Vente au détail dans Marketing et ventes et Commerce et finance Livres audio

Livre audio

The Design of Everyday Things

Revised and Expanded Edition

par Don Norman ...

Lu par Neil Hellegers ...

Version Longue

10 heure 39 min

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product ... En savoir plus

$35.99 CAD

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product
... En savoir plus
Livre audio

The Shop Girls of Harpers

The start of the bestselling heartwarming historical saga series from Rosie Clarke

par Rosie Clarke ...

Lu par Juliette Burton ...

Collections Livre audio : 1 - Welcome To Harpers Emporium
Version Longue

10 heure 14 min

The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as ... En savoir plus

$38.72 CAD ou Gratuit avec Kobo Plus

The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as
... En savoir plus
Livre audio

Der moderne Einzelhändler – Band 2: Der Laden mit Profil

Wie Einzelhändler klar zeigen, wofür sie stehen und warum Kunden genau zu ihnen kommen

par Norbert Bauer ...

Lu par Victor Munich (AI) ...

Collections Livre audio : 2 - Der moderne Einzelhändler
Version Longue

1 heures 25 min

Fühlst du dich manchmal wie eines von vielen Geschäften in deiner Stadt? Austauschbar und ständig im Kampf gegen den wachsenden Preisdruck? Der moderne Einzelhändler Band 2: Der Laden mit Profil ist dein Wegweiser aus dieser Falle. Als inhabergeführter Einzelhändler reicht es heute nicht mehr aus, mit leeren Floskeln wie bestem Service oder höchster Qualität zu werben. Du brauchst eine echte ... En savoir plus

$19.99 CAD

Fühlst du dich manchmal wie eines von vielen Geschäften in deiner Stadt? Austauschbar und ständig im Kampf gegen den wachsenden Preisdruck? Der moderne Einzelhändler Band 2: Der Laden mit Profil ist dein Wegweiser aus dieser Falle. Als inhabergeführter Einzelhändler reicht es heute nicht mehr aus, mit leeren Floskeln wie bestem Service oder höchster Qualität zu werben. Du brauchst eine echte
... En savoir plus
Livre audio

High-Velocity Digital Marketing

Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

par Steven Mark Kahan ...

Lu par Lyle Blaker ...

Version Longue

6 heure 15 min

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, ... En savoir plus

$27.99 CAD

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing,
... En savoir plus
Livre audio

The Nordstrom Way to Customer Experience Excellence

Creating a Values-Driven Service Culture, 3rd Edition

par Robert Spector, BreAnne O. Reeves ...

Lu par Steve Menasche ...

Version Longue

5 heure 55 min

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry ... En savoir plus

$26.10 CAD ou Gratuit avec Kobo Plus

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry
... En savoir plus
Livre audio

The Customer Is Always Wrong

An Unhinged Guide to Everything That Sucks About Work (from an Angry Retail Guy)

par Scott Seiss ...

Lu par Scott Seiss ...

Version Longue

3 heure 42 min

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the ... En savoir plus

$23.99 CAD

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the
... En savoir plus
Livre audio

What Customers Hate

Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business

par Nicholas Webb ...

Lu par James Foster ...

Version Longue

6 heure 10 min

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but ... En savoir plus

$28.99 CAD

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but
... En savoir plus
Livre audio

Shopify Profitability

Strategic Digital Commerce (2026 Edition)

par Azhar ul Haque Sario ...

Lu par Digital Voice Madison G ...

Collections Livre audio : 11 - Technology
Version Longue

5 heure 20 min

This audiobook is narrated by a digital voice.Stop chasing sales and start building real profit. This is the definitive 2026 guide for mastering Shopify. Most businesses fail because they focus on "vanity metrics" like total revenue while ignoring the costs that eat their margins. This book fixes that.You will learn to treat your store as a data-driven company. We blend high-level business theory ... En savoir plus

$9.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Stop chasing sales and start building real profit. This is the definitive 2026 guide for mastering Shopify. Most businesses fail because they focus on "vanity metrics" like total revenue while ignoring the costs that eat their margins. This book fixes that.You will learn to treat your store as a data-driven company. We blend high-level business theory
... En savoir plus
Livre audio

Selling the Hug Your Customers Way

The Proven Process for Becoming a Passionate and Successful Salesperson For Life

par Jack Mitchell ...

Version Longue

8 heure 33 min

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.In his groundbreaking books, Hug Your Customers-a Wall Street Journal bestseller-and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell’s clothing stores, one ... En savoir plus

$27.99 CAD

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.In his groundbreaking books, Hug Your Customers-a Wall Street Journal bestseller-and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell’s clothing stores, one
... En savoir plus
Livre audio

Firebrand

A Tobacco Lawyer's Journey

par Joshua Knelman ...

Lu par Andrew Shaver ...

Version Longue

8 heure 14 min

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes ... En savoir plus

$34.99 CAD

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes
... En savoir plus
Livre audio

Almost Complete History of Supermarkets, The

par Livy Weeks ...

Lu par Digital Voice Madison G ...

Version Longue

6 heure 50 min

This audiobook is narrated by a digital voice.From dusty corner shops to glistening aisles of endless choice, The Almost Complete History of Supermarkets is a trolley ride through time like no other. With wit, wonder, and a few discount stickers, Livy Weeks explores how the humble grocery store grew into a global powerhouse—changing the way we eat, shop, and impulse-buy chocolate. Packed with ... En savoir plus

$6.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.From dusty corner shops to glistening aisles of endless choice, The Almost Complete History of Supermarkets is a trolley ride through time like no other. With wit, wonder, and a few discount stickers, Livy Weeks explores how the humble grocery store grew into a global powerhouse—changing the way we eat, shop, and impulse-buy chocolate. Packed with
... En savoir plus
Livre audio

Retail Gangster

The Insane, Real-Life Story of Crazy Eddie

par Gary Weiss ...

Lu par Richard Ferrone ...

Version Longue

11 heure 59 min

A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores ... En savoir plus

$35.99 CAD

A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores
... En savoir plus
Livre audio

Lost Department Stores of San Francisco (Landmarks)

par Anne Evers Hitz ...

Lu par Ann Richardson ...

Version Longue

4 heure 28 min

In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up—hats, gloves, and stockings required—and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers ... En savoir plus

$21.97 CAD ou Gratuit avec Kobo Plus

In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up—hats, gloves, and stockings required—and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers
... En savoir plus
Livre audio

Dirtbag Billionaire

How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

par David Gelles ...

Lu par David Gelles ...

Version Longue

10 heure 19 min

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of ... En savoir plus

$35.99 CAD

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of
... En savoir plus
Livre audio

Arriving Today

From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

par Christopher Mims ...

Lu par James Fouhey ...

Version Longue

11 heure 23 min

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, ... En savoir plus

$36.99 CAD

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification,
... En savoir plus
Livre audio

Reinventando al líder

Cómo cambiarte a ti mismo para cambiar tu empresa

par Guilherme Loureiro, Dr. Marshall Goldsmith, Carlos E. Marín ...

Lu par Guilherme Loureiro, Carlos E. Marín, Alex Ortega, Dessirée Hernández, Mauricio Pérez Castillo ...

Version Longue

9 heure 15 min

Un nuevo enfoque de liderazgo para el futuro basado en dos engranes que se activan mutuamente: el autodescubrimiento y la reinvención empresarial.Al terminar su primer año como CEO de Walmex, Walmart México y Centroamérica —la división más grande de Walmart fuera de Estados Unidos—, Gui Loureiro decidió que la comp... ... En savoir plus

$26.99 CAD

Un nuevo enfoque de liderazgo para el futuro basado en dos engranes que se activan mutuamente: el autodescubrimiento y la reinvención empresarial.Al terminar su primer año como CEO de Walmex, Walmart México y Centroamérica —la división más grande de Walmart fuera de Estados Unidos—, Gui Loureiro decidió que la comp...
... En savoir plus
Livre audio

The Book of Eastbay

Two Friends and the Catalog That Changed the Sneaker Business Forever

par Art Juedes, Rick Gering ...

Lu par Sean Pratt ...

Version Longue

9 heure 28 min

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes**? How is this even worth trying?"**This is the story of Eastbay, a startup tale unlike most you've heard. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront in Wausau, Wisconsin. Then ... En savoir plus

$28.99 CAD

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes**? How is this even worth trying?"**This is the story of Eastbay, a startup tale unlike most you've heard. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront in Wausau, Wisconsin. Then
... En savoir plus
Livre audio

Как продать слона или 51 прием заключения сделки

7-е юбилейное издание, переработанное и дополненное

par Ася Барышева ...

Lu par Юлия Вибе ...

Collections series Бизнес-психология
Version Longue

8 heure 46 min

Обновленное издание бестселлера «Как продать слона», выпущенного в России тиражом более 100 000 экземпляров. В книге описаны основные закономерности и рабочие техники переговоров, которые помогут вам сделать большие продажи. Ася Барышева, консультант с 20-летним опытом сотрудничества с крупными международными компаниями, делится реальными примерами из собственной практики. Вы получите 51 способ ... En savoir plus

$3.99 CAD ou Gratuit avec Kobo Plus

Обновленное издание бестселлера «Как продать слона», выпущенного в России тиражом более 100 000 экземпляров. В книге описаны основные закономерности и рабочие техники переговоров, которые помогут вам сделать большие продажи. Ася Барышева, консультант с 20-летним опытом сотрудничества с крупными международными компаниями, делится реальными примерами из собственной практики. Вы получите 51 способ
... En savoir plus
Livre audio

El diseño de las cosas cotidianas

par Don Norman ...

Lu par Carlos Quintero ...

Version Longue

13 heure 14 min

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestraque la usabilidad es tan importante como la estética. Incluso los más inteligentespueden sentirse ineptos al no saber qué interruptor de la luz o del hornohay que encender, o si hay que empujar, tirar o deslizar una puerta. Laculpa, argumenta este ingenioso —incluso liberador— libro, no ... En savoir plus

$35.72 CAD

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestraque la usabilidad es tan importante como la estética. Incluso los más inteligentespueden sentirse ineptos al no saber qué interruptor de la luz o del hornohay que encender, o si hay que empujar, tirar o deslizar una puerta. Laculpa, argumenta este ingenioso —incluso liberador— libro, no
... En savoir plus
Livre audio

Как создать продукт, который купят: Метод Lean Customer Development

par Синди Альварес, Синди Альварес ...

Lu par Александра Максимова ...

Version Longue

7 heure 46 min

Книга Синди Альварес «Как создать продукт, который купят» дополняет, расширяет и детализирует инновационные идеи, изложенные в международных бестселлерах «Четыре шага к озарению» Стива Бланка и «Бизнес с нуля» Эрика Риса. Новизна подхода Альварес в том, что она успешно распространяет методику развития потребителей за рамки сегмента стартапов. Предлагаемый ей метод Lean Customer Development ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

Книга Синди Альварес «Как создать продукт, который купят» дополняет, расширяет и детализирует инновационные идеи, изложенные в международных бестселлерах «Четыре шага к озарению» Стива Бланка и «Бизнес с нуля» Эрика Риса. Новизна подхода Альварес в том, что она успешно распространяет методику развития потребителей за рамки сегмента стартапов. Предлагаемый ей метод Lean Customer Development
... En savoir plus
Livre audio

Branded!

How Retailers Engage Consumers with Social Media and Mobility

par Bernie Brennan, Lori Schafer ...

Lu par Mark Ashby ...

Collections series Wiley and SAS Business Series
Version Longue

7 heure 44 min

Social media is having a major impact on marketing. It is the glue that leverages the consumers views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building ... En savoir plus

$27.99 CAD

Social media is having a major impact on marketing. It is the glue that leverages the consumers views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building
... En savoir plus
Livre audio

Business Spotlight Show Presents, The: Darrahopens

par Holly Starks ...

Lu par Holly Starks ...

Collections Livre audio : 16 - The Business Spotlight Show Presents
Version Longue

9 min

Discover Darrahopens – A New Era of Curated Online ShoppingStep inside the digital storefront of Darrahopens, where thoughtful curation meets everyday convenience. This Business Spotlight Show feature dives deep into one of Australia’s rising lifestyle platforms—showcasing how Darrahopens brings simplicity, value, and variety to the modern shopper.From baby gear and wellness products to kitchen ... En savoir plus

$6.99 CAD ou Gratuit avec Kobo Plus

Discover Darrahopens – A New Era of Curated Online ShoppingStep inside the digital storefront of Darrahopens, where thoughtful curation meets everyday convenience. This Business Spotlight Show feature dives deep into one of Australia’s rising lifestyle platforms—showcasing how Darrahopens brings simplicity, value, and variety to the modern shopper.From baby gear and wellness products to kitchen
... En savoir plus
Livre audio

Chronicles of a Fashion Buyer

The Mostly True Adventures of an International Fashion Buyer

par Mercedes Gonzalez ...

Lu par Mercedes Gonzalez ...

Version Longue

9 heure 53 min

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian
... En savoir plus
Livre audio

Damaged Goods

The Rise and Fall of Sir Philip Green

par Oliver Shah ...

Lu par Oliver Shah ...

Version Longue

12 heure 11 min

Penguin Audio presents Damaged Goods written and read by Oliver Shah.DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREENIn this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's journey to the big time, the wild excesses of his heyday and his dramatic demise.Stunning praise for the book: ... En savoir plus

$22.99 CAD

Penguin Audio presents Damaged Goods written and read by Oliver Shah.DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREENIn this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's journey to the big time, the wild excesses of his heyday and his dramatic demise.Stunning praise for the book:
... En savoir plus

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