schon mal folgende Frage gestellt: Was geschieht wirklich zwischen einer Kartenzahlung und dem Geldeingang auf Ihrem Konto?Bargeldlose Zahlungen wirken einfach – Karte einstecken, Zahlung bestätigen, fertig. Doch hinter diesem Moment verbirgt sich ein komplexes Zusammenspiel aus technischen Abläufen, Datenabgleichen und finanziellen Risiken. Wer diese Prozesse versteht, kann nicht ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

Haben Sie sich schon mal folgende Frage gestellt: Was geschieht wirklich zwischen einer Kartenzahlung und dem Geldeingang auf Ihrem Konto?Bargeldlose Zahlungen wirken einfach – Karte einstecken, Zahlung bestätigen, fertig. Doch hinter diesem Moment verbirgt sich ein komplexes Zusammenspiel aus technischen Abläufen, Datenabgleichen und finanziellen Risiken. Wer diese Prozesse versteht, kann nicht
... En savoir plus
Livre audio

How to Become a Network Marketing Superstar

par Praveen Kumar ...

Lu par Millian Quinteros ...

Version Longue

2 heure 9 min

Network marketing is perhaps the most misunderstood concept of wealth creation. It generates strong emotions. Most of us were invited to a fancy presentation and got excited with the prospect of working from home, firing our boss, no office politics or commuting to work.There were dreams in our eyes of a better future. But then what happened…. Reality broke through. We suffered rejection from our ... En savoir plus

$15.99 CAD ou Gratuit avec Kobo Plus

Network marketing is perhaps the most misunderstood concept of wealth creation. It generates strong emotions. Most of us were invited to a fancy presentation and got excited with the prospect of working from home, firing our boss, no office politics or commuting to work.There were dreams in our eyes of a better future. But then what happened…. Reality broke through. We suffered rejection from our
... En savoir plus
Livre audio

What Is A Cashless Economy, The Benefits Of An Economy Being A Cashless Economy, And The Problems With Cash Being Utilized As A Payment Method On Purchases In The Economy

par Dr. Harrison Sachs ...

Lu par Digital Voice Mason G ...

Version Longue

23 min

This audiobook is narrated by a digital voice.This essay sheds light on what is a cashless economy, demystifies the benefits of an economy being a cashless economy, and expounds upon the problems with cash being utilized as a payment method on purchases in the economy. A cashless economy is an economy in which financial transactions are not conducted in cash. In a cashless economy, financial ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.This essay sheds light on what is a cashless economy, demystifies the benefits of an economy being a cashless economy, and expounds upon the problems with cash being utilized as a payment method on purchases in the economy. A cashless economy is an economy in which financial transactions are not conducted in cash. In a cashless economy, financial
... En savoir plus
Livre audio

Firebrand

A Tobacco Lawyer's Journey

par Joshua Knelman ...

Lu par Andrew Shaver ...

Version Longue

8 heure 14 min

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes ... En savoir plus

$34.00 CAD

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes
... En savoir plus
Livre audio

Cheap

The High Cost of Discount Culture

par Ellen Ruppel Shell ...

Lu par Lorna Raver ...

Version Longue

11 heure 33 min

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability ... En savoir plus

$27.99 CAD

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability
... En savoir plus
Livre audio

Redefining Retail

10 Guiding Principles for a Post-Digital World

par Philip Kotler, Giuseppe Stigliano ...

Lu par Steve Menasche ...

Version Longue

9 heure 53 min

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value ... En savoir plus

$27.99 CAD

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value
... En savoir plus
Livre audio

What Is The Closure Of Shopping Malls Phenomenon, What Caused The Closure Of Shopping Malls Phenomenon, And The Problems With The Closure Of Shopping Malls

par Dr. Harrison Sachs ...

Lu par Digital Voice Mason G ...

Version Longue

19 min

This audiobook is narrated by a digital voice.This essay sheds light on what is the closure of shopping malls phenomenon, explicates what caused the closure of shopping malls phenomenon, and delineates the problems with the closure of shopping malls. The closure of shopping malls phenomenon is a phenomenon that is characterized by the closure of an exorbitant amount of shopping malls. The closure ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.This essay sheds light on what is the closure of shopping malls phenomenon, explicates what caused the closure of shopping malls phenomenon, and delineates the problems with the closure of shopping malls. The closure of shopping malls phenomenon is a phenomenon that is characterized by the closure of an exorbitant amount of shopping malls. The closure
... En savoir plus
Livre audio

High-Velocity Digital Marketing

Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

par Steven Mark Kahan ...

Lu par Lyle Blaker ...

Version Longue

6 heure 15 min

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, ... En savoir plus

$27.13 CAD

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing,
... En savoir plus
Livre audio

Shopify: A Beginner’s Guide to Building Your Online Store (Discover How to Crack the Shopify Code, Setup Your Online Store and Make Your First Sale in No Time Flat)

par Danny Dietrich ...

Lu par Digital Voice Mason G ...

Version Longue

3 heure 15 min

This audiobook is narrated by a digital voice.Starting with an introduction to why Shopify is the best platform for selling, the book covers how to set up a profitable store, find the right niche for your business, and create product pages that sell. You'll also learn about Shopify's inventory and order management system, creating a branding strategy, and designing a user-friendly store. But that ... En savoir plus

$16.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Starting with an introduction to why Shopify is the best platform for selling, the book covers how to set up a profitable store, find the right niche for your business, and create product pages that sell. You'll also learn about Shopify's inventory and order management system, creating a branding strategy, and designing a user-friendly store. But that
... En savoir plus
Livre audio

Marshall Field's

The Store that Helped Build Chicago

par Gayle Soucek ...

Lu par Janelle Tedesco ...

Version Longue

3 heure 8 min

Anyone who has waited in a Christmas line for the Walnut Room's Great Tree can attest that Chicago's loyalty to Marshall Field's is fierce.Dayton-Hudson even had to take out advertising around town to apologize for changing the Field's hallowed green bags. And with good reason—the store and those who ran it shaped the city's streets, subsidized its culture, and heralded its progress. The resulting ... En savoir plus

$17.99 CAD

Anyone who has waited in a Christmas line for the Walnut Room's Great Tree can attest that Chicago's loyalty to Marshall Field's is fierce.Dayton-Hudson even had to take out advertising around town to apologize for changing the Field's hallowed green bags. And with good reason—the store and those who ran it shaped the city's streets, subsidized its culture, and heralded its progress. The resulting
... En savoir plus
Livre audio

The Customer Is Always Wrong

An Unhinged Guide to Everything That Sucks About Work (from an Angry Retail Guy)

par Scott Seiss ...

Lu par Scott Seiss ...

Version Longue

3 heure 42 min

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the ... En savoir plus

$23.99 CAD

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the
... En savoir plus
Livre audio

Branded!

How Retailers Engage Consumers with Social Media and Mobility

par Bernie Brennan, Lori Schafer ...

Lu par Mark Ashby ...

Collections series Wiley and SAS Business Series
Version Longue

7 heure 44 min

Social media is having a major impact on marketing. It is the glue that leverages the consumers views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building ... En savoir plus

$27.99 CAD

Social media is having a major impact on marketing. It is the glue that leverages the consumers views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building
... En savoir plus
Livre audio

Smart Retailer, The: A Modern Guide to Running a Successful Shop

par Howard Beck ...

Lu par Digital Voice Archie G ...

Version Longue

5 heure 55 min

This audiobook is narrated by a digital voice.Dreaming of running your own shop? Whether you're launching a boutique, managing a family-run store, or revamping an existing retail business, The Smart Retailer is your ultimate guide to success.Packed with expert advice, real-world strategies, and practical tips, this book covers everything you need to know—finding the right products, creating an ... En savoir plus

$8.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Dreaming of running your own shop? Whether you're launching a boutique, managing a family-run store, or revamping an existing retail business, The Smart Retailer is your ultimate guide to success.Packed with expert advice, real-world strategies, and practical tips, this book covers everything you need to know—finding the right products, creating an
... En savoir plus
Livre audio

Damaged Goods

The Rise and Fall of Sir Philip Green

par Oliver Shah ...

Lu par Oliver Shah ...

Version Longue

12 heure 11 min

Penguin Audio presents Damaged Goods written and read by Oliver Shah.DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREENIn this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's journey to the big time, the wild excesses of his heyday and his dramatic demise.Stunning praise for the book: ... En savoir plus

$22.99 CAD

Penguin Audio presents Damaged Goods written and read by Oliver Shah.DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREENIn this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's journey to the big time, the wild excesses of his heyday and his dramatic demise.Stunning praise for the book:
... En savoir plus
Livre audio

El diseño de las cosas cotidianas

par Don Norman ...

Lu par Carlos Quintero ...

Version Longue

13 heure 14 min

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestraque la usabilidad es tan importante como la estética. Incluso los más inteligentespueden sentirse ineptos al no saber qué interruptor de la luz o del hornohay que encender, o si hay que empujar, tirar o deslizar una puerta. Laculpa, argumenta este ingenioso —incluso liberador— libro, no ... En savoir plus

$33.99 CAD

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestraque la usabilidad es tan importante como la estética. Incluso los más inteligentespueden sentirse ineptos al no saber qué interruptor de la luz o del hornohay que encender, o si hay que empujar, tirar o deslizar una puerta. Laculpa, argumenta este ingenioso —incluso liberador— libro, no
... En savoir plus
Livre audio

Der moderne Einzelhändler – Band 2: Der Laden mit Profil

Wie Einzelhändler klar zeigen, wofür sie stehen und warum Kunden genau zu ihnen kommen

par Norbert Bauer ...

Lu par Victor Munich (AI) ...

Collections Livre audio : 2 - Der moderne Einzelhändler
Version Longue

1 heures 25 min

Fühlst du dich manchmal wie eines von vielen Geschäften in deiner Stadt? Austauschbar und ständig im Kampf gegen den wachsenden Preisdruck? Der moderne Einzelhändler Band 2: Der Laden mit Profil ist dein Wegweiser aus dieser Falle. Als inhabergeführter Einzelhändler reicht es heute nicht mehr aus, mit leeren Floskeln wie bestem Service oder höchster Qualität zu werben. Du brauchst eine echte ... En savoir plus

$19.40 CAD

Fühlst du dich manchmal wie eines von vielen Geschäften in deiner Stadt? Austauschbar und ständig im Kampf gegen den wachsenden Preisdruck? Der moderne Einzelhändler Band 2: Der Laden mit Profil ist dein Wegweiser aus dieser Falle. Als inhabergeführter Einzelhändler reicht es heute nicht mehr aus, mit leeren Floskeln wie bestem Service oder höchster Qualität zu werben. Du brauchst eine echte
... En savoir plus
Livre audio

Детский мир. Перезагрузка

Реальная история компании, без которой у нас было бы другое детство

par Дмитрий Соколов-Митрич, Дмитрий Соколов-Митрич, Евгения Пищикова, Никита Аронов, Дмитрий Воденников, Анна Козлова, Мариам Петросян, Андрей Аношин, Алена Корк ...

Lu par Андрей Новокрещёнов ...

Version Longue

10 heure 34 min

«Детский мир» — это бренд, знакомый каждому в нашей стране. Первый магазин был открыт в 1957 году, и с тех пор все советские дети мечтали побывать там. Эта книга не только познакомит читателя с подлинной историей «Детского мира», но и даст понимание, какая стратегия помогла магазину остаться на плаву. Вы не только узнаете о бизнес-процессах и сложных решениях компании, но и познакомитесь с ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

«Детский мир» — это бренд, знакомый каждому в нашей стране. Первый магазин был открыт в 1957 году, и с тех пор все советские дети мечтали побывать там. Эта книга не только познакомит читателя с подлинной историей «Детского мира», но и даст понимание, какая стратегия помогла магазину остаться на плаву. Вы не только узнаете о бизнес-процессах и сложных решениях компании, но и познакомитесь с
... En savoir plus
Livre audio

The Target Story

How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

par Bill Chastain ...

Lu par Kelly D'Ambrosio ...

Collections series The Business Storybook Series
Version Longue

4 heure 6 min

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store ... En savoir plus

$26.99 CAD

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store
... En savoir plus
Livre audio

RETAIL SUCCESS IN AN ONLINE WORLD

How to Compete and Win in the Amazon Era

par Rob Fishman ...

Lu par Stephen R. Thorne ...

Version Longue

5 heure 42 min

With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works—as well as what really doesn't—in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship ... En savoir plus

$27.13 CAD

With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works—as well as what really doesn't—in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship
... En savoir plus

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